6 Methods Of Adding A Hashtag On Instagram + Best Practices

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Author Henry Duy
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10m reading

Adding a hashtag on Instagram is a simple but effective way to boost your content and connect with a wider audience. Whether you want to add a hashtag to a post, story, or bio, this article will walk you through everything you need. It also covers the best practices and hottest Instagram hashtags to use in 2025.

6 Methods Of Adding A Hashtag On Instagram + Best Practices
6 Methods Of Adding A Hashtag On Instagram + Best Practices

How To Add A Hashtag On Instagram?

There are multiple ways to hashtag across your content to expand your reach on Instagram.

Adding hashtags to Instagram post caption

Add hashtags to post captions
Add hashtags to post captions

Using hashtags in your post’s caption is the simplest.

To add hashtags to your caption, type the text after the hashtag symbol (#). Remember to add a space between each tag.

Example: #cofee #coffeetime

Adding hashtags to Instagram comments

Add hashtags to comments
Add hashtags to comments

You can also use hashtags on Instagram by posting content first, then adding hashtags directly in your first comment. 

To hashtag on comments, type # followed by the desired text or emoji.

With this method, you can keep your caption short while harnessing the power of hashtags.

Adding hashtags to Instagram reels

Add hashtags to reels
Add hashtags to reels

Adding hashtags to Instagram reels is similar. 

To do it, upload videos as you usually do and type hashtags in either your caption or comment.

How to add a hashtag to an Instagram story

Add hashtags to Instagram stories
Add hashtags to Instagram stories

Don’t forget that you can also add hashtags to your Instagram Stories. Here’s how:

  1. Create a story as usual, then tap the Sticker icon on the top.
  2. Hit the #HASHTAG sticker.
  3. Type the text.
  4. Pinch and drag to customize your hashtags.

Adding hashtags to Instagram bio

Add hashtags to Instagram bio
Add hashtags to Instagram bio

You can insert hashtags in your Instagram bio, but they function differently than in your posted content.

They won’t increase your profile appearance in search results and help you get more followers. 

However, it can be useful when you want to encourage user-generated content (UGC) with a branded hashtag or highlight an ongoing campaign.

To add hashtags to your bio, follow these steps:

  1. Go to your Instagram profile page.
  2. Tap Edit profile.
  3. Tap Bio.
  4. Type # followed by the text or emoji.

Adding hashtags to old Instagram posts

Add hashtags to old posts
Add hashtags to old posts

You can edit your old Instagram posts and reels anytime to add missing hashtags. Here are the steps:

  1. Go to the post and tap the three-dot icon in the top right corner.
  2. Tap Edit.
  3. Enter the hashtag (e.g.: #coffee).
  4. Hit ✔️or Done.

That’s it! By following these simple instructions, you can add hashtags on Instagram quickly and effectively. Make sure you choose the right placement to make the most of them.

Learn more: Adding GIFs To Instagram Stories, Posts, Comments, DMs

Benefits Of Adding A Hashtag On Instagram

Benefits Of Instagram Hashtags
Benefits Of Instagram Hashtags

Here’s how hashtags can benefit your Instagram strategy.

Increase visibility and engagement

Through hashtags, you categorize your content so users looking for those topics can discover it.

This allows you to reach viewers beyond your follower base and boost awareness about your brand.

Also, users who search by hashtag tend to genuinely interact with your posts by liking, commenting, and sharing.

Reach targeted audience

When you incorporate appropriate niche and specific hashtags, you can reach specific audiences who are interested in your content.

This helps businesses and creators reach their preferred audience segment and potential customers.

Build your brand

Branded hashtags can encourage Instagram users to remember you and generate related content with that same hashtag.  

UGC is useful to build your brand awareness, customer loyalty, and audience community.

Research and get inspired

By examining popular hashtags you will identify both competitors and their audience engagement patterns.

Hashtags are also useful when you are searching for industry-specific trends and content inspiration. 

Overall, hashtags might be a secret weapon that you should not miss on your Instagram strategies. Try adding hashtags and see how they can benefit your content! 

Best Practices For Adding Hashtags On Instagram

Best Instagram hashtag practices
Best Instagram hashtag practices

Throwing in a random hashtag will not suffice to maximize its value in 2025. To achieve maximum benefits from these tags, you need a well-thought-out approach.

Here’s the lowdown on hashtag best practices.

Stick to Instagram’s guidelines

There are some rules you should bear in mind when adding hashtags on Instagram:

  • You can include up to 30 hashtags on a single post, reel, or comment. 
  • You cannot include spaces and special characters (such as $, %, &) in hashtags.

Pro tip: Don’t go overboard. I recommend you add about 3-5 tags on a post.

Get specific

Ditch the generic tags! Use niche and relevant hashtags to target audiences more effectively. 

Pro tip: Explore more hashtag ideas in the Instagram search bar. This helps you check out how other users use them and find new content.

Use your branded hashtag

Create your specialized hashtag for purposes of branding. Encourage your followers to use it to build your community and boost your brand awareness.

Make hashtag lists

Consider creating ready-to-copy hashtag lists for different content types. This ensures the consistency and professionalism of your posts.

Test and optimize

Experiment with various hashtags and monitor how they perform to determine which ones create the best outcomes.

By following these guidelines, you can master Instagram hashtags and ultimately strengthen your brand on the platform.

Hottest Instagram Hashtags To Use (2025 Updated)

Best hashtags for Instagram
Best hashtags for Instagram

Ready to skyrocket your content performance with Instagram hashtags? Then you should know which hashtags to use.

We’ve compiled an all-inclusive guide for Instagram hashtags in 2025 which features hundreds of high-performing tags in different niches.

Inside this free .doc file, you’ll discover the top 30 best Instagram hashtags and specific hashtags for different niches.

Download Now: Best Hashtags for Instagram

Here’s a sneak peek of the file:

30 Top Instagram Hashtags

  1. #love (2.1B)
  2. #instagood (1.8B)
  3. #fashion (1.1B)
  4. #photooftheday (1B)
  5. #photography (1B)
  6. #art (1B)
  7. #beautiful (848M)
  8. #nature (826M)
  9. #travel (752M)
  10. #follow (735M)
  11. #picoftheday (734M)
  12. #happy (721M)
  13. #instadaily (712M)
  14. #cute (682M)
  15. #style (674M)
  16. #trending (652M)
  17. #tbt (588M)
  18. #summer (569M)
  19. #followme (557M)
  20. #beauty (556M)
  21. #instalike (556M)
  22. #fitness (550M)
  23. #food (531M)
  24. #photo (515M)
  25. #like4like (479M)
  26. #music (477M)
  27. #life (463M)
  28. #me (459M)
  29. #family (455M)
  30. #friends (453M)

Don’t miss out on this valuable resource! Download the copy and start including those popular tags in your Instagram content today! 

Join GDT Agency for more useful and free marketing insights.

Conclusion

Mastering Instagram hashtags brings important advantages to your online presence growth. I hope this complete guide can be helpful enough. Let me know if you have any difficulties in adding a hashtag on Instagram or related issues.

  • Herry Duy

    Henry Duy is the CEO and Founder of GDT Agency, and is a highly accomplished expert in Digital Marketing in the Philipines, Vietnam and the international market.

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