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Run Auto Repair Facebook Ads In 10 Minute With Our Guide

For some garage owners, Auto Repair Facebook Ads may be a new concept. But if you ignore this article, it means you have missed a great opportunity to improve revenue from online advertising activities. Currently, the number of social network users is increasing rapidly, including people who own cars. Of course, they also need auto repair. Please read this entire article to understand the steps to run Facebook Ads and gain more experience in running auto repair Facebook Ads.

Auto Repair Facebook Ads 1

Auto Repair Facebook Ads

Customer Research For Auto Repair Facebook Ads

If you already have a business page on Facebook, creating an ad campaign is no longer a complicated matter. You can do this through Ads Manager or Business Manager.

But what I want you to pay attention to here is that you need to carefully find out information about the audience who needs car repairs. You need to understand them, their likes, dislikes, and demographics before you begin. Why? Simply so you can build suitable ads and keep them staying with your ads.

Know your demographic audience

According to the information I learned from AdTargeting, the majority of people interested in “Auto repair shop” are between the ages of 25-34 and account for 36.19%. Other age groups such as 35-44 account for 22.77%. The number of people interested in “Auto repair shop” in the age group of 18-24 accounts for 17.26%.

Know your demographic audience

Know your demographic audience

Most people interested in auto repair services are men, accounting for 83.7%. The majority of people interested in “Auto Repair Shop” have an Engaged relationship and they account for a large proportion of about 44.3%.

Learn more detailed information about customers

Above is some information that I want you to refer to before starting to run Facebook Ads for Auto Repair. If you want to learn more about your audience’s insights, you should run a few test campaigns to find out. It’s important to take the time to know your automobile repair customers better. It will be useful in the future if you want to get more information from customers to help create diverse advertising content.

Learn more detailed information about customers

Learn more detailed information about customers

Facebook offers extensive targeting that allows you to reach the right demographic at the right time. So you should not skip this step and then not be able to target specifically. Imagine the power when you show the right auto repair offers to the right person at the right time. Advertising results, like click-through rate (CTR) and cost-per-click (CPC), will see a significant increase.

The difference between Auto Detailing and Auto Repair customers

For these steps, it will be a bit similar to the Auto Detailing Facebook Ads article that I shared recently. But obviously it is different because the need for Auto Repair is smaller and it is only a small part of Auto Detailing. Therefore, you also need to research customers in more detail if you want to target customers accurately.

The difference between auto detailing and auto repair customers

The difference between auto detailing and auto repair customers

The difference between these two types of customers comes from their need for automotive services. While Auto Detaling customers are interested in all car services, from car washing, car interior design, engine oil changes, etc. Auto Repair customers are only interested in repair services. car repair. Auto Repair customers also have more stringent requirements for car repair services because they need to ensure the car’s systems operate as smoothly as possible.

Create A New Lead Campaign For Auto Repair Facebook Ads

In this section, we will learn how to create a new Lead Ads Campaign for Auto Repair Facebook Ads. Why Lead Ads? This is a service that can be used to ask questions or make appointment scheduling directly with customers, so it would be very effective if you could use this type of advertising so customers can register for a service appointment. Car detailing service directly at your garage. In my opinion, this is the most suitable type of advertising.

Step 1: Set up Manual Leads Campaign

Visit Ads Manager to get started. Next, select “+ Create” -> “Lead” -> “Manual leads campaign”.

Set up manual leads campaign

Set up manual leads campaign

Selecting the manual leads campaign here is to be able to customize demographic information for targeting. But that’s just advice from a personal perspective, if you want to be sure about this choice, you should use A/B Testing with 2 different options: “Recommended settings” and “Manual leads campaign”. Whichever ad has better performance, you should use it.

Step 2: Create questions for Auto Repair

Next, a window with the title “Create new campaign” will appear. What you need to do is name your advertising campaign. Then scroll down and select “Create form”.

Create Lead Ads form 1

Create Lead Ads form

Next select “Question” to start creating questions for your advertising campaign related to repair appointments or checking the car’s condition. You can also collect custom customer information as this form gives you a number of options for customers to provide Email, phone number, full name, address,…

Create lead ads questions

Create lead ads questions

When everything is done, click the “Create Form” button.

Step 3: Check and publish

In the final step, you can test your ad using the two triangle buttons as shown in the image below. When everything is ready, you can select “Publish” for your ad to start working.

Check and publish

Check and publish

The above steps are quite similar to the Facebook Lead Ads Appointment Scheduling that I shared in a previous article, but the difference is that you can create a variety of question forms, not necessarily appointment booking questions.

Special Notes When Running Auto Repair Facebook Ads

​​In the next part, I will share some experiences related to testing and optimizing Auto Repair Facebook Ads. If you want your ads to perform at a high level, read it in its entirety.

Eliminate Unnecessary Clicks

A customer who purchased a vehicle from your dealership last week may not need repair service for a long time. No matter how strong your message is, they won’t find it relevant.

By adding your recent customer list to your Facebook offline event, you can exclude these leads. You can then remove this audience from your Facebook ads.

Eliminate unnessary clicks

Eliminate unnessary clicks

This action will help you:

  • Save money on useless clicks
  • Financial focus
  • Increase your reach to the audience that will engage with your ads

Focus on Ads Placement

Targeting on Facebook requires you to understand the specifics of each individual and the specific platform on which they will see your ad.

Focus on ads placement

Focus on ads placement

Where ads show up on Facebook is called ad placement. This location strongly influences the cost of advertising on Facebook.

Facebook will show your ads on the following platforms (by default):

  • Meta Object Network
  • Instagram
  • Facebook Messages
  • Facebook News Feed

While Facebook encourages you to run ads across its entire network, you need to be aware that cost-per-click can vary. Adjust the budget number to your store’s goals and ad campaign.

Monitor advertising status

Tracking your ad status is something I want to emphasize here. Why? Simply put, if you do not monitor the performance of your ads, you will have poor results despite investing heavily in Auto Repair Facebook Ads. When you monitor the activity and status of Facebook Ads regularly, you will certainly detect any instability and promptly resolve it.

Monitor advertising status

Monitor advertising status

For Facebook Ads for car services, you need to monitor regularly every day, you also need to pay attention to measuring effectiveness to optimize your budget, which I will talk about below.

Budget optimization

Budget optimization is an important part of your process of using Facebook Ads. You need to monitor and promptly detect problems in your advertising. Although Facebook Ads is very good in advertising features, it will sometimes cause you discomfort during the ad optimization process. In this section, I recommend that you use a premium ad account to improve advertising effectiveness.

Budget optimization

Budget optimization

This premium ad account is also known as the Facebook Agency Ad Account Rent. If you do not know, this type of account has extremely superior features compared to normal advertising accounts. The features of this account revolve around optimizing your ads so that they’re long-lasting, durable, and most effective within your budget.

Why Are Facebook Ads Suitable For Auto Repair?

Currently, there are many advertising platforms for you to start posting images, videos, and content about car services. One of them is Facebook Ads, although no one can verify that this platform can advertise the best. But with the following reasons that I share, you will definitely choose Facebook Ads to start marketing your auto repair service.

Measure marketing effectiveness

For marketing in general and advertising in particular, you must measure the effectiveness of your campaign. And Facebook Ads does this extremely well, effectively. It tells you the advertising metrics and statistics including customer information, bids for ads, cost per impression, percentage of spending budget, and ad position,…

Measure marketing effectiveness

Measure marketing effectiveness

The above indicators not only help you know if your auto repair advertising is effective, but it also helps you understand and optimize your advertising campaigns to be more and more relevant to potential customers who have service demand.

Ad display network reaches potential customers

The Facebook ad display network is the broad ad display network. Your auto repair ad will appear in many places on this platform. And this makes it easier for you to reach the required customer file. Facebook users once interested in the service, will click on your ad. From there, create a conversion order.

Ad display network reaches potential customers

Ad display network reaches potential customers

Another special thing that Facebook’s ad display network can do is you can sort and place ads. You can integrate messages and advertising content cleverly so that viewers do not feel uncomfortable but are also interested and click on your ads, thereby collecting customer data.

Implement effective remarketing

For Facebook Ads, when certain customer data has been obtained after a period of placing an ad campaign. You can implement a very effective remarketing campaign. At a previous point, it was possible that your customers were very interested in that service, but they have reasons why they haven’t generated a conversion order. It may be because they do not want to use an auto repair service. After all, their vehicle is not to the point of needing to do it, they want a more favorable price, and are interested in the service of another brand.

Implement effective remarketing

Implement effective remarketing

What you need to do is understand the behavior of that customer file and launch a remarketing campaign with more innovative and innovative content and media. If your promotional content is powerful enough to conquer that customer base, you will have a wildly successful marketing campaign.

Summary

I hope that the above content will help you better understand how to run auto repair Facebook Ads professionally. Take advantage of these aspects to create effective campaigns and attract potential customers for your repair services. If you need to resolve issues related to your advertising account, contact us immediately:

GDT Agency Contact Information

Hotline: +84 352 368 898

Email: agencygdt@gmail.com

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Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.