5 Tips To Run Brand Takeover Ads TikTok Effective For You

Are you looking to break out with Brand Takeover Ads TikTok? Then you need to read my content carefully. In this article, I focus on analyzing the best ways for you to effectively advertise with this extremely potential ad type on TikTok. So please stay tuned until the end.

Brand Takeover Ads TikTok

Brand Takeover Ads TikTok

Overview Of Brand Takeover Ads TikTok

Ever wished your ad could dominate the entire TikTok screen the moment someone opens the app? That’s exactly what Brand Takeover Ads do!

Overview of Brand Takeover Ads TikTok

Overview of Brand Takeover Ads TikTok

Next, I want you to understand the TikTok ad specs for Brand Takeover videos. You really need to understand it to be able to build it in a standard format:

  • Video length: 3-5 seconds.
  • Aspect ratio: 9:16
  • File types: .mp4, .mov, .mpeg, .3gp or .avi
  • Text description: Not supported for this ad type.
  • File size: within 500 MB.

Similar to Top View Ads, your ad takes center stage, grabbing viewers’ attention right from the start. When they tap or swipe, you can direct them to a specific landing page within TikTok or an external website. Here’s what makes Brand Takeover Ads stand out:

  • Maximum Reach: Get your message in front of a massive audience, maximizing brand awareness.
  • Top Performance: Expect high engagement with a near-guaranteed response rate within the day (thanks to the full-screen format).
  • Less Competition: Since only one brand can take over a category per day, you face less competition for ad space.

The only downside to this type of advertising is that it costs much more than other types of advertising because of the value it brings.

>>> Learn more: What Is A Good Daily Budget TikTok Ad? How To Manage?

5 Tips To Run Brand Takeover Ads TikTok Effective

In this section, I want you to focus on the useful tips I have compiled below. The goal here is to improve advertising effectiveness when running Brand Takeover Ads TikTok. So stay tuned.

Learn about your audience first

Learning about the audience is always necessary, not just for Brand Takeover Ads TikTok. In this section, you need to learn specifically about customer information including their demographics, interests, and behavior.

Learn about your audience first

Learn about your audience first

Why do you need to understand them? Simply because you will have to create advertising content that is suitable for them. The more you understand them, the more your conversion rate will increase and so will your ad performance.

Content of Brand Takeover Ads TikTok

For the content in the promotional video, I want you to focus on the most important and notable things below:

  • Short, concise: Conveying the message and making an impression in the first 3-5 seconds is very important for a promotional video on TikTok.
  • Eye-catching images: It is imperative that you use high-quality images and videos, and you should pay attention to attractive colors in your videos.
  • Dynamic sound: The right music in your video will attract attention. You also need to carefully choose music that is appropriate and copyright-free.
  • Clear call to action: A call to action that encourages user engagement is absolutely essential.

Monitor, measure, optimize

These 3 jobs always go together because of their importance and close connection. You need to diligently monitor ad performance, use TikTok’s ad analytics tool to measure and ultimately make accurate judgments to optimize ads.

Monitor measure optimize

Monitor, measure, optimize

Try to follow the campaign as closely as possible to detect unusual things that may happen with your ads. Besides, when you discover good performing ads, you also need to consider depositing money and increasing the budget for that ad to create big profits.

Learn about the competitors

It’s also important to thoroughly research all of your competitors on the TikTok platform. If you really want to be successful, learning about their outstanding activities is what you need to do.

For your competitors’ successful campaigns, you need to research carefully to see what special advertising content they have. What is the formula to create differences? You also need to compare yourself with your brand to make accurate judgments and learn from experience to improve your advertising.

Use 3rd party tools

Besides the tools available on TikTok, additional 3rd party tools can help you with a lot of things. It could be understanding customers, testing performance, testing advertising elements.

Use 3rd party tools

Use 3rd party tools

In my opinion, you should try to use available free tools such as AdTargeting, Countik, etc. When you have a certain source of income from advertising on TikTok, you can consider using the premium version to take full advantage of its power.

Some Additional Tips For Brand Takover Ads TikTok

Some additional tips for Brand Takeover Ads TikTok

Some additional tips for Brand Takeover Ads TikTok

For this content, I will give you appropriate advice to be able to run Brand Takeover Ads effectively and with good performance. Basically, you need to understand some of the following tips:

  • You can combine Brand Takeover Ads with other types of TikTok ads to create a comprehensive campaign effect. In my opinion, you should combine it with In-feed Ads or Topview Ads to balance advertising costs. Try to save money when possible.
  • You can refer to successful Brand Takeover Ads campaigns of other brands to learn from experience. Focus on analyzing their content and finding out the differences they tried to convey in the content of the video.
  • Using a premium advertising account: TikTok Agency Account For Rent will help you a lot in optimizing costs and optimizing advertising effectiveness.
  • Use data analytics tools to track campaign performance and optimize performance. The free tools available in TikTok Ads Manager are available to do this.
  • Consult a TikTok marketing expert for appropriate strategic advice. At GDT Agency, leading experts in TikTok advertising optimization are always ready to support at any time if you need it.


In short, running Brand Takeover Ads TikTok requires you to spend a lot of time reviewing conditions and improving advertising effectiveness. With the goal of increasing brand awareness and maximizing revenue, you need to understand each specific component to be able to advertise with maximum efficiency. Any questions about TikTok advertising accounts will be answered by me, just contact us through:

GDT Agency Contact Information

Hotline: +84 352 368 898



Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.