Can You Follow Hashtags On TikTok & How? Here’s The Best Guide [2025]

Can you follow hashtags on TikTok? How to follow and track TikTok hashtags? As TikTok continues its reign as a leading social media platform, staying on top of trends and understanding user interests is crucial. This guide will provide you with the most up-to-date information in 2025 on how to effectively follow and track hashtags on TikTok, empowering you to connect with relevant content and audiences.

Can You Follow Hashtags On TikTok In 2025?

Yes, you can.

Similar to Instagram, TikTok allows all users to follow hashtags directly within its mobile app.

This built-in feature helps you stay updated on your favorite topics, trends, and communities easily.

However, it’s important to note that there is no option to directly follow a hashtag on the web version of TikTok. 

Still, you can use a third-party hashtag tracker to monitor and track hashtags on TikTok. 

These tools, though a bit more complicated to use, typically offer a broader range of analytics and insights, which is valuable for businesses and creators.

So, if you wonder whether you can follow a hashtag on TikTok or not, my answer is a definite Yes. 

>>> Explore more: Do Hashtags Work On TikTok And How To Use Them Effectively?

How To Follow Hashtags On TikTok?

Now that you know you can follow TikTok hashtags, let’s learn how to do it.

You can follow TikTok hashtags in two main ways: inside the TikTok mobile app and through a 3rd-party hashtag tracker.

Method #1: Follow hashtags via the TikTok app

Here is how to follow hashtags directly within the TikTok mobile app:

Step #1: Find the hashtag

There are a couple of ways to locate a hashtag you wish to follow.

First, you can type the specific hashtag into the search bar of the TikTok app and tap the Search button on the right of the search bar.

Second, you can tap on the hashtag on an individual post in the app. TikTok clickable hashtags can be put within captions, embedded on videos, or added to stories.

Next, you will be directed to a page showcasing the top content associated with that hashtag.

On the tab bar at the top, tap on Hashtags.

You will see a list of relevant hashtags to the keyword you searched for.

Tap on the exact hashtag you want to follow.

Step #2: Add to Favorites

Then, you’ll be directed to a specific page of this hashtag. On this page, find the Add to Favorites button right below the hashtag name. 

Tap this button to add the hashtag to your TikTok Favorites.

Step #3: Access followed hashtags

You can view your followed hashtags later on easily, following these steps: 

• Tap the Profile button in the bottom-right corner to go to your profile page.
• Tap the flag icon on the bar below your bio.
• Tap on Hashtags to view all the hashtags you have added to your Favorites.

Method #2: Follow hashtags via a hashtag tracker

Aside from the native feature within the TikTok app, you can track any hashtag on TikTok using a dedicated third-party hashtag tracker.

Using a typical hashtag tracker, you can:

• Count hashtag mentions
• Identify top-performing content associated with a hashtag
• Find trending related hashtags
• Evaluate the potential audience size reached by a hashtag campaign
• Analyze hashtag sentiment.
• Assess hashtag visibility

Here are a few popular TikTok hashtag trackers and their key features:

#1. Sprout Social

Link: https://sproutsocial.com/features/hashtag-tracking-tools/

Sprout Social’s social listening tools provide a comprehensive view of conversations around relevant hashtags. 

Their AI-powered features can analyze the volume, sentiment, and related terms associated with specific TikTok hashtags, helping you identify trends and understand audience engagement.

#2. Brand24

Link: https://brand24.com/use-case/hashtag-search/

Brand24 is a powerful tool for tracking the reach and awareness of hashtags across numerous online sources, including TikTok. 

It allows you to measure the volume of hashtag mentions, analyze sentiment, and identify influential users engaging with those hashtags.

#3. Exolyt

Link: https://exolyt.com/features/hashtags

Exolyt offers detailed analytics specifically for TikTok, including robust hashtag tracking features. 

You can monitor the performance of specific hashtags, identify trending hashtags within your niche, and analyze the engagement metrics of content using those hashtags.

>>> Check it out: List Of Banned Hashtags On TikTok Creators Must Know

Why Should You Follow TikTok Hashtags?

Scroll through almost any piece of content on platforms like Instagram, Twitter, or TikTok, and you’ll likely encounter a plethora of relevant hashtags.

Following TikTok hashtags is not only an option for favorites but also a strategic move for businesses and creators.

Hashtags are useful for:

• Consumer insights: Follow relevant hashtags to directly observe what potential customers are discussing, revealing their interests and needs.
• Influencer marketing: Tracking hashtags helps you find creators whose content and audience align with relevant topics and communities.
• Competitor analysis: By monitoring hashtags your competitors use, you can see their content strategies and how their audience engages.

>>> Might you like: List Of Top Popular Hashtags On TikTok To Get Views & Go Viral

Conclusion

Can you follow hashtags on TikTok? Yes, you can either leverage the in-app Add to Favorites feature or utilize powerful third-party tools to monitor trends and gain valuable insights. Follow GDT Agency for more content like this to stay ahead of the TikTok trends.

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