CPM TikTok Ads: A Detailed Information For You In 2024

To advertise on TikTok effectively, you are required to learn knowledge from basic to complex, one of which is CPM TikTok Ads. What kind of indicator is this that everyone talks about? What are the especially important things to optimize this index? Please follow this article of mine.

CPM TikTok Ads.

CPM TikTok Ads

What Is CPM In TikTok Ads?

At the beginning of the article, I only focused on talking about the basics for those new to learning about TikTok Ads. First will be the basic definition and explanation of CPM TikTok Ads.

What is CPM in TikTok Ads

What is CPM in TikTok Ads?


CPM TikTok Ads (Cost Per Mille) is a common advertising cost unit in TikTok Ads, representing the cost you pay for each 1,000 impressions of your ad.

This cost is also extremely important with the appearance of CPC and CPA. This is also an indicator that determines TikTok Ads Cost and your advertising budget.

CPM calculation formula

Here is the formula to calculate CPM on TikTok for you to learn:

CPM = (Total cost / Impressions) x 1,000

This formula is the general CPM calculation formula for all paid advertising platforms today, not just TikTok Ads.

For example

If you spend $200 on a TikTok Ads campaign and your ad is shown 20,000 times, your CPM will be $10. It only takes a simple calculation to understand. So actually, you don’t need to calculate this type of cost because TikTok can calculate and display it for you right in the campaign setup section.

Average CPM TikTok Ads

Average CPM TikTok Ads

Average CPM TikTok Ads

Basically, the average CPM for TikTok Ads ranges from 2 to 10 USD. But in reality, this index can increase depending on many factors such as:

  • Campaign type: For different Ad Format, CPM will also change and this needs you to consider carefully before starting to turn on ads.
  • Campaign goals: Brand awareness, video views, conversions. For different options in the Ad Objective section, you will also be offered different CPMs.
  • Target group: Location, age, gender, interests, behavior.
  • Budget: CPM will also change based on your advertising budget setting, which can be Daily Budget, Lifetime Budget, Automatic Budget.

What Is A Good CPM For TikTok Ads?

“Good” CPM TikTok Ads depends on the criteria I mentioned above. But you need to pay attention here: Cheap CPM doesn’t mean it’s good and optimal, it doesn’t mean expensive CPM means you can create quality conversions. But in short, there are some notes below about Goode CPM for TikTok Ads:

What is a good CPM in TikTok Ads

What is a good CPM in TikTok Ads?

Brand awareness

When the CPM is higher, you can reach more people, depending on your preferences in the campaign settings. Of course, reaching a larger audience is great for brand awareness campaigns like Brand Takeover Ads.

Video views

Lower CPMs can be more effective if you want to attract video viewers. When you only want to focus on displaying to a certain audience, low CPM not only helps you save costs but still ensures good quality of ad display for that audience.


Higher CPMs are acceptable if you’re targeting a high-converting audience. Just as you already understand and know who the audience you are advertising to is, focusing on displaying ads to them is the right thing to do compared to broad targeting.

Tips To Optimize CPM TikTok Ads For You

To serve the effective process of setting up and optimizing TikTok Ads, I will give you a few tips for you to learn. Here are some tips to optimize CPM for TikTok Ads:

Tips to optimize CPM TikTok Ads

Tips to optimize CPM TikTok Ads

  • Rent TikTok Agency Account: This is an account rental service from GDT Agency that has been around for a long time. At GDT Agency, advertisers always trust and use this service with the purpose of getting priority from TikTok, leading to a decrease in advertising indicators such as CPC, CPA, and CPM.
  • Choose the right target group: Learning specifically about your potential audience group and targeting them accurately helps your ads show up to interested people, increase conversions, and reduce CPMs.
  • Use attractive advertising content: Attractive advertising content is always a strength on TikTok. When you have creative, attractive advertising content, CTR increases and CPM decreases. This is extremely good for optimizing advertising costs.
  • Continuously monitor and optimize campaigns: Regular monitoring will help you detect ad inconsistencies as quickly as possible. From there, you can come up with a timely solution.


CPM TikTok Ads is an important cost unit to consider when running TikTok Ads. Understanding CPM and how to optimize it can help you achieve your campaign goals most effectively. Hopefully after reading this article, you will have more experience optimizing CPM TikTok Ads. If you have any questions or concerns related to paid advertising on TikTok, do not hesitate to contact GDT Agency immediately via:

GDT Agency Contact Information

Hotline: +84 352 368 898



Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.