How To Create A Facebook Ads Contract Template In 2024?

A Facebook Ads Contract Template is extremely important if you’re an organization/agency/company providing advertising services on Facebook. Any services related to advertising and marketing should have a contract in place to ensure the rights and benefits of both the service provider and the user. So, read this entire article of mine to understand thoroughly about the Facebook Ads Contract.

Create a Facebook Ads Contract Template

Create a Facebook Ads Contract Template

What Is Facebook Ads Contract Template?

A Facebook marketing contract is a serious agreement between someone who helps with social media or digital marketing and the person who wants the help. This contract talks about:

  • What you’re good at: It mentions the things you’re skilled at, like making effective Facebook ad campaigns for videos, making people know about products, or helping sell products.
  • Your past successes: It talks about the things you’ve achieved and learned from your previous campaigns.
  • What your company and team can do: It explains the abilities of your company and the people who work with you.
  • Other important stuff: This includes details about how you’ll get paid, certain rules, and other important conditions both parties need to follow.

what is facebook ads contract template

What is Facebook Ads Contract Template?

Make sure to carefully read and understand the Facebook marketing contract before agreeing to anything. If needed, you can ask for help to make sure everything is clear and fair for everyone involved. At times, challenges may arise, and you may require the support of a reliable agency. Discover the steps for how to add an agency to Facebook Ad account to accomplish this.

Key Elements Of Facebook Ads Contract Template

In the next part, I want to clearly explain the important things that you need to present in the Facebook Ads contract template, you can use it when Rent Facebook Agency Account. It’s also suitable for some rental service right now. Key elements that may be included in a Facebook advertising contract:

Ad Specifications

Details about the specific advertisements to be run, including ad format, creative elements, targeting criteria, and other specifications.

Budget and Payment Terms

Clearly defined terms related to the budget for the advertising campaign, payment schedules, and any additional fees or charges.

Budget and Payment Terms

Budget and Payment Terms

Duration of Campaign

The start and end dates of the advertising campaign, specifying the duration for which the ads will be displayed on Facebook.

Performance Metrics

Metrics and key performance indicators (KPIs) used to measure the success of the advertising campaign, such as click-through rates, impressions, conversions, and other relevant metrics.

Performance Metrics

Performance Metrics

Intellectual Property

Ownership and usage rights of creative materials, images, and content used in the advertisements, ensuring compliance with Facebook’s advertising policies.

Compliance with Policies

Adherence to Facebook’s advertising policies and guidelines to avoid any violations that could result in the suspension or termination of the ad campaign.

Compliance with Policies

Compliance with Policies

Termination Clause

Conditions under which either party can terminate the contract, including any notice periods or penalties for early termination.


Provisions to protect confidential information shared between the parties during the course of the advertising campaign.




Allocation of responsibility for legal liabilities and indemnification in case of any legal issues arising from the advertising campaign.

Dispute Resolution

Mechanisms for resolving disputes between the parties, such as arbitration or mediation.

Dispute Resolution

Dispute Resolution

It’s important for both parties to thoroughly review and understand the terms of the Facebook advertising contract before entering into any agreement. Legal advice may be sought to ensure that the contract meets the specific needs and requirements of both the advertiser and Facebook.

>>> Learn more: How To Escape The Facebook Ad Stuck In Review Status 2024?

Specific Facebook Ads Contract Template For You 

In fact, I can only provide a detailed presentation of each section of a Facebook Ads contract template for you to customize according to your needs and legal requirements in the country you are operating in. For each country, the presentation, and signatures may vary. However, in general, the specific Facebook Ads contract template would be as follows:

Specific Facebook Ads Contract Template For You

Specific Facebook Ads Contract Template For You


This Facebook Ads Contract (the “Agreement”) is entered into by and between [Your Company Name], a [Legal Structure of Your Company, e.g., Limited Liability Company] (“Company”), and [Client’s Full Name], having a principal address at [Client’s Address] (“Client”). The effective date of this Agreement is [Date].


1. Scope of Services

1.1 Services

Company agrees to provide Facebook advertising services, including but not limited to ad creation, campaign management, and performance analysis.

1.2 Client Responsibilities

Client shall provide all necessary materials, information, and access to ensure the effective execution of Facebook advertising campaigns.

2. Compensation

2.1 Fees

Client agrees to pay Company the fees specified in Exhibit A attached hereto.

2.2 Payment Terms

The client is required to adhere to the payment schedule specified in Exhibit A. Any delayed payments may incur additional interest charges.

3. Term and Termination

3.1 Duration

This Agreement will begin on the effective date and persist until either party terminates it with written notice of [number] days.

3.2 Termination for Justifiable Cause

Either party reserves the right to promptly terminate this Agreement in the case of a significant breach by the other party.

4. Intellectual Property

4.1 Ownership

Company retains ownership of all intellectual property created or used in the provision of services under this Agreement.

4.2 License

Company grants Client a non-exclusive license to use the advertising materials solely for the purpose of this Agreement.

5. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information disclosed during the term of this Agreement.

6. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of [Your Jurisdiction].

IN WITNESS WHEREOF, the parties hereto have executed this Facebook Ads Contract as of the effective date.

[Your Company Name]

By: [Your Name], [Your Title]

Date: [Date]

[Client’s Full Name]

Date: [Date]

Please customize the template to fit your specific requirements and consult with a legal professional to ensure its appropriateness for your business. As I shared above, it is very important to edit the Facebook Ads contract template to comply with the laws of the country in which you operate, so please pay attention to this.

In Conclusion

I hope that my article has helped you understand the essential components that should be included in a Facebook Ads Contract Template. If you read and comprehend the important points I’ve shared in this article, you can begin creating a Facebook Ads Contract Template that suits your services and company best. If you have any questions or serious issues related to your Facebook Ad Account, or if you are interested in a Facebook Agency Account, contact GDT Agency right away:

GDT Agency Contact Information

Hotline: +84 352 368 898



Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.