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Custom Audience Google Ads: All Things That You Must Know

Are you wasting advertising costs on people who are not interested in your products? Do you want to reach high-converting leads? So this article with the main topic about Custom Audience Google Ads will answer all your questions about this extremely effective feature. It covers almost all the specifics and instructions for how you can create a Custom Audience in Google Ads, stay tuned for the full article.

Custom audience Google Ads

Custom audience Google Ads

First Thing About Custom Audience Google Ads

First thing about Custom Audience Google Ads

First thing about Custom Audience Google Ads

Custom Audience is a feature that allows you to create target audience lists based on your own data. This data may include:

  • Customer email lists: Upload your customer email list to Google Ads to target ads to people who have previously interacted with your business.
  • Website data: Use Google Analytics to track user behavior on your website and target ads to people who have visited specific pages or performed certain actions.
  • App data: Use Firebase Analytics to track user behavior in your app and target ads to people who have used specific features or performed certain actions.

How To Add Custom Audience Segment In Google Ads?

To add a custom audience segment in Google Ads, you can follow my step-by-step guide below. I’ve compiled it with accompanying screenshots to make it easy for you to follow along.

Step 1: Access Google Ads

Go to https://ads.google.com/ and log in to your Google Ads account.

Step 1 Access Google Ads

Step 1: Access Google Ads

Step 2: Access Audience Manager

In this step, click on “Tools” -> “Shared library” -> “Audience Manager”.

Step 2 Access Audience Manager

Step 2: Access Audience Manager

Step 3: Add Customer List

Next, click on the blue “+” button and select “Customer list”.

Step 3 Add Customer List

Step 3: Add Customer List

Then, tick the box “Upload a file manually” and click “Continue” to upload your customer data.

Step 3 Upload a file manually

Step 3: Upload a file manually

Google Ads accepts file formats such as Excel, Google Sheets, and .csv for this purpose. So that’s all step for Custom Google Ads Audience upload.

>>> Related article: How To Use Audience Exclusions Google Ads Effective 2024?

How To Create Google Ads Custom Intent Audience?

In the next part of the article, I will guide you on how to create a custom audience Google Ads (also know as Google Ads custom intent audience). Essentially, it’s similar to adding a custom audience. However, in the “Audience manager” section, you need to access the “Custom segments” tab as shown in the image below:

Add new custom segments

Add new custom segments

Next, you’ll need to handle the “New custom segments” window by manually searching and creating customer interests and purchase intent. Once completed, you can press “Save” to finalize the creation of custom audiences list in Google Ads.

Add interests or purchase intentions then Click Save

Add interests or purchase intentions” then Click “Save”

Advantages Of Using Custom Audience Google Ads

Using Custom Audience Google Ads is one of the most crucial aspects. If you want to excel in advertising or at least want your ads on Google to be effective, you need to carefully read the advantages I’m sharing below.

Precise targeting

With custom audiences in Google Ads, you can manage the audience accessing your ads. Targeting your ads to people with high potential interest helps increase conversion rates and reduce advertising costs.

Precise targeting

Precise targeting

Reach new audience

Google Ads Custom Intent Audiences help you reach people who have previously interacted with your business or have behaviors aligned with your product/service. It’s especially effective if you want your ads to reach new audiences and want to sell your products quickly.

Reach new audience

Reach new audience

Enhanced campaign efficiency

Precise targeting helps optimize campaigns and increase ROI. If you take the time to build comprehensive Custom Intent Audience Google Ads, it will truly surprise you and generate a large number of conversions. This is also one of the essential techniques that advertisers working with Google Ads need to understand to succeed with this platform.

Enhanced campaign efficiency

Enhanced campaign efficiency

To ensure high campaign effectiveness, I recommend investing your budget in using the Google Agency Ads Account rental service from GDT Agency. Our accounts come with all the features and priority from Google, which will help you rise above and beat your competitors.

Moreover, you don’t have to worry about account errors, the approval process, or even the “Google Storm” that could cost you time and money. Contact GDT Agency now to not miss out on the latest offers this March.

Wrap Up

If you want your Google Ads running process to be effective, targeting audiences that truly have conversion potential cannot be overlooked. Custom Audience Google Ads offer a lot of potential for your paid advertising on Google. If you have any issues or questions related to your Google Ads account, you can directly contact GDT Agency. Paid advertising experts are always ready to assist you 24/7 upon request.

GDT Agency Contact Information

Hotline: +84 352 368 898

Email: agencygdt@gmail.com

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Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.