9 Main Reasons Why Facebook Ad Stuck in Review & How to Fix (2026)

Facebook ad stuck in review is a common problem that is often caused by 9 main reasons included ad content violations, misleading landing pages, issues with business pages, mismatched payment information, or mismatched image and text. To fix this status, try to turn ads on/off, duplicate the ad to force a retrieval reset. If stuck over 24 hours, contact Meta support or submit a support ticket using the phrase “SLA Breach: Andromeda Technical Check” to bypass automated bots.

9 Main Reasons Why Facebook Ad Stuck In Review

As an advertising expert at GDT Agency who has spent more than 5 years working and managing Facebook campaigns, I summarize directly from my experience the most common reasons that make your Facebook ad stuck in review below:

• Ad Content Violations
• Using a brand-new ad account that lacks a trust score
• Issues with Business pages or using multiple ad accounts to promote the same Page, domain, or offer
• Payment information mismatch
• Sensitive Topic
• Text and Image mismatch
• Misleading Landing Pages
• Edit ads under review
• Not Disclosure AI-Generated Content

Reason #1: Ad Content Violations

Ad content that violates Meta’s advertising policy will slow down your ad review process. Even a small or subtle violation can flag your account, leading to a much more rigorous manual inspection.

Common violations include explicit or sensitive imagery, hate speech or discriminatory language, deceptive or exaggerated claims, and promotion of prohibited products or services.

Not only that, copying others’ ad styles or tones also causes a violation because each content type and audience has its own requirements.

Example: You run a weight loss ad that says: “Lose 10kg in 7 days without exercise.”

This claim violates Meta’s advertising policies because it promises unrealistic results. Therefore, the system flags it immediately, and your ad stays in review while Meta checks if it is misleading or harmful.

Reason #2: Using Brand-New Ad Accounts

Brand-new accounts have no “trust score” yet because they do not have a history of approved advertisements or payments.

Therefore, Meta’s AI is more likely to flag your first few campaigns for a manual human review to ensure you aren’t a bot or a scammer, and they normally experience longer review times.

Example: You create a brand-new ad account today and launch 5 campaigns with a daily budget of $200 each.

Meta sees your ad account has no payment history, no past approvals, but has a high initial spend. The system will treat your account as risky and send your ads to manual review, which keeps them stuck for 24 to 48 hours or longer.

Reason #3: Issues with Business Pages or Multiple Ad Accounts

Facebook ads often get stuck in review when there are trust issues at the Page or account level:

• If a Business Page has past policy warnings, frequent admin changes, or is connected to many ad accounts, Meta treats it as higher risk.
• Using multiple ad accounts to promote the same Page, domain, or offer can also signal policy circumvention.
• Adding inconsistent business details between the Page, Business Manager, domain, and payment profile, and Meta slows the process even more.

Instead of rejecting the ad outright, Facebook often keeps it “in review” as a soft control while it runs deeper trust and compliance checks.

Example: You run ads for one website using 3 different ad accounts to avoid previous disapprovals.

At the same time, your Facebook Page has had policy warnings before. When Meta detects that multiple accounts promote the same domain, they will flag it as possible policy circumvention.

Instead of rejecting instantly, Meta will hold your ads in review for deeper checks.

Reason #4: Payment Information Mismatch

Virtual cards or mismatched payment information (name, ID, birthdate) might be the reason for the delay or rejection.

When the payment method, billing country, currency, or cardholder details do not align with the Business Manager, ad account, or Page location, Meta flags it as a trust risk and will keep it under review for extra verification.

Example: Your Business Manager is registered in Vietnam, but you use a US virtual card with a different name and billing address.

When Meta detects a mismatch between location, currency, and cardholder details, the system treats this as a trust issue and delays approval while verifying your payment setup.

Reason #5: Sensitive Topics

Sensitive topics like health, finance, politics, social, or controversial issues are more likely to get stuck in review because they require extra policy checks to make sure they are in compliance with the guidelines.

Example: You run an ad about investment with this message: “Double your money in crypto within 30 days.”

Because Finance belongs to a sensitive category, Meta requires stricter checks to prevent scams. Therefore, your ad goes into extended review because the system needs to verify compliance and credibility.

Reason #6: Text and Image Mismatch

Facebook may also delay or reject the ads if the visuals do not correspond to the message because it prioritizes genuine, consistent content.

When the copy says one thing but the image suggests something different, Meta’s system flags the ad as potentially misleading and often pauses it in review to check intent and accuracy.

Example: Your ad copy promotes running shoes for women, but your image shows a steak dish.

Meta detects that the visual and message do not match and will flag the ad as potentially misleading and keep it in review to understand your intent.

Reason #7: Misleading Landing Pages

If the landing page content does not clearly match the ad message, uses fake urgency, or redirects users unexpectedly, Meta flags it as a potential deception risk and may hold it in review while verifying transparency and intent.

Example: Your ad says “Get a free marketing course,” but when users click, the landing page asks for payment or redirects to a different offer.

When Meta scans the landing page and finds an inconsistency with the ad message. The system flags it as deceptive behavior and holds the ad for manual verification.

Reason #8: Editing Ads Under Review

Any edits made to the ad while it is under review can push the ad back to the start of Meta’s review queue, which causes the process to start afresh, and at least an additional 24 hours would be added.

Example: You publish an ad and then edit the headline after 2 hours because you want better CTR.

However, each edit will reset the review process, which makes your ad go back to the start of the queue and adds another 24 hours or more to the approval time.

Reason #9: Not Disclosure AI-Generated Content

In 2026, any ad creative (visual, copy, or audio) generated by AI must be disclosed during setup. You must toggle the “Altered Content” or “AI Disclosure” switch in Ads Manager.

Meta has integrated advanced Forensic AI Scanners into the ad review flow to scan all submissions. If the system detects AI use but the “Altered Content” label is missing, the ad will be held indefinitely for a manual fraud check.

Example: You use AI to generate an image of a person who does not exist, but you do not enable the “AI Disclosure” option in Ads Manager.

Meta’s AI detection system identifies the image as AI-generated, and the system flags the ad for a fraud check and keeps it in review indefinitely until manual verification because you did not disclose it.

>>> If your Facebook ads are having trouble delivering, discover the reasons and how to fix Facebook ad not delivering status from our dedicated blog: 15 Top Reasons Facebook Ads Not Delivering & How To Fix

Why Does Facebook Review Ads?

Meta reviews ads to avoid sensitive ads, scam ads, or spread hate for a political or social agenda and ensure they align with Facebook’s advertising policies, which are designed to protect users and maintain the platform’s integrity.

You can think of it in a simple way that Meta reviews ads to answer one question: “Is this ad safe, honest, and trustworthy for users?”

If the answer is unclear, the ad stays in review longer or gets flagged for manual checks. In 2026, this process has become even more central to how the platform functions, focusing on four primary goals:

1. Enforce Advertising Policies

Meta needs to make sure every ad follows its rules. These policies cover things like misleading claims, prohibited products, and inappropriate content.

If advertisers could publish anything without checks, the platform would quickly fill with scams, fake offers, and harmful messaging.

2. User Safety and Privacy

The most critical reason is to prevent the promotion of illegal or dangerous products. People use Facebook and Instagram to connect, not to feel tricked or overwhelmed by bad ads.

Therefore, Meta reviews ads to filter out content that feels spammy, aggressive, or irrelevant, like weapons, drugs, and counterfeit goods. This step helps keep users engaged and prevents them from losing trust in the platform.

3. Preventing Scams and Deception

Normally, online advertising attracts bad actors who try to exploit users. Meta uses automated systems and manual checks to detect suspicious behavior like “get-rich-quick” offers, misleading health claims, and financial scams.

Ads that look risky often stay in review longer for deeper inspection. By verifying the legitimacy of the offer and the destination (your landing page), they attempt to ensure that what a user clicks on is what they actually get.

4. Improving User Experience

No one likes a feed full of “clickbait” or low-quality content. Meta reviews ads to filter out content that feels spammy, aggressive, or irrelevant to ensure they aren’t disruptive, overly sensational, or visually offensive.

This step helps keep users engaged and prevents them from losing trust in the platform. High-quality ads keep users on the platform longer, which is ultimately better for both Meta and legitimate advertisers like you.

How Facebook Ad Review Systems Work?

Once you have crafted an advertisement, Facebook will review it to either approve or disapprove via both automation and manual review to validate the ads that comply with Facebook ad policies. Here is the way Facebook ad review systems work:

Currently, this process is gradually complicated. Though Facebook has trained its automated systems to quickly review submitted ads, there is always a team of specialists who recheck manually to ensure policy compliance.

Therefore, some ads get approved within 24 hours of submission, while others take longer to appear as “Pending in review.”

What ad components are reviewed?

The Facebook ad review process involves examining all elements of the submitted ads includes:

• Images, video, or text
• Targeting information
• Ad destination (where an ad directs people, such as a Facebook Page or website)
• Special Ad Categories
• Advertiser permissions
• Other critical components and information

You need to ensure that those ad elements are clear and do not violate advertising policies. But of course, things don’t always go smoothly. If any component has issues, your Facebook ad may be not approved and stuck in review.

How Long are Facebook Ads in Review?

Typically, most submitted ads are reviewed within 24 – 48 hours. In special cases, reviews can even take up a week, especially if there’s a backlog or your ads need extra scrutiny.

What To Do If Your Facebook Ad Is Stuck In Review?

The next part of the article will cover some simple and quick ways to fix this problem and get your ads approved. First, let’s explore the simplest method in this list.

Trying to turn ads on/off

Turning ads on or off is the most basic step you should try first if your ad is stuck in the In Review limbo. You can understand it immediately by looking at the image below:

By turning ads on or off, you can toggle the ads to reset the ad review process. This is a quick and straightforward way to check if Meta Ads Manager is undergoing issues or maintenance for feature updates.

If the problem is from Facebook’s end, this action will help your ad escape the In Review status.

Duplicate your ads

Duplicating an ad ID/ad set/campaign is an effective method that prompts the Facebook bot to reevaluate your ad. By doing this, the review process will start anew, and the testing distribution to different audiences will occur.

To duplicate an ad ID/ad set/campaign, you can access Ads Manager and follow the instructions in the image below:

After you duplicate and resubmit the new ad, Facebook will reinitiate the review process. There’s a high likelihood that the ad won’t be stuck in the “In Review” status anymore. If you’ve performed this action and the ad is still stuck, keep reading the following content.

Check your ad again and try some simple editing

If you’ve tried these methods above without success, your ad has likely violated one of Facebook’s advertising terms.

What you need to do is review your ad content, every ad component, domain, landing page, etc. It must be cross-referenced with Meta Ads Policies.

Then make a necessary change by refining your ad copy, removing misleading language, or adjusting visuals to meet Meta’s guidelines, or reevaluating your landing page to match your ads and resubmission. Your ad might be approved immediately.

Contacting Facebook Support

If you have been waiting for more than 24 hours, but your Facebook Ad is still in review, you can consider submitting a manual review through the Facebook Help Center form.

1. Contact Facebook Support by following this link: https://www.facebook.com/business/help/support. When you access this link, Facebook will present the issues your advertising account is facing.

2. At this stage, carefully review the status of your ads. Then, provide a detailed description to the Facebook support team to explain the prolonged review issue. Let them know the ad ID and how long it has been pending review, and provide a screenshot of your ad if available. The more thoroughly you describe your problem, the faster the support team will understand and assist you in resolving the issue.

Pro Tips: Manual Escalation via Ad ID

If standard methods fail, use the direct Ad ID inquiry form. To find your Ad ID in the 2026 interface:

• Open Ads Manager and click on Columns.
• Select Ad ID to display the 15-17 digit code.
• Submit a ticket with the subject: “SLA Breach: Ad ID [Number] – Andromeda Technical Check Required.” This specific phrasing helps bypass generic bot responses.

Leveraging Meta Verified for Business

Meta Verified is no longer just a badge but it is a high-trust signal. Verified accounts are placed in a “Priority Review Queue,” significantly reducing the time spent in automated limbo.

If an ad is stuck for over 48 hours, Verified users have access to a dedicated concierge chat to request a manual push.

What To Do If Facebook Rejects Your Ads?

Don’t panic, because this is not a final verdict. You can think about it as a chance to improve and resubmit. If your ads get rejected, you can follow this roadmap to get back on track:

1. Review the standards: Carefully read the rejection notice to identify the specific policy that triggered the disapproval. Meta’s Help Center or your Ads Manager will outline what went wrong.
2. Make necessary changes: Now that you have understood why Facebook disapproved of your ad, you can analyze and change the ad copy to convey the same message, but in different words, or make other necessary changes.
3. Resubmit your ad: After making all necessary adjustments, double-check that every element aligns with Meta’s guidelines. Then, resubmit your ad.

Expert Tips To Make Facebook Ads Approval Quickly

Owning a high level of reliability with unlimited spending accounts, like a Facebook agency account, can help your ads get reviewed and approved quickly, thanks to a long spending history and a high-quality score.

To check the speed of ad approval of Facebook agency ad accounts, GDT Agency conducted a speed test with 3 advertisers. One advertiser used personal ad accounts, one used BM accounts, while the other used agency ad accounts.

Three of them test the same ad copy to ensure a fair comparison between the three account types. After 1 week, advertisers using agency ad accounts have ad approval speed under 3 hours, which is 8 times faster than a personal ad account (24 hours), and is 4 times faster than a BM account (12 hours).

Besides using a Facebook agency account, following expert tips is still essential to avoid potential issues and make your Facebook ads approved quickly, saving your time and effort.

Understanding ads policies

Understanding and complying with Meta Ads Policies is crucial to overcoming this problem. The ad review process may take time or get stuck due to violations of advertising policies.

Once you have a clear understanding and adhere to advertising policies, your ad review process will be smoother. This is an important aspect that every advertiser should pay attention to. Besides speeding up ad reviews, it also helps you avoid other issues and bans from Facebook.

Craft your ad copy with clarity

Competition pushes you to try bold ideas, but too much experimentation can backfire.

For example, you might over-edit an image to make it stand out, and it ends up looking unnatural or misleading. The same issue can happen with your ad copy if you exaggerate claims or make the message unclear.

Creativity helps you win attention, but clarity helps you get approved. Your ad should clearly explain what you offer and what action you expect from users. If the message feels confusing or inconsistent, Meta is more likely to review it longer.

Always double-check your headline, text, and visuals before submitting.

Use visuals with purpose

Visuals grab attention first, but they also carry the highest risk.

If your images or videos feel misleading or do not match your message, your ad can get stuck in review. Meta also has clear guidelines on how visuals should be used across its platforms.

You should choose visuals that support your message, reflect the actual offer, and stay consistent with your ad copy. When everything aligns, your ad looks more trustworthy and moves through the review process faster.

Always monitor ad status

Regularly monitoring the status of your ads can be extremely helpful. This will help you discover which are pending review, or sometimes identify other issues, such as ads being delivered to the wrong target audience.

Summary

Waiting for a Facebook ad to be approved is so stressful, especially when your campaign launch depends on every passing hour. If your ad has been stuck for more than 48 hours, I hope that this article on Facebook ad stuck in review can help you escape the Facebook ad stuck in review status and boost the ad time approval.

If you still have questions relevant to Facebook ads or Facebook agency account for rent or need additional help, feel free to contact our expert advertising team at GDT Agency for quick and timely assistance.

Follow if you find it useful