How To Escape The Facebook Ad Stuck In Review Status 2024?

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Author Henry Duy
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10m reading

If you’re spending too much time trying to escape the Facebook Ad stuck in review situation, you’ve come to the right place. In this article, I’ll share with you the specific basics to quickly and accurately resolve this issue. This situation occurs when ads don’t meet the criteria set by Facebook Ads, so you may end up waiting for hours. Therefore, read the entire article to handle this frustrating situation effectively.

facebook ad stuck in review
How To Escape The Facebook Ad Stuck In Review Status?

Why Is My Facebook Ad Stuck In Review?

To begin addressing this situation, the first thing you need to know is understanding how Facebook Ads review process works. This knowledge is compiled through insights from top experts in Facebook ads and my personal experience with using this platform. So, pay attention as we delve into it.

Facebook review your ad components

For the Facebook Ad review process, it involves Facebook examining elements from your ad template before putting it through the approval process. To understand it better, refer to the content related to the anatomy of a Facebook Ad that I shared earlier. In summary, it includes:

  • Media files
  • Text content
  • Description
  • Landing page URL
  • Target audience information
Facebook review your ad components
Facebook review your ad components

You need to meet specific criteria and ensure that the mentioned ad elements are clear, not violating advertising policies. But of course, things don’t always go smoothly. If any component of your ad has issues, the situation of Facebook Ad stuck in review will occur.

Facebook Ads review process

Talking about the Facebook Ad review process, you can look at the image below to understand how it operates. It includes specific steps for you to easily comprehend:

Facebook Ads review process
Facebook Ads review process

As shown in the image above, Facebook will certainly distribute some test ad templates to a few target customers to test their interaction level with the ads. Therefore, preparing suitable ad templates is extremely crucial. Just a small component in your ad template has an issue, it will affect the entire ad review process.

Facebook Ad stuck In Processing/In Review situation

And here is the issue, your ad being ‘In Review’ for too long and unable to be delivered to the audience can happen. Sometimes, it can last up to 3-4 days. This might be because your ad components have violated Meta Ads Policies, or it could be due to Facebook encountering some issues, or Facebook has misunderstood your ad template.

Facebook Ad stuck In Processing
Facebook Ad Stuck In Processing

Regardless of the reason, what you need to do IMMEDIATELY is to learn how to escape the ‘Facebook Ad Stuck In Review’ situation in the next content below.

>>> Read more: How To Recover Deleted Ads In Facebook: Camps, Sets 2024?

How To Escape “Facebook Ad Stuck In Review”?

The next part of the article will cover some simple and quick ways for you to escape the “Facebook Ad Stuck In Review” situation. First, let’s explore the simplest method in this list:

Trying to turn ads On/Off

In fact, turning ads on or off is the most basic step you should try first if your ad is stuck in the “In Review” status. This is extremely simple, you just need to access your Ads Manager, and you can understand it immediately from the image below:

Trying to turn ads On Off
Trying to turn ads ‘On/Off’

The “On/Off” buttons here are the main controls for turning ads on or off. You can toggle the ads to reset the ad review process. This is a quick and straightforward way to check if Meta Ads Manager is experiencing issues or undergoing maintenance for feature updates. If the problem is from Facebook’s end, performing this action will help your ad escape the “In Review” status.

Dupplicate your ads

Duplicating an ad set/campaign is another action that prompts the Facebook bot to reevaluate your ad. However, note that the review process will start anew, and the testing distribution to different audiences will occur. Therefore, this is an effective method to overcome the situation of a Facebook ad stuck in review.

To duplicate an ad set/campaign, you can access Ads Manager and follow the instructions in the image below:

Dupplicate your ads
Dupplicate your ads

After completing the duplication process and activating the duplicated ad, Facebook will reinitiate the review process, and there’s a high likelihood that the ad won’t be stuck in the “In Review” status anymore. If you’ve performed this action and the ad is still stuck, continue reading the following content.

Check your ad again

If you’ve tried the two methods above without success, it’s highly likely that your ad has violated one of Facebook’s advertising terms. What you need to do is review your ad content, every ad component, domain, landing page, etc. It needs to be cross-referenced with Meta Ads Policies.

Sometimes, things may not go smoothly, and you might need a reputable agency to assist. You can explore how to add an agency to Facebook Ad account to achieve that.

If you’re confident that your content is “clean,” consider the service below from GDT Agency.

Rent a premium advertising account

Renting a premium advertising account is like paying for the best features for paid advertising today. For those who don’t know, Facebook Agency Account For Rent is a service that leases high-quality advertising accounts from GDT Agency, and of course, it will help your ads get reviewed very quickly.

Speaking more about this type of account, typically, the ad review process can be time-consuming because your account may not have spending history or a high-quality score. However, all those issues will come to an end if you choose to rent an advertising account from us.

The Facebook Agency Ad Account is a verified account from Facebook, prioritized by Facebook with unlimited features. This priority not only helps speed up the ad review process but also ensures that your ads are distributed correctly. Additionally, it provides excellent features to optimize your advertising budget efficiently.

Contacting Facebook Support

In some cases, you may not find a solution, even after trying various techniques, and the issue of Facebook Ad stuck in review persists. In such situations, the key is to contact Facebook Support through the following link: https://www.facebook.com/business/help/support

When you access this link, Facebook will present the issues your advertising account is facing. At this stage, carefully review the status of your ads, and provide a detailed description to the Facebook support team to explain the prolonged review issue. The more thoroughly you describe your problem, the faster the support team will understand and assist you in resolving the issue.

What Should You Do To Make The Ad Review Process Smooth?

Certainly, you might find it extremely frustrating if you encounter the Facebook Ad stuck in review situation. The crucial point here is to know how to make this process smooth, saving your time and effort. Below, I’ll share some important things to ensure the smooth execution of your ad review process.

Understanding Ads Policies

Understanding Meta Ads Policies and complying with them is crucial to overcoming the situation of Facebook Ad Stuck in Review. Typically, the ad review process may take time or get stuck due to issues related to violations of advertising policies.

Check your ad again
Check your ad again

Once you have a clear understanding and adhere to advertising policies, your ad review process will be smoother. This is an important aspect that every advertiser should pay attention to because, in addition to expediting ad reviews, it also helps you avoid other issues and bans from Facebook.

Always Monitor Ad Status

Regularly monitoring the status of your ads can be extremely helpful. Analyzing this, regularly checking the status of your ads will help you discover which ads are stuck in the review process or sometimes identify other issues, such as ads being delivered to the wrong target audience.

Always monitor Ad Status
Always monitor Ad Status

Stay updated with Facebook Ads knowledge and news

This platform sometimes undergoes updates to provide new features for advertisers. Or sometimes there are “sweeps” targeting new advertising accounts or those with suspicious activities. The important thing here is to know where to get these updates and news quickly and accurately.

Stay updated with Facebook Ads knowledge and news
Stay updated with Facebook Ads knowledge and news

Some places that provide you with the most important and up-to-date information about the paid advertising platform include: Blackhatworld, GDT Agency Blog, Facebook Groups, Reddit Communities, LinkedIn, etc.

You can join these communities and groups and turn on notifications. These groups often have expert members in paid advertising who will help you stay updated with the latest knowledge and news about Facebook Ads.

Summary

The situation of Facebook Ad stuck in review can be frustrating and may lead to wasted time and money. What you need to do is carefully read and follow the steps outlined in this guide. If you encounter more serious issues with your advertising account, don’t hesitate to contact the expert advertising team at GDT Agency for quick and timely assistance.

  • Henry Duy

    Henry Duy is the CEO and Founder of GDT Agency, and is a highly accomplished expert in Digital Marketing in the Philipines, Vietnam and the international market.

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