Experiences When Running Facebook Ads For Candles In 2024

Running Facebook Ads for candles is not too difficult. But how to run Facebook ads for this product most effectively, optimize costs and high efficiency is something that many businesses are still wondering about. Through this article, I will guide you on how to optimize ads and some experience around advertising products related to candles.

Faceobok Ads for candles

Running Faceobok Ads for candles 2024

Experiences When Running Facebook Ads For Candles

Here are the 3 most important notes if your business intends to do business and use Facebook Ads for candles. It revolves around three main factors: knowledge, promotion, and creativity.

Market knowledge

The first is about your knowledge, aka your understanding of the market. You need to learn about information, launch surveys, or product test ads. Besides, it is a reference to see what your competitors are doing in this market.

Market knowledge

Market knowledge

Going deeper, you should analyze the advertising metrics and estimated revenue of your competitors. Calculate your competitors’ marketing costs. You also have to estimate and balance how much your market share falls and balance your budget for candle advertising accordingly.

You need to create short-term and long-term strategies and plans to develop your Facebook Ads for candles’s plan, topics, and content that attract potential customers. The important thing here is that you need to learn more from many parties to come up with the right advertising directions, and how to target the right audience for ads. This takes time, money, and effort.

Candle promotion

For promotions, you must estimate what percentage of the coupons will represent the product’s cost. And how much will the effect bring? What type of Facebook Ads will be run to bring the highest efficiency in reaching and converting orders?

Besides how to advertise for an effective promotional campaign. You also need to capture metrics and learn how to measure the effectiveness of your promotional campaigns. The purpose is to optimize and learn from the next campaigns.

Another important thing is that you also need to deploy promotional campaigns and combine running Facebook Ads closely following the plans and strategies outlined in the first steps. Always make sure that the campaigns do not suffer excessive losses.

Creativity in advertising

This last thing is also extremely important and determines the success when you run Facebook Ads for candle products. If the message, topic, and content that your ad is strong enough to pull customers to buy, it will be completely worth it. And vice versa, if you don’t care enough and think creatively while advertising, you will fail.

In the next section, I will guide you specifically about some of the conditions required in creating Facebook Ads for candle’s content related to candle products.

Building A Brand Identity For Facebook Ads

In the middle of this article, we focus on the creative side of building a brand image. If you don’t care about this, you just want to advertise trending candle products, you can skip it right away. But for advertisers who want long-term effectiveness, read carefully and do not skip this step.

Building a brand identity for Facebook Ads

Building a brand identity for Facebook Ads

Research and preliminary customer survey

To build a brand identity for candle products serving Facebook Ads for candles. The first thing you need to do is define who your product is aimed at. You need to consider the factors surrounding Facebook Ads for candles, to set the correct advertising goals later. What gender is your customer? What age? Monthly income? How much money are they willing to spend to buy candle products? From there, build customer insight and build a brand identity to match that insight.

You can also refer to the AdTargeting website to learn about customer demographics. But I advise you to take the survey and make sure they fill in the correct information. It is also a method to collect basic customer information.

Build a complete and relevant brand identity

The most important and difficult step is building and perfecting the brand identity. You will run Facebook Ads for candles, or other advertising platforms around the brand identity. It’s the brand logo, candle product packaging, and the colors featured in your promotional images and videos. 

If you skip this step, that’s okay, you can run trending candlestick products. But if you want to stay in this business for a long time, you need to have a reputable brand identity and long-term investment. Only then will your customers become more loyal and generate more conversions per ad campaign. Or you can refer our Facebook Agency Account Rent for better ad optimization.

Maintain engagement with your audience

One of the important things I want to make clear here is that you need to really care about your audience on Facebook Ads for candles. Specifically, you need to diligently interact with them, and respond to their comments, you also need to find out what they are talking about on your Fanpage to clearly understand customer needs.

Maintaining engagement and increasing your presence on Facebook will make your audience feel like your candle brand is a brand close to them. The biggest goal of this is to make the audience feel closer and love your brand more. From there, creating ads and generating conversion orders will be easier.

Build Fanpage, Group To Optimize Advertising Costs

If you want cheaper Facebook Ads for candles costs, you need to build a fanpage or group. The purpose of this is to generate organic orders. And when you have a community of people who follow, use, buy and sell your products. Then you will spend less money to run ads.

build fanpage group to optimize

Build Fanpage, Group to optimize ad costs

But to do this is not entirely easy. You need to have certain knowledge about marketing, content, etc. Some experts say that the effort and money they spend building communities is more than money running ads. Of course, the effect is greater and longer lasting.

It is better to spend time and money to learn more knowledge to build strong communities interested in your brand and products. Some courses also offer tips and tricks so you can promote products in groups for free. Be sure to follow up regularly to run Facebook Ads for candles effectively.


To use Facebook Ads for candles, you need to understand many methods and knowledge, as well as combine the process of using and optimizing Facebook Ads for candles. You can also read more knowledge at my Facebook Ads Blog. If in the process of using Facebook Ads, you encounter difficulties related to the features of your ad account, or the status of your ad account is having problems that make you uncomfortable, you can contact us. Advertising experts from GDT Agency for timely answers:

GDT Agency Contact Information

Hotline: +84 352 368 898



Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

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Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.