Facebook Ads For Plumbers: 5 Methods To Increase Revenue

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Author Ms. Annie
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10m reading

If you are looking for methods to reach plumber clients using Facebook Ads for plumbers, you should read this entire article. Although Facebook Ads have been released for a long time, up to now this advertising platform has always shown that it is worth using. It is convenient, easy to manage and measures effectiveness. But how to run Plumber Ads on Facebook effective? Just follow my content right below to get full knowledge about this.

facebook ads for plumbers
Facebook Ads for plumbers

Why You Should Run Facebook Ads For Plumbers In 2024?

Let’s jump to the first part of the article, where I explain why plumbing service businesses should use Facebook Ads:

why you should run facebook ads for plumbers
Why you should run Facebook Ads for plumbers?

Precise targeting to reach ideal customers

Facebook allows targeting by location, demographics, and interests, ensuring your ads reach the right audience.

This is completely different from traditional marketing methods or organic posts because you can control who sees your ads, so you can focus on reaching a specific audience that needs plumbing repairs.

Increased engagement & Brand Awareness

Facebook’s visual format is perfect for showcasing projects, sharing videos, and boosting engagement.

According to a study by Buzzsumo, adding images to Facebook posts can lead to 2.3 times more engagement. So if you use visual images that show your plumbing service in action, this can attract a steady stream of new audiences.

Cost-effective & Easy to track

You can set your budget and track results to optimize campaigns. You can start with as little as $5 per day or $10 for the entire campaign. However, this needs to be managed closely.

WordStream reports the average cost-per-click (CPC) for Facebook Ads is $1.72, lower than many other platforms. While the CPC for plumbing services can vary based on many factors, this good price depends on your ad optimization skills. And sometimes, it’s extremely cheap.

The evolution of Meta AI

In 2024, Facebook Ads will become more powerful than ever with Meta’s investment in Artificial Intelligence (AI). It helps advertisers create Responsive Facebook Ads, automatically optimize budgets, bids, automatically suggest more audiences, automatically suggest placements.

the evolution of meta ai
The evolution of Meta AI

In general, with AI in 2024, you can do everything to make your ads highly effective. From creating text content to creating images and videos. Everything can be automated and AI can be a great assistant for you.

Build trust & credibility

A survey by BrightLocal found 88% of consumers trust online reviews as much as personal recommendations. Coincidentally, Facebook Ads is the perfect tool to improve this.

Facebook facilitates interaction with customers through comments, messages, and reviews, fostering trust. You can use a reputable Page that contains feedback, testimonials from your customers. This can create trust from customers towards your brand.

How To Run Facebook Ads For Plumbers Effectively?

Plumbing services are small business models and need to consider conditions to choose advertising goals, ad formats, and specific strategies to suit each different situation. To run Facebook Ads for plumbers effectively, in the first part of this article I will share with you some methods to find the right ad copy.

Use appropriate Ad Objective

The first method for you to effectively run Facebook Ads for plumbers is to properly use the advertising objectives available on this platform. To determine the appropriate timing for selecting advertising targets, you need to build a specific advertising strategy with the budget and objectives for each step.

choose ad objective
Choose Ad Objective

For your first campaigns, you should use Brand Awareness ads. This is an advertising objective that will help you reach many audiences with a demand for plumbing system repairs in the house. You should run Facebook Ads with a low budget. Just enough to get your ad delivered to people who are interested in your services. If you get interactions with your ad or fanpage, that is a success. If things don’t go as planned, you should re-optimize your ad elements.

In the next campaigns, you should choose Consideration or Conversions advertising objectives. To increase sales and profits in this step, you should skillfully direct customers to the landing page or message section to order. You must make all steps in the advertising process perfect and convenient for the audience. Pay attention to your advertising goals when using Facebook Ads for plumbers.

About Ad Targeting

About targeting, there are many ways you can target someone who is in need of plumbing repair service, for example you can target demographics and interests as image shown below. However if you are operating as a local business, you will be more interested in Location Targeting or Geotargeting.

targeting steps
Targeting steps

The image above shows that I can ‘drop a pin’ that specifies the radius of people I am targeting. I can also edit the radius and drop area of ​​the entire world map here. However, pay close attention to the ‘Audience definition’, if it is too specific or too broad, re-optimize your audience.

Besides, if you feel that the people who need to call your plumbing service are mainly using mobile devices. You can also choose ‘Behavior’ targeting -> ‘Mobile Device User’. Targeting is quite flexible, but pay attention to its performance because sometimes you will not get good results even though you are very careful in this step.

Budget setup

If you don’t have a lot of money, you can start with the Lifetime budget option and start with a meager $10. However, this is the minimum budget and it is difficult to maximize performance.

For plumber service businesses, I recommend running a budget of $300 per month. If you have a lot of money and are really confident with a larger budget, you can use our services to boost your advertising and boost your sales: https://agencygdt.com/rent-facebook-ads-account/

Ad Creative

For Ad Creative, you can utilize images and videos to attract potential customers who need plumber services. However, please pay attention to the following important points:

  • Attractiveness: The first 3 seconds of the video or the colors in the image must be highlighted and completely different from the rest of the News Feed. If you fail to do this, unfortunately, your ad will get lost among the countless other ads and news on Facebook.
  • Media focus: You need to know where the focus of your ad lies. You always have to identify a hook strong enough to attract viewers and create a need for plumber service in them. Try to emphasize that you can solve the plbumber problem that’s plaguing the customer’s area.
  • A logical conclusion: A logical conclusion will definitely have a compelling CTA. You can offer viewers discount offers or a membership program. However, try to do it subtly and skillfully.

Monitor and optimize

After the ad has been approved and started running. You can monitor it on a 7-day, 30-day cycle. What is the purpose here? So that you can optimize it when it has any problems.

No one knows the future. Your ad is the same. And it can happen bad scenarios such as the ad being paused, the ad being suddenly deducted and spending all the budget, etc.

Try to monitor as closely as possible to turn off the ads that are performing poorly, and at the same time make reasonable adjustments to the ads that are performing well. For ads that are performing really well, CPC, CPM, CPA are all good, consider scaling it.

>>> Learn more: Strategies To Start Running Facebook Ads For Physical Therapy

Tips When Running Facebook Plumbing Ads

In the next part of this article, I will share with you some experiences when running Facebook plumbing ads. These tips come from using Facebook Ads to implement advertising activities for various types of products and services.

Use high-quality media files

For plumbing repair services, customers will be very interested and curious about the things around them. They have many questions that you need to answer. They are curious about the quality of the plumber team, the cost they have to pay for the service, the fastest time for your team to complete the repair of the house’s water system,…

use high quality media files
Use high-quality media files

This will be solved if you prepare quality content and media files. In the media files you use for advertising, be careful to choose visual images and videos that provide customers with important information about your service. Occasionally you also need to update videos during the service performance process so that customers have a good view of your service.

Reasonable budget management

You cannot spend too recklessly without considering your budget when using Facebook Ads. Some good tips to solve this problem as I said above are to use the Facebook Ads toolkit for optimization. If you want to run ads on this platform on a budget, you should spend time building unique content.

Why should you build unique content on your fanpage? When you have unique content on your fanpage, organic orders will come to you. This will save significant costs compared to paying a few dollars for an action when using Facebook Ads. Besides, building unique content related to education or entertainment will attract many users. It will help your account gain more convenience and savings when using Facebook Ads to display ads to your audience.

Responsive Facebook Ads

This is one of the most practical applications of Meta AI. Basically, when creating Ad Creative for plumbing services, you can leverage Meta AI’s suggestions and generate additional Primary Text and Headlines.

This is called Responsive Ads. You can even use Meta AI to pair Primary Text and Headlines that best suit certain Ad Placements. However, to determine their effectiveness, you still need to be familiar with the following tool:

Use A/B Testing tools

A/B Testing is one of the tools you cannot miss if you want your advertising to perform well. This tool is effective because it allows you to compare the components of two separate ads to come to a conclusion about which ad performs better for the same given budget. This helps you save costs on Facebook Ads because you only need to use this tool, you can select high-performing ads to focus your budget on them.

ab test
A/B Test

Using Facebook Ads to advertise services is no longer a new thing today. But advertising with good performance is something that not everyone can do. If you want your service to have more registrations, you should learn and use many A/B Testing tools to find good-performing ads, thereby knowing how to improve ad quality.

Use retargeting

Retargeting is one of the great things I want to discuss here. Audiences who have interacted with your advertisement or fanpage will see your advertisement one more time to consider the decision to use water system repair services. The first time they saw your ad, they may have missed something special about the service, or they had personal reasons that prevented them from converting. Whatever the case may be, retarget them again for consideration to generate conversions.

To use this tool effectively, it is better to build an ad with completely different content. It could be a voucher or a monthly promotional program. You need to highlight a few advantages that will attract attention and get this audience to generate conversion orders.

Summary

To run Facebook Ads for plumbers effectively with good performance, you need to carefully read the above content of GDT Agency. If you have questions about Facebook Ads, don’t hesitate to contact our team of experts immediately to receive the fastest and most accurate answers:

  • Annie

    With extensive experience and a passion for social media advertising, I have helped numerous brands achieve success on major platforms. I consistently strive to deliver creative, effective solutions tailored to each client's goals.

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