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Guide To Run Facebook Ads For Real Estate Investors In 2024

To run Facebook Ads for real estate investors effectively, there are several factors that you need to consider. After a period of running ads with large budgets for real estate companies, I have written a few specific instructions so you can use Facebook Ads for wholesaling real estate. Besides, I will also share some ideas so you can implement effective real estate advertising, attract more customers and create conversions. Stay tuned.

Facebook Ads for real estate investors

        Facebook Ads for real estate investors

Guide To Run Facebook Ads For Real Estate Investors

To effectively run Facebook Ads for real estate investors, you need to pay attention to potential customers. Your target is high-income customers who are extremely strict in choosing a real estate company. In the beginning, I will share about building a company’s credibility for customers.

Build a reputable fanpage

 Build a reputable fanpage

Build a reputable fanpage

Building a reputable fanpage is one of the most important things if you want to go far in your real estate advertising journey to make a profit with Facebook Ads. A reputable fan page not only brings good advertising metrics, but it also creates free organic conversions. You will save a lot of advertising costs if you have free organic conversions compared to having to pay for each conversion through Facebook Ads.

You can create diverse content to post on your fanpage. Some content related to real estate knowledge will help customers stay longer on the fanpage and interact. You can also create other new content depending on your creativity. Once you’ve attracted new audiences, you can use Facebook Ads for targeting.

Control content frequency

 Control content frequency

Control content frequency

Controlling how often your content is displayed is important if you want your ads to perform well. The content here includes two main parts, which are fanpage content and advertising content. For fanpage content, you need to create a lot of new content and know how to use the Facebook posting schedule to attract more interactions from new audiences. Currently, short videos are the trend of 2024, so try to maintain the frequency of 1 short video a day. Try to post every day because if you do not maintain the frequency of posting on Facebook, the level of engagement will decrease significantly.

Next, let’s talk about advertising content. Try to control the frequency of advertising content and keep it visible in visible places. Advertising content should have a connection with the content on the fanpage so that customers can associate and remember your company longer. This method is especially effective with new audiences, and it’s also effective if you want to run Retargeting ads in the future.

Use Facebook Lead Ads

landing page optimization

Use Facebook Lead Ads

If you want to generate new conversions, you must know how to use Facebook Lead Ads. For this ad format, you need to optimize every ad element before displaying it to the audience. In particular, you need to create a lead ads form that includes questions so customers can fill in the information. The information in the lead ads form includes age, gender, phone number, income, and questions related to the real estate package that you want customers to answer.

The important thing here is that you need to create lead ads that genuinely attract potential customers. In each different stage of your strategy, you also need to create different lead ads forms to collect information and get customers to convert. Provide customers with important information and give them many options for high-quality real estate contracts for them to consider.

Besides lead ads, you can also use Dynamic Ads for real estate. Facebook dynamic ads real estate will be very effective in cases where you advertise many real estate packages with different locations. You can provide information about each contract in specific categories so that customers feel that these options are diverse.

Use A/B Testing

Use A B Testing

Use A/B Testing

Although Lead Ads are very suitable if you use Facebook Ads for real estate investors. But in some cases, you also need to find other ad formats for diverse advertising. The purpose is to make customers not feel bored and ignore your ads. A/B Testing tools were born to do this.

You can use this tool to compare 2 different ad models, different ad formats, and run the same budget. As a result, this tool will evaluate and make comments to help you know which ad model will be more effective. When using A/B Testing, you will find new ad types that are more suitable to start spending your advertising budget.

Landing page optimization

landing page optimization

Landing page optimization

A landing page is the customer’s destination to create a conversion. You need to set up your ad with a link to the landing page. This is not as simple as you think. When potential customers access your ad, they are also looking for information about other real estate channels. From a personal point of view, you need to create a landing page with all the necessary information for customers, and company contact information so customers can call for consultation .

Don’t rush this step, be careful and invest time looking for landing page ideas. You need to create a beautiful landing page, using a formal style to make customers feel that your company provides reputable services and high-quality real estate packages at preferential prices.

>>> Related article: How To Run Power Washing Facebook Ads Effectively In 2024?

Ideas for running Facebook Ads for real estate investors

When running Facebook Ads for real estate investors, sometimes you will lack ideas to attract audiences. In the next part of the article, I will share with you some new ideas to use Facebook Ads and attract potential customers who need real estate.

Advertisement for the event

Advertisement for the event

This is one of the important parts when running Facebook Ads for real estate investors. Using Facebook Ads to promote your event will help your company reach a large number of new audiences and potential customers. You can create an online or offline event depending on your capabilities.

Offline events are often a conference to answer questions in the real estate industry. You can advertise this event with Facebook Ads extremely effectively. For online events, you can create a livestream on Facebook about FAQs to answer customer questions. Everything needs to be carefully prepared in terms of ideas, advertising media files and advertising budget calculations.

Use Agency Ad Account For Rent Service

Use Agency Ad Account For Rent Service

Use Agency Ad Account For Rent Service

For advertising campaigns with large budgets on Facebook. Specifically, this is Facebook Ads for real estate investors campaign, so you should invest money in using a premium advertising account rental service. Why do you need Facebook Agency Account Rent ? The reason is that with a normal advertising account, you will encounter many problems that make advertising difficult. Potential issues include: interrupted advertising, suspended accounts, limited advertising of certain products and services, and limited daily advertising budget. If you want to running Facebook Ads for real estate investors effectively, you should refer our service.

When using Agency Ad Account For Rent from GDT Agency. You will no longer have those problems. You can freely advertise with an unlimited budget, advertise a variety of products and services, and your reputable account will not be suspended while in use.

Promotionals on special holidays

Promotionals on special holidays

Promotionals on special holidays

Special holidays (such as National Day) will be the days when customers with real estate needs will have time to rest and consult real estate channels. During these days, you need to promote posting content related to promotions. These promotions will attract attention from customers. During these special days, customers have more time to view your advertising content, they also have more time to learn and get advice about real estate promotions.

Use VR as advertising content

Use VR as advertising content

Use VR as advertising content

This is also a new idea that recently real estate channels are using as advertising content. Virtual reality video tours of apartments or real estate projects will give customers a more intuitive view. It especially creates a highlight, making customers feel curious about this advertising content. High experience and convenience will help you find new potential customers.

Summary

To be able to run Facebook Ads for real estate investors effectively, you need to pay attention to many factors. Besides, you also need to read more knowledge and add many new ideas to create new advertising content. If you have questions related to Facebook Ads, please contact GDT Agency team of advertising experts:

GDT Agency Contact Information

Hotline: +84 352 368 898

Email: agencygdt@gmail.com

Facebookhttps://www.facebook.com/gdtagency/

Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.