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Specific Guide To Run Facebook Ads For Recruiting In 2024

If you need to recruit high-quality candidates for your company, using Facebook Ads is extremely accurate. When running Facebook Ads for recruiting, you can manage campaigns extremely effectively with a great set of tools. In this article, I will show you how to effectively run Facebook Ads for recruiting. From the starting steps to choosing the right ad formats and ad objectives.

Facebook Ads for recruiting

      Facebook Ads for recruiting

Initial Steps To Running Facebook Ads For Recruiting

To be able to start running Facebook Ads for recruiting, you need to prepare a few important things. It includes learning about the target audience’s information, building an appropriate strategy with specific steps. Let’s get it started.

Find your target audience

Find your target audience

Find your target audience

To learn about your target audience looking for a job, you can use a few Facebook Ads for recruiting test campaigns. Before you set the target out, pay attention to demographic factors, especially age. The majority of people in need of employment and wishing to have quality jobs are between the ages of 18-24 and 25-34.

Based on the nature of your work, you can use Facebook Ads tools and start targeting. If you want young employees,  fresh graduates, you should only focus on targeting audiences aged 18-24. If they are pivotal jobs in high positions, you should target audiences aged 25-34. Don’t rush this step because it determines important things later.

Build appropriate strategies

Build appropriate strategies

Build appropriate strategies

Building a recruitment ad strategy is a crucial step. If you don’t have a recruitment advertising strategy on Facebook, sometimes you won’t know what you need to do next. The important thing here is that you should take advantage of the information you already have to build a good strategy to approach job hunters. Check out successful recruitment strategies to learn how to create engaging content. You also need to pay attention to the budget allocation for advertising campaigns in a way that is both economical and brings good results.

>>> Read more article: How To Run Facebook Ads For Coaches And Consultants 2024?

Choose Suitable Format Of Facebook Ads For Recruiting

In the next part of this article, I will share some suitable format options for Facebook Ads for recruiting. Ad format determines the display of ads, so you need to carefully research to know the most suitable ad format for you. You also need to take demographic information into consideration to choose the right ad format and content for your audience.

Image Ads for Recruiting

Image Ads for Recruiting

Image Ads for Recruiting

Facebook image ads are quite simple, they include text content and simple images to describe the job as well as recruitment status. But don’t let this simplicity fool you. Image ads are extremely effective for recruitment because they are convenient and easy to create conversions. You only need to provide enough basic information about the job or a link to the job description, excellent candidates will contact the company via message to apply or ask questions.

This ad format is simple and convenient in situations where you need to recruit a large number of new employees. Although the quality of candidates depends on the interview round, if you want to run Facebook Ads for recruitment, you cannot ignore image ads.

Facebook video ads for recruiting

Facebook video ads for recruiting

Facebook video ads for recruiting

Video ads are one of the ad formats that you cannot overlook. It’s 2024, short videos are the new trend since the COVID-19 pandemic. You can choose to display video ads in Facebook Reels or Facebook Stories to attract audiences who need jobs.

For video ads, you need to convey content that makes the audience feel curious about the company. You can also use great benefits or workspace to capture attention. The important thing is to make the audience feel intrigued and curious about this job.

Carousel ads for recruiting

Carousel ads for recruiting

Carousel ads for recruiting

Carousel ads are an upgraded version of image ads with multiple images displayed with scroll buttons. Exhibiting photos and specific information is the huge advantage of this ad. You have plenty of space to create unique, curious content to attract candidates.

Besides, the audience can interact with your ad with the scroll button so they will stay with your ad longer. Job seekers are often curious and want to learn more information about the company to have an advantage during the interview. Therefore, Carousel ads are a highly appropriate advertising format for you to employ.

Run Facebook Ads For Recruiting With The Best Status

To run Facebook Ads for recruitment in the best condition, without interruption while advertising, I recommend that you use the Agency Ad Account For Rent service from GDT Agency. With this account rental service, you can run Facebook Ads for recruiting without encountering problems like using an advertising account that can often cause you to waste time and money.

For Facebook Agency Ad Account Rent, it has groundbreaking features that will help your ads perform at their best. You can freely advertise with an unlimited budget, advertise without interruption, and advertise with a variety of products and services. Choose an account rental service from GDT Agency to not miss out on great features and the latest deals.

Choose Advertising Objective For Recruitment Ads

Advertising goals are important if you want to advertise recruitment on Facebook. It determines how you will reach new audiences and attract quality candidates for the company’s recruitment campaign. The content below part includes a few ideas to help you advertise more effectively. Stay tuned.

Brand Awareness

Brand Awareness 1

Brand Awareness

Brand awareness campaigns focus on making your company known to as wide an audience as possible. Although this brand awareness ad doesn’t directly drive your audience to visit your website or generate conversions, it’s vital if you want to hire high-quality candidates in the interview round.

Content related to company culture, major company awards, and outstanding members will attract the attention of unemployed individuals. People who need quality jobs are also very interested in the company’s prominent activities.

Traffic

Traffic

Traffic

When it comes to traffic-driving ads, you need engaging content to  draw people’s attention to your company’s website. Sharing experiences or entertainment in the office are the valuable content that makes your audience stay longer with your ad. It also pulls focus from new audiences.

Conversion

Conversion

Conversion

Conversion ads is extremely important in Facebook Ads for recruiting campaigns, so you need to be careful if you want to use it. First, you need to build an audience base of potential candidates who regularly follow the company’s activities. This can be done using Brand Awareness Ads and Conversion Ads.

In the next step, you can target people who have interacted with advertising posts or the company’s fanpage. Try to direct them to the application form to provide interview information or message directly on Facebook Messenger so they can hand their CV in and apply.

Summary

I hope that the above  information about Facebook Ads for recruiting will help you optimize your advertising effectively. If you have problems related to Facebook Ads, immediately contact GDT Agency experts to receive timely support.

GDT Agency Contact Information

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Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.