6 Tips To Make Facebook Ads For Solar Companies Effective

Using Facebook Ads for solar companies is an extremely accurate choice in the context that the number of Facebook users is increasing rapidly over time. If you are a manager or owner of solar energy companies, they often provide products to support customers in converting to green energy sources such as:

• Storage battery system
• Solar tiles
• Solar battery,…

Then you definitely cannot miss this article. In this article, I will show you how to reach the right audience and increase sales when running Facebook Ads for solar companies.

What Will You Learn From This Article?

In this article, I will share about 6 tips that determine the success of solar companies’ Facebook ads campaigns. You need to follow the entire article if you want your service to have new conversion orders. I will also share my experiences in using Facebook Ads, these experiences can help you generate stable monthly leads.

Results Of Running Facebook Ads For Solar Companies

In the process of providing agency account rental services to business owners, including solar energy businesses. I have more experience optimizing advertising for this type of product. Mr. Abyss – Marketing Director of Green Source company, headquartered in Caloocan, has used our account rental service from March 2022 until now and he has had direct discussions with me about using Lead Ads, Facebook lead ads appointment scheduling and Conversion Ads for solar energy products.

For a more intuitive view, take a look at the results table he shared with us. Here is the results table while using Facebook ads for solar companies from January to October 2023 below:

During the period from January to October 2023, Abyss used 2 main Ad Formats: Conversion Ads and Lead Ads. Besides that, he also used a few testing campaigns, A/B Testing and Brand Awareness campaigns but it only accounted for about 10% of the number of campaigns he ran.

During the period from the beginning of the year until now, he has spent nearly 33 thousand dollars on Facebook Ads. But the results were extremely good, especially during the period from early March to early June. During this period, his area – Philippines, suffered from many storms and frequent storms. power failure. So during this period he used a conversion campaign and made a lot of purchases of solar tiles and solar batteries.

To get the above results, he asked for our help and we drew valuable experiences based on the specific factors below. From there, I helped him build an accurate advertising strategy, optimize ads, target audiences, and quickly increase sales.

6 Tips To Make Facebook Ads For Solar Companies Effective

Below are the factors that determine the success of a Facebook ads campaign for solar companies. It’s based on my and Abyss’s experience over a year and a half of tracking and optimizing Facebook Ads for solar companies. Read the whole thing to gain more experience when running Facebook Ads for solar products.

Choose products to run ads at the right time

Choosing products to run ads at the right time is extremely important, especially with solar energy products. Because customers will not always need this type of product. They only need this type of product for situations where there is a severe power shortage or

If your budget for advertising is unlimited, you can promote all of your company’s products. However, if your company has limited budget, you should choose products and services with the following factors:

• Solar energy products bring the most profit.
• Solar products are the most used by many people.
• Solar products are less competitive compared to competitors.

Besides, Abyss also shared that choosing the product type and choosing the appropriate Ad format for that product type is also extremely important. And it’s best to choose the right time to deploy conversion ads. Conversion ads are very effective at driving quick purchases, but they only work when the timing is right. As you can see, in July and August, the demand for green energy users in his area was no longer there, so the efficiency was not high.

Target customers Facebook ads for solar companies

To achieve precise targeting, Abyss used low-budget engagement campaigns. As a result, he collected information from audiences on Facebook who needed solar batteries. When targeting customers, you must rely on the following demographic information:

• Geographical location.
• Age, gender.
• Interests, behavior.

In the Facebook ads campaign for solar companies, the audience that Abyss focuses on is men. People with families 55-64 years old or over 65 years old and living in big cities.

If you’re not ready to get started with testing campaigns on Facebook. You can also refer to basic information about Facebook audiences who are interested in “Solar panel”, “Solar energy”, “Solar power” through AdTargeting. I have compiled some information with images below so you can understand clearly:

Advertising budget

Whether the Facebook ads campaign for solar companies is successful or not, balancing the budget details is extremely important. According to my personal experience in this field, the time from afternoon to evening will be the appropriate time to increase advertising budget. In addition, this factor also depends on the size of the audience you are targeting.

Besides, you also need to monitor advertising status regularly to detect abnormalities and handle them promptly. If you don’t monitor regularly, your ads may be suddenly deducted or paused due to running out of budget.

I will give you advice in this section, this advice is similar to what Mr.  Abyss is doing: Using Facebook Agency Ad Account Rent from us. During the process of using the Agency advertising account, Mr. Abyss has been extremely pleased with its great features, including those that help manage and optimize advertising budgets more effectively.

Images/videos of Facebook Ads For Solar Companies

The image will be the first part that customers see when seeing an ad, so it plays a very important role. Therefore, when choosing images to run ads, you should use images that focus on the features and benefits of the product.

If you use videos to run ads, you should choose new and unique videos that customers have never seen. The most important part is the first part of the video, this is the factor that determines whether customers will continue to watch your ad or not.

Retarget your audiences

Many customers will be interested in the solar energy product you advertise but for some reason, they have not yet converted to your ad, maybe the moment they saw the ad, they are not ready to spend money on solar products because their home solar system is still working well.

But keep in mind that in the future, you can absolutely have conversion orders from such customers because you can choose another time with a better proposal for them. Therefore, these are very potential customers that you should not miss. What you need to do here is save their information and choose a more appropriate time to start implementing a retargeting advertising campaign.

CTA Button and Landing Page

If you want your Facebook Ads for solar companies to have high conversion rates, you should use CTAs properly. You can also use Link Description to write additional content that serves as a call to action. Sometimes you can also use promotional vouchers to encourage customers to buy products.

The landing page is where customers will go after finishing your ad. Therefore, you need to make sure the landing page has all the information about the product including product specifications, product materials, product operating time, product price, main product tools, etc. On the landing page, I recommend using a few simple 2D graphics to highlight the purchase proposal and customer information collection form. The goal is to attract customer attention and stimulate product purchasing action.

In Conclusion

In short, Facebook ads for solar companies are the method that helps you increase sales quickly. However, to achieve the highest efficiency, you must rely on the factors I mentioned above. If you need help resolving issues related to your advertising account, please contact us immediately for the fastest support:

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