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Why Is My Facebook Ads Not Spending? How To Fix It Quickly?

Facebook Ads not spending is a problem that can affect your entire advertising campaign. You can rest assured that when you successfully plan and launch your campaign, it will help you bring in new purchases. But things will become complicated if this problem occurs, and things will get worse if you don’t know how to fix it. Please read today’s entire article by me to know why Facebook Ads not spending. Besides, at the end of the article, we will guide you on how to quickly fix this situation.

why is my Facebook Ads not spending how to fix it quickly

Facebook Ads not spending

Why Is My Facebook Ads Not Spending?

Facebook Ads not speding problem can come from many factors. But in the first part of this article, I will analyze the 4 most common key factors so you can understand why your Facebook ads are not spending. These are policy violations, duplicate advertising objects, ad quality, and budget-related issues. Let’s follow along.

Policy violation

Policy violation

Policy violation

Policy viola tions are mistakes that Facebook will never ignore. If your product or service is not on the ad permission list, Facebook will not allow your ad to be distributed, and the ad will certainly not be spent. Facebook has its own rules that you must follow if you want stable advertising. Some products and services that violate policies include food supplements, cosmetics, betting,…

Besides, Facebook will also limit your account or suspend it if you have inappropriate advertising content. Facebook will detect and penalize accounts with dangerous behavior such as: redirecting users too many times, text content with strange characters, containing inappropriate words,… Please pay attention to this point.

Duplicate advertising objects

Duplicate advertising objectsc

Duplicate advertising objectsc

When you have multiple ad groups and campaigns targeting the same ad audience, you’ll experience duplicate ad audiences. In this case, Facebook will prioritize the better-performing ads in the auction and ignore the remaining ads. This causes zero ad spend to appear.

Facebook Ads Help Center has already answered this issue. They say that overlapping ad audiences isn’t a bad thing, but it can cause ads to deliver poorly. And it also leads to the problem of your ads not spending. In my personal opinion, you should consider grouping ads with duplicate audiences to improve ad performance.

Low-quality ad 

Low-quality ad 

Low-quality ad 

Low-quality ads could be the reason your ads aren’t spending. Don’t rush to increase your bid to win an auction. Optimize your ad components before considering other issues. You should always carefully check the advertising content, don’t be in a hurry.

The things that cause your ads to be underestimated by Facebook are related to techniques of hiding information, changing sentences, clickbait, or using sensational and exaggerated words,… If you do a Among these, you may have your ads restricted by Facebook, poor ad delivery, and in some extreme cases, your account will be suspended.

Your ad account is out of money

Your ad account is out of money

Your ad account is out of money

Sometimes you are too focused on implementing advertising campaigns and do not pay attention to the remaining money in your account. So Facebook Ads not spending status can happen at this situation. If you have used up all the funds in your ad account, you will be at a disadvantage and show no ad spend. In this case, it is extremely simple, you just need to deposit money to continue using Facebook Ads.

Although in this case, fixing the problem is extremely simple. However, you must always ensure that the money in your advertising account is at a usable level. If you do not maintain your budget in good shape, it will affect your campaigns. You don’t want your advertising campaign to be interrupted by such basic errors, right?

>>> Related article: Let’s Find Out Facebook Ads Policy 2023 Updated

Maximize Performance, Optimize Advertising Costs – Use Agency Ad Account

Maximize Performance Optimize Advertising Costs Use Agency Ad Account

Maximize Performance, Optimize Advertising Costs – Use Agency Ad Account

If you use Facebook Agency Account Rent from GDT Agency, you can advertise freely with special features. For those who don’t know, Agency Ad Account is a type of premium account that Facebook grants to reputable partners. GDT Agency is one of Facebook’s prestigious partners in the region. We own premium Facebook advertising accounts.

Currently, GDT Agency provides agency account rental services so you can freely advertise unlimited products and services. Advertise with an unlimited budget, no Facebook Ads not spending problems, and freely combine a large number of ad groups. Choosing to rent a Facebook advertising account from GDT Agency will help you have breakthroughs in your online advertising strategy. 

How To Fix Facebook Ads Not Spending Quickly?

To be able to solve this problem quickly. First, you need to check and find out where you are making mistakes. Stay tuned for the next part of this article, I will guide you to fix this error quickly. Besides, there are some tips so you can avoid this situation. You can also refer my previous content about how to add Agency to Facebook Ad account. This guide will help you know the way to take advice from agency’s experts.

Combine ad sets with overlapping audiences

Combine ad sets with overlapping audiences

Combine ad sets with overlapping audiences

For duplicate ad objects, you need to combine the ad group in the campaign. It will make your ads easier to deliver. In addition, it also has some very good effects. You can control and spend your budget accordingly. It also helps you reduce the time and budget needed during the machine learning phase. This is an extremely important technique in Facebook Ads that helps you optimize your ads effectively. It also helps you get easy-to-understand metrics to control your campaign. 

Use a content testing tool

Use a content testing tool

Use a content testing tool

To be able to advertise with peace of mind and ensure that your ads are safe and do not violate Facebook’s policies, you should use a few tools from third parties. These tools help you test your content before starting an advertising campaign. Several tools will help you test and evaluate all ad components. Some tools also help you evaluate ad performance. Although you need to subscribe to a paid plan if you want to use all the features, these tools are well worth checking out.

To advertise comfortably without worrying about Facebook Ads not spending, please follow the last part of this article.

Summary

Facebook Ads not spending is a common situation but will also have a big impact if you do not fix it promptly. Through this article of mine, I hope you will gain valuable experience so you can use Facebook Ads more stably. Any questions about advertising accounts will be answered by GDT Agency experts at the contact below:

GDT Agency Contact Information

Hotline: +84 352 368 898

Email: agencygdt@gmail.com

Facebookhttps://www.facebook.com/gdtagency/

Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.