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Let’s Find Out Facebook Ads Policy 2024 Updated

When using any paid advertising platform, you need to pay attention to its latest terms if you don’t want to waste time and money. In this article, experts from me will share with you about Facebook Ads policy. The content below includes terms that you need to clearly understand if you don’t want to be penalized by Facebook. Let’s go.

find out Facebook Ads policy 1

Facebook Ads policy 2024

Overview Of Facebook Ads Policy 2024 Updated

Overview of Facebook Ads Policy 2024 will provide you with insights into the importance of understanding the terms when using Facebook Ads. Pay close attention if you don’t want to suddenly encounter situations like suspended accounts, interrupted ads, etc. It will also tell you why Facebook Ads offers these terms.

What is Facebook Ads Policy?

What is Facebook Ads Policy

What is Facebook Ads Policy?

Facebook Ads Policy is a set of regulations established by Facebook that you must adhere to when you want to post advertising content on this platform. When you create a new ad and submit it for publication, Facebook checks that it follows the policy criteria. They carry out this censorship process very strictly. Therefore, it is crucial to familiarize yourself with the advertising policies before you plan to run ads on Facebook. This helps you avoid your ads being rejected or even your account is locked.

Why do you need to understand Facebook Ads Policy 2024?

understand facebook ads policy

Why do you need to understand Facebook Ads Policy 2024?

Facebook Ads Policy 2024 is one of the important things you need to understand if you want your ads to perform well. These terms directly impact your advertising campaign. If you do not clearly understand Facebook Ads policy, you may face penalties such as account suspension, ad disruption, disapproval of ads, and more. These penalties depend on the severity, so it is important to exercise caution and ensure compliance with the policies. You also should know guide on how to add Agency to Facebook Ad account, this article will help you know exactly what you can do for take advice from agency’s expert.

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Facebook Advertising Policy 2024 Updated

In the next part of this article, I will summarize and share with you the terms when using Facebook Ads. It has been updated and some of the new terms are also available in the content below.

Using inappropriate words 

Using inappropriate words 

Using inappropriate words 

Using inappropriate words in the text content of your advertisement will cause you many problems. Depending on the severity of your behavior, you will be penalized by Facebook. First, in advertisements that use the name of this platform, you must write the word “Facebook” exactly with a capital “F”. It is the way to show respect to the platform.

In addition, some inappropriate words related to advertising some sensitive products such as: breasts, fat loss, sex, erectile dysfunction,… will also not be licensed by Facebook for advertising. If you intentionally violate it by using some tricks to avoid it, you will also be fined and even have your account locked.

Using celebrity photos or copyrighted images

Using celebrity photos or copyrighted images

Using celebrity photos or copyrighted images

Nowadays, using influencers to represent a product, service or brand has become quite popular. It can create positive impact and attract attention. However, with the latest policy from Facebook, you should be careful because if you use images of famous people such as football players, athletes, actors, famous singers,… to advertise.  you now are on the dangerous list. Currently, Facebook has tightened and managed ads that indiscriminately use celebrity images. If you persist in doing so , you will likely be fined.

Regarding copyright issues, Facebook will not allow ads that use images and content related to famous brands. For example, accounts that are running ads for fashion products, perfumes, clothes, etc. of famous brands will not be approved for advertising.

Offensive content, sensitive images

Offensive content sensitive images

Offensive content, sensitive images

Offensive content and sensitive images will be more strictly censored by Facebook Ads in 2024. If you violate, you will be fined by Facebook depending on the severity of the violation. Your ads will be suspended or your ad account will be suspended. Specifically, here are sensitive content, 18+ images,… Such types of content will not be licensed for advertising on Facebook.

Moreover, content that is offensive to viewers or contains violent content, images related to weapons, guns, etc. will also not be licensed for advertising. This is a provision that each country will have different levels of severity. Some countries that allow the sale of these types of items will not be approved for Facebook Ads.

Strict in reviewing Before-After advertising

Strict in reviewing Before-After advertising

Strict in reviewing Before-After advertising

The use of Before-After advertising has been a popular strategy for visually-driven ad content, especially for products or services that create an attractive appeal to customers .. It brought good effects until recently, when Facebook Ads tightened the use of this type of advertising content.

According to Facebook, this platform determines that these are small defamatory images that offend personal honor. If you do business and use Facebook Ads to advertise cosmetics, be careful in using Before-after images. If you’re advertising a home repairs or car wash service, this won’t have an impact since you’re not using a personal image.

Discrimination, racism

Discrimination racism

Discrimination, racism

Advertising content that contains discriminatory or racist elements will not be licensed by Facebook for advertising. Some advertising campaigns related to real estate, employment, credit that contain elements of age, gender, etc. will be listed as discriminatory. Your ad will not be approved.

On another serious issue, if your advertising contains racist elements, you have made a mistake. Facebook may block your account if you engage in such behavior in advertisements. If you want uninterrupted advertising, pay attention to it.

If you clearly understand and have not violated the latest Facebook Ads terms and still have ads being interrupted, your account being suspended or suspended, it will make you crazy. Please read the final content of this article.

Summary

Advertising experts compile the content from GDT Agency. The content Facebook ads policy 2024 will help you understand the new terms from Facebook Ads so you can advertise smoothly and without interruption. If you encounter problems related to your advertising account and are confused about how to handle them, contact GDT Agency immediately to receive the fastest, most accurate solution:

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Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.