Let’s Find Out Facebook Ads Policy 2024 Updated

When using any paid advertising platform, you need to pay attention to its latest terms if you don’t want to waste time and money due to account banned. In this article, Facebook Ads Specialist will share with you all terms about Facebook Ads policy. The content below includes terms that you need to clearly understand if you don’t want to be penalized by Facebook. So please focus till the end.

What Is Facebook Ads Policy?

Facebook Ads Policy is a set of regulations established by Facebook that you must adhere to when you want to post advertising content on this platform. When you create a new ad and submit it for publication, Facebook checks that it follows the policy criteria. They carry out this censorship process very strictly. Therefore, it is crucial to familiarize yourself with the advertising policies before you plan to run ads on Facebook. This helps you avoid your ads being rejected or even your account is locked.

Facebook’s ad review process is thorough – they don’t just look at your ad copy. They also scrutinize product links, website and landing page content, images, videos, and more.

So, pay close attention to the prohibited and restricted content I’ll share next. It’s crucial to avoid these pitfalls to ensure your ads get approved and reach your target audience.

Why Do You Need Facebook Ads Policy In 2024?

Facebook Ads Policy is one of the important things you need to understand if you want your ads to perform well. These terms directly impact your advertising campaign. If you do not clearly understand Facebook Ads policy, you may face penalties such as account suspension, ad disruption, disapproval of ads, and more.

These penalties depend on the severity, so it is important to exercise caution and ensure compliance with the policies. You also should know guide on how to add Agency to Facebook Ad account, this article will help you know exactly what you can do for take advice from agency’s expert.

>>> Read now: What Is Motivated Seller Facebook Ads? How To Target Them?

Facebook Advertising Policy 2024 Updated

In the next part of this article, I will summarize and share with you the terms when using Facebook Ads. It has been updated and some of the new terms are also available in the content below.

All Prohibited Content On Facebook In 2024

Here’s the list of content that’s strictly off-limits on Facebook. You absolutely cannot advertise these contents or anything related to the following products or services:

• Tobacco and related products: Facebook prohibits the promotion of tobacco and related products to discourage their use, as they are harmful to health.
• Adult products or services: Facebook restricts adult content to maintain a safe and appropriate environment for all users, including minors.
• Unsafe substances: Ads for recreational drugs, illegal substances, and unsafe supplements are banned due to their potential harm to individuals and communities.
• Weapons, ammo, or explosives: Promoting weapons can contribute to violence and pose safety risks, hence the ban.
• Illegal products or services: Facebook prohibits the sale of illegal goods or services to uphold the law and protect users from scams and harm.
• Discriminatory practices: Facebook aims to foster an inclusive community, so ads that discriminate based on race, gender, religion, or other personal attributes are not allowed.
• Adult or sensational content: Explicit or overly suggestive content is restricted to protect users, particularly minors, from harmful or inappropriate material.
• Personal attributes and third-party infringements: Targeting ads based on personal attributes like race or sexual orientation is prohibited. Additionally, using copyrighted material without permission is not allowed.
• Misinformation and nonexistent functionality: False information and misleading ads that promise features that don’t exist are banned to maintain trust and transparency.
• Non-functional landing pages: Ads that lead to pages that don’t work or are difficult to navigate create a negative user experience, hence the restriction.
• Poor grammar and profanity: Ads with excessive profanity or poor grammar can be offensive and unprofessional, so Facebook maintains standards for language.
• Cheating and deceitful practices: Ads that promote scams, fraudulent schemes, or dishonest practices are banned to protect users from financial harm.
• Personal health claims: Exaggerated or unverified health claims can be misleading and potentially dangerous, so Facebook restricts them.
• Multilevel marketing: While not all MLMs are harmful, some can be exploitative or deceptive, leading to financial losses for participants.
• Prohibited financial products and services: Certain financial products and services, like predatory loans, are restricted to protect consumers.
• Spyware or malware: Ads promoting harmful software that can compromise user security are strictly prohibited.
• Vaccine discouragement: Spreading misinformation about vaccines is harmful to public health, so Facebook bans ads that discourage vaccination.
• Payday loans, payslip advances, bail bonds, and penny auctions: These financial products can be predatory and lead to financial hardship, hence the restriction.
• Inflammatory content: Hate speech, calls for violence, and other inflammatory content are banned to maintain a safe and respectful environment.
• Sale of body parts: This is illegal and unethical, and therefore prohibited on Facebook.
• Disruptive content: Ads that are excessively shocking, disturbing, or interfere with the user experience are not allowed.
• Unacceptable business practices: Ads for businesses that engage in scams, fraud, or other harmful practices are banned to protect users.
• Circumventing systems: Attempts to bypass Facebook’s ad review process or other security measures are strictly prohibited.
• Misleading claims: Ads that make false or exaggerated claims about products or services are banned to maintain trust and transparency.
• Before-after images: These can be misleading and create unrealistic expectations, so Facebook restricts their use in ads.

If you try to sneak in content that violates even one of these rules, Facebook will reject your ad without hesitation. And if it’s something especially sensitive, controversial, or you’ve been caught breaking the rules multiple times, Facebook won’t just reject your ad – they’ll shut down your advertising privileges altogether.

Beyond the prohibited products and services we’ve covered, there are a few more guidelines you need to follow. I’ll share those important details in the next section.

All Restricted Content On Facebook Right Now

When it comes to restricted content, trying to advertise these topics on Facebook will likely get your ads banned or rejected. However, it’s not a complete dead end. To run ads for restricted content, you’ll need to get special permission by contacting Facebook’s regional team. Essentially, this restricted content includes:

To be more specific, you can find the most up-to-date policies on the Meta Ads Policy page. But it doesn’t stop there – your ad content also needs to align with Facebook’s Community Standards. I know it might seem like a lot to take in, but these policies are all about creating a safe and positive experience for everyone on Facebook.

What Can I Do If My Ads Are Rejected?

Don’t panic, advertisers! Having an ad rejected is a common experience, and there are several steps you can take to get your campaign back on track:

Understand the reason

Facebook will always provide a reason for the rejection. Carefully review this explanation to pinpoint exactly what policy or guideline your ad violated.

Edit or create a new ad

If the issue is minor, you can often edit your existing ad to comply with the policy. If the problem is more significant or you’re unsure how to fix it, create a new ad that adheres to all guidelines.

Request a review

If you believe your ad was mistakenly rejected or you’ve made the necessary changes, you can request a second review from Facebook. Be sure to explain why you think your ad should be approved.

Seek help

If you’re still struggling, don’t hesitate to reach out to Facebook’s support team for assistance. They can provide clarification on policies and offer guidance on how to fix your ad.

Facebook’s Specialist: When setting up your ad campaign in Meta Ads Manager, resist the urge to hit ‘Publish’ right after finishing your ad copy. Instead, click ‘Save Draft‘ and take a moment to review your ad carefully. Double-check everything against the Meta Ads Guidelines and Policies, as well as Facebook’s Community Standards. Make absolutely sure you’re not violating any rules before submitting your ad to Facebook.

Summary

Advertising experts compile the content from GDT Agency. The content Facebook ads policy 2024 will help you understand the new terms from Facebook Ads so you can advertise smoothly and without interruption. If you encounter problems related to your advertising account and are confused about how to handle them, contact GDT Agency immediately to receive the fastest, most accurate solution:

Share if you find it useful