Facebook Personal Ad Account Restricted? The Ultimate Guide To Fix Your Issue In 2025

Having a Facebook personal ad account restricted is incredibly frustrating. Your ads are paused, your audience is untouchable, and you are not generating any sales. But don’t assume the worst. While a restricted ad account is serious, it is not irreversible. With the right understanding and smart approach, you can remove the restriction and get things back on track. Let’s together discuss the possible causes and solutions to deal with this common issue.

Understanding Facebook’s Advertising Restrictions
Before diving into details, it’s crucial to grasp the big picture: why does Facebook restrict ad accounts?
According to Facebook, they impose restrictions to avoid poor user experiences and support meaningful connections between businesses and consumers.
To do that, they apply a strategy called remove, reduce, and inform. It means removing harmful content that breaches their policies, reducing problematic content even if it doesn’t violate policies, and informing users with additional context of possibly sensitive or misleading content.
Whenever you post organic posts or paid ads on Facebook, the review system (mostly automated) will assess them. Especially, ads often go through stricter scrutiny before they go live.
If unfortunately your ad is rejected, Facebook then may limit your ability to advertise. Restrictions can be applied to different assets, including:
- Facebook Personal ad account
- Business ad account
- Business portfolio (business manager)
- Page
- User account
In this article, we will focus on troubleshooting a Facebook personal ad account restricted issue.
Types Of Facebook’s Advertising Restrictions
Not all restrictions are equal. Depending on the cause, severity of the violation, and account history, Facebook may impose different levels of restrictions, such as:
- Spend and Delivery Restrictions: You are still allowed to advertise but with restricted daily ad spend and delivery.
- Feature Restrictions: You might lose access to certain advertising features, such as sharing access, creating new ad accounts/business portfolios, etc.
- Complete Restrictions: You are completely not allowed to advertise with the ad account.
Some restrictions are temporary and have temporary effects, while some are permanent and need further actions to be taken.
Why Is A Facebook Personal Ad Account Restricted?
There are 3 common causes behind a restricted Facebook personal ad account.
Policy violation
This is the most frequent cause. Facebook takes policy violations very seriously to protect users, maintain trust, improve brand image, and avoid legal issues. If you repeatedly violate their policies with your personal ad account, it will be restricted or even permanently banned from advertising.
Here is a breakdown of policy violations:
- Content Violations: This includes not following Facebook’s Advertising Standards, Community Standards, Commerce Policies, and other policies and terms with your ads or linked landing pages. For example, promoting prohibited products/services like tobacco, weapons, and recreational drugs, is a type of content violation. Discriminatory language, misleading claims, and sexual or violent visuals are also considered violations. However, the full list is much longer and more complicated than that. You should refer to our previous post for a complete understanding of Facebook ads policy.
- Circumventing Enforcement: Using black hat techniques like cloaking to circumvent Facebook’s review system is also counted as a policy violation.
- Network or Association Violations: Violations not directly committed by your personal ad account but by associated accounts and assets can also lead to restrictions.
Some advertisers refer to this type of restriction as 273. It’s not an official term from Facebook, but comes from the URL of their contact form for appealing ad account restrictions for policy violations: https://www.facebook.com/help/contact/2026068680760273 (ending with 273).
Sometimes your content may be compliant with policies but misunderstood by the review systems, as a result, ends in an account restriction.
Unusual activity
Unusual behaviors can signal a compromised/hacked account or fraudulent activity, therefore, they are red flags for Facebook’s algorithms. Facebook often restricts suspicious accounts for investigation.
Suspicious activity may include:
- Sudden Changes in Spending: An abrupt and abnormal increase in ad budgets.
- Unusual Login Patterns: Logins into a Facebook account from a new device/IP address/location.
- Multiple Failed Login Attempts: Entering incorrect passwords multiple times.
This type of restriction is often called 902. Similar to a 273 restriction, this codename comes from the URL of Facebook’s contact form for restricted ad accounts due to unusual activity: https://business.facebook.com/help/contact/273898596750902 (ending with 902).
Inauthentic account
Black hat advertisers can create or buy fake accounts to get more ad accounts, which is against Facebook’s rules. If these accounts are caught, linked personal ad accounts will inevitably be restricted or suspended.
Other Risk Factors Of A Restricted Facebook Personal Ad Account
Some factors can increase the risk of having a Facebook personal ad account restricted.
Account age and history
New accounts are more likely to face restrictions, especially those with repeated violations and suspicious advertising activity.
Negative feedback
While excessive negative feedback doesn’t necessarily mean a restriction, it can lead to re-reviews and increase the risk of rejected ads and restricted ad accounts.
Steps to Recover A Restricted Facebook Personal Ad Account In 2025
If you receive a Facebook personal ad account restricted notification, follow these steps to recover it.
Identify the cause
First of all, identify what makes your personal ad account restricted on Facebook by checking the Account Overview section in Business Support Home. This is the center of information about account issues.
Also, check your email inbox for any notifications from Facebook. You may get more details about the restriction.
After that, review your ad and your personal ad account activity logs to detect any potential violations and suspicious activity.
Take action
After the initial step, you need to take action according to the cause you have identified.
For example, if you detect any violating or problematic ads, immediately edit or delete them. This is very important to make a successful appeal, as you are showing your willingness to learn from mistakes and contribute more high-quality ads.
If there is suspicious activity in your account logs, you should change your password and enable 2-factor authentication to secure it.
It’s also crucial to prepare all necessary evidence such as your ID card or screenshots of ads before you move to the final step.
Appeal the restriction
Finally, you can submit an appeal to Facebook and ask them to remove the restriction on your personal ad account. There are two main approaches to take:
Chat with Facebook Ad Support: Follow this link https://business.facebook.com/business/help/support/get-help and find the Contact Advertising Support option to chat directly with a representative from Facebook. Notice that the access may not be available, depending on your region, account level, and time of contact.
Request a Review from Business Support Home: Go to Business Support Home, select the personal ad account, and follow the recommended steps in the What You Can Do section to request a review.
>>> For detailed steps, refer to our previous article: Facebook Ad Account Restricted: 8 Steps To Reinstate [2025]
You usually receive a response from Facebook after 1-2 business days of appealing. If your appeal is accepted, you can reinstate your personal ad account. If it’s not, I recommend you switch to business ad accounts or rent Facebook agency accounts.
Agency’s Tips To Avoid Future Account Restrictions
Here are some proactive strategies suggested by GDT Agency to minimize the risk of getting a Facebook personal ad account restricted due to the mentioned reasons:
- Stick to Facebook’s Policies: Study Facebook’s advertising policies carefully and stay up-to-date with the latest changes in their policies and guidelines. Check out our Advertising Policy Basics Checklist to ensure all of your future campaigns comply with Facebook’s rules.
- Secure your Account: Verify your account, secure it with 2-factor authentication and login alerts, regularly review account activity logs for any unusual activity, and report to Facebook promptly.
- Be Consistent: Maintain consistent logging and spending patterns to avoid triggering red flags for unusual activity. =
- Have a Good Warm-up Process: If you are using a new account, you should run ads as a normal person, which means starting small with care. Try to create 100% compliant and high-quality campaigns to gradually build a positive advertising history for your ad account.
- Focus on User Experience: Try your best to deliver a positive user experience with high-quality, appealing, and relevant ads. Leverage Facebook’s resources like Meta Creative Center to optimize your ad creatives.
Facebook Personal Ad Account Restricted: Additional Recommendations
Beyond these prevention tips, I would like to recommend that you should:
Use business/agency ad accounts
If you are really serious about advertising on Facebook, consider switching to business or agency ad accounts to run ads. This move helps you separate your business’s advertising activity from your personal ad account and unlocks advanced features of Facebook ads.
Also, you can deactivate/delete your personal ad account if you are not using it in the future.
>>> Related: Delete A Personal Ad Account On Facebook In 2025: Full Instructions + Video
Get professional help
If you find it difficult to navigate Facebook’s policies, outsourcing a Facebook marketing expert or agency can be a good choice. You should find a reputable unit to partner with. They can provide support, policy compliance checks, or even help you manage your ad accounts and campaigns.
Tip: Become a premium partner of GDT Agency to receive many perks including free compliance checks, expert guidance, and exclusive advertising strategies.
A Final Word
This is our ultimate guide on troubleshooting a Facebook personal ad account restricted issue. By following our recovery steps and prevention tips, you can minimize the damages caused by a restriction. Consider our additional recommendations to secure your campaigns and leverage the power of Facebook advertising to maximize your ad results.
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