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What Is Google Ads Audience Lists? How To Use It Effective?

In this article titled “What Is Google Ads Audience Lists? How To Use It Effectively?”, I will focus on analyzing Audience Lists in Google Ads. Everything related to Audience Lists including definition, types, some prominent advantages, and usage experiences will be covered in this article. If you are interested in understanding various techniques in Google Ads, make sure to read the entire article.

google ads audience lists

Google Ads Audience Lists

What Is Google Ads Audience Lists?

Google Ads Audience Lists, also known as Google Ads Audience, User Lists, or Data Segments, are collections of users who share common characteristics or specific behaviors. You can use audience lists to target your advertising to those who are most likely to be interested in your products or services.

Image below show the guide on how to create new Google Audience Lists: 

Create Google Ads Audience Lists

Create Google Ads Audience Lists

Types Of Google Ads Audience Lists

In the second part of this article, I will focus on analyzing the main types of Google Ads Audience Lists. This includes audience lists created by you, audience lists suggested by Google, and a combination of both types.

Lists created by you

You can create audience lists based on your own data, such as email lists of customers or people who have visited your website. While it may sound similar to retargeting, in reality, you can create audience lists tailored specifically to your own needs based on insights gathered through customer research tools like AdTargeting.

Lists created by you

Lists created by you

Lists created by Google

Google provides various audience lists based on interests, behaviors, and demographics. Additionally, you can provide Google with conversion keywords for it to automatically suggest and create complete Google Ads Audience Lists for you.

Lists created by Google

Lists created by Google

Combining both types of lists

If you have a large budget and aspire to reach as many audiences as possible, combining both types of Google Ads Audience Lists will create Combined Audience Google Ads. I discussed this in a previous article, where you can refer to understand the process. I also included specific instructional images to guide you on how to combine two or more types of audiences on Google Ads.

>>> Read now: What Are Affinity Audiences Google Ads? How To Target Them?

Advantages Of Using Google Ads Audience Lists

Next, I want to analyze the most prominent advantages of Google Ads Audience Lists for you. If you need further important knowledge about Audience Lists, please continue to follow along.

More precise targeting

Targeting your ads to those who are most likely to be interested will help increase conversion rates and reduce advertising costs. This is extremely useful if you want to save costs and focus only on audiences with high conversion rates.

More precise targeting

More precise targeting

Reach new audiences

You can use audience lists to reach people you may not be able to access through other targeting options.

Reach new audiences

Reach new audiences

Building an Audience List also requires you to spend time researching customer behavior, interests, and purchase intent. However, the more you focus on it, the more effective your advertising will be.

Increasing campaign efficiency

More precise targeting will help improve the performance of your Google Ads campaigns. If you overlook building Audience Lists, you may run Google Ads campaigns that consume a lot of budget without generating profits.

Increasing campaign efficiency

Increasing campaign efficiency

To use Audience Lists effectively, achieve high performance, and increase ROI, I recommend using Google Agency Account For Rent. Currently, this type of account acts as a breath of fresh air, helping advertisers rise above and outperform their competitive rivals.

Why is this account different? Simply because it has received priority from Google for premium partners. Currently, GDT Agency is a premium partner of Google, so using a rented account from us means you are receiving priority treatment as well as access to the latest features from Google. Contact GDT Agency now to use an account at the best rental price.

Summary

In summary, I want you to understand that creating and using Google Ads Audience Lists requires time and effort to understand important information from your audience. You need to understand your customers better than anyone else to create suitable ads in the future. If you have any questions directly related to Google Ads Audience or Google Ads Account, you can contact GDT Agency for timely assistance.

GDT Agency Contact Information

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Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.