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Google Ads Audience Size: Knowledge That You Cannot Miss

As for Google Ads Audience Size, this is one of the first basic concepts that you need to understand before starting to build or create Audience Lists for Google Ads. You can read this entire article to understand all the latest knowledge about Audience Size. I have compiled and provided the most accurate and up-to-date information myself. Stay tuned.

google ads audience size

Google Ads Audience Size

First Things About Google Ads Audience Size

Audience Size Google Ads is the number of potential users your Google ads can show. In my opinion, this is an extremely important factor to determine the effectiveness of your advertising campaign and help you make appropriate targeting decisions. And of course, it also has a few criteria to determine and will be affected by certain criteria, you can continue to follow the content below to know.

Criteria That Affect Google Ads Audience Size

In the next content, I will focus on analyzing some things that directly affect Google Ads Audience Size. It includes:

Select targeting

When you select specific targeting options, like interests, behavior or Audience demographics. The more specific these criteria are, the smaller Google Ads Audience Size will be.

Select targeting

Select targeting

Level of competition

Talking about the level of competition, you can easily see that the more advertisers targeting the same audience, the smaller the Audience Size will be. And vice versa, if the advertising keyword has low difficulty, the competition costs such as bidding or CPC, low CPM, Audience Size will be larger.

Level of competition

Level of competition

Advertising budget

Your higher budget can help you reach more people, and of course that leads to a larger Audience Size. For expansion campaigns, or simply scaling Google Ads, the Audience Size will be very large and I warn that you may lose a lot of advertising budget if you keep the Audience Size like that without collecting revenue. narrow by other criteria.

Advertising budget

Advertising budget

At first glance, it seems very difficult, but if you know about Agency Account, everything seems simpler. When using Google Agency Account For Rent, you have the ability to manage advertising with large budgets. Besides, priority from Google and exclusive features will definitely help you a lot to optimize your ads properly.

Specific Information About Google Ads Minimum Audience Size

One of the questions I see quite a lot and is also asked quite a lot is related to Google Ads Minimum Audience Size. Basically, for Google Ads, Minimum Audience Size depends on GDN (Google’s advertising display network):

  • Google Display Network (GDN): 100 active users in the last 30 days.
  • Google Search Network: 1,000 active users in the last 30 days.
  • YouTube: 1,000 active users in the last 30 days.
  • Discovery Ads: 1,000 active users in the last 30 days.

This means that for your ad to show effectively on a particular display network, your target audience list must have at least a minimum number of active users during the time frame in question.

Google Ads Minimum Audience Size

Google Ads Minimum Audience Size

Note: These are estimates and your actual audience size may vary depending on the other factors I mentioned above.

>>> Related article: Understand Audience Signals Google Ads For PMax Campaign

Tips For Google Ads Audience Size

In this section, I want you to focus on ensuring a minimum target audience size. If you do not satisfy the requirements as I shared above, Google will actually not let your advertising campaign go live. So please try to follow along.

Start with broader targeting options

Start by targeting a broader Google Ads Audience, then gradually refine as you see campaign effectiveness. This is also the most popular method for advertisers using Google Ads today.

Start with broader targeting options

Start with broader targeting options

Targeting broadly and then gradually narrowing your target audience helps you not miss out on potential audiences.

Use Audience Insights

This Google Ads tool helps you estimate audience size for different targeting options. When using this tool, you also need to pay attention to the important information that I shared at the beginning of the article to avoid mistakenly targeting unrelated audiences.

Use Audience Insights

Use Audience Insights

Combine audience lists

If you have multiple, smaller audience lists, try combining them to increase your overall audience size. To combine audience lists, you can refer to my previous article in the Google Ads Blog. I have shared it very carefully in there.

Combine audience lists

Combine audience lists

Summary

To summarize, understanding Google Ads Audience Size will really help you a lot in synthesizing suitable Audience Lists and then building appropriate Google ads for them. Obviously, the effort to optimize ads on Google requires you to take the time to both read new knowledge and diligently monitor and optimize Google Ads. If you need help from online advertising experts with many years of experience, contact GDT Agency immediately.

GDT Agency Contact Information

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Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.