Contact
x
BLOG

How To Run Google Ads For Amazon Products Effective 2024?

In this article, I will guide you through specific steps to effectively run Google Ads for Amazon Products in 2024. In reality, running Google Ads isn’t overly difficult. However, achieving effective advertising on this platform requires combining knowledge from various sources and engaging in practical experience, meaning you need to use that knowledge frequently and continuously optimize your ads. Pay close attention and read the entire article to understand thoroughly.

Google Ads for Amazon Products

Google Ads for Amazon Products

Initial Steps For Running Google Ads For Amazon Products

In the first part of the article, it’s specifically tailored for those who want to run Google Ads for Amazon products but don’t know where to start. Without further ado, let’s dive right into the first part, which is creating a Google account.

Creating a Google Ads Account

When creating a Google account, it’s truly straightforward, but you also need to consider your options. You can create a personal Google account and use a personal Google Ads account to begin.

The second option is creating an MCC (My Client Center) account, which is a Google Ads account for managers. This means you can manage multiple individual Google Ads accounts. Of course, it will be significantly different and related to features like managing batch accounts, setting budgets, bulk ad payments, etc.

Creating a Google Ads account

Creating a Google Ads account

If you only want to advertise your products on Amazon on a small scale, say around 10-20 products, then creating a personal account of Google Ads for Amazon is sufficient. However, if you have a large number of products, meaning you also need multiple Google Ads accounts to manage products separately, then you need to create an MCC.

To start the process of creating a Google advertising account, you need to access: https://ads.google.com/home. From there, you just need to follow the basic instructions required by the platform.

Market research

Market research

Market research

The process of thoroughly understanding the market is akin to how you would research product information before deciding to make a purchase. In this section, I want to focus on the following:

  • Competitor Analysis: Analyze the advertising strategies of competitors selling similar products on Amazon. Understand their ad copy, targeting options, and messaging to identify opportunities and gaps in the market.
  • Audience Segmentation: Segment your target audience based on demographics, interests, and online behavior. Use audience insights and data from Google Analytics to create highly targeted ad campaigns that resonate with specific customer segments.
  • Product Positioning: Understand the unique value proposition of your Amazon products and how they differentiate from competitors. Highlight these key selling points in your ad messaging to attract potential customers and drive conversions.
  • Market Trends and Insights: Stay informed about market trends, industry developments, and consumer preferences in your product category. Monitor changes in demand, pricing, and consumer behavior to adapt your advertising strategy accordingly.

Customer research

Customer research

Customer research

When starting to understand your audience, customers, it’s important to grasp all the essential information that can be used to build future content. If you’re wondering how to obtain this crucial information, here’s the answer:

  • Low-cost test campaigns: Running Google Ads campaigns with low costs ranging from $5-$10 allows you to uncover important customer insights while selecting potential products suitable for the advertising category and campaign goals.
  • Third-party tools: These tools are designed to help you understand customer information using their unique algorithms. A tool I often mention is AdTargeting. It’s completely free for you to use.
  • Explore on Amazon: This platform provides a large number of users who have used products and posted images, video reviews of the products. They are also potential customers that you need to pay attention to.

How To Run Google Ads For Amazon Products Effective?

In the next part of this article, I will analyze some key aspects that you need to understand to effectively run Google Ads for Amazon Products. It’s quite simple, the more you understand this platform, the more effective running Google Ads for Amazon products becomes. Actually, that was just a joke from me! In general, advertising for products on Amazon requires more than that, it includes:

Choosing the appropriate Ad Type

Currently, Google Ads offers advertisers a variety of ad types, including: Search Ads, Display Ads, Video Ads, Shopping Ads, App Ads, Discovery Ads, Local Ads, Smart Campaigns Ads. Choosing which type of ad to focus on requires time for research. But in my opinion, you should focus mainly on 3 types of ads: Video Ads, Search Ads, Display Ads. They are truly suitable for Amazon Products at the moment.

Choosing the appropriate Ad Type

Choosing the appropriate Ad Type

The reasons for choosing and focusing on these 3 types of ads have been shared in the article “Why You Must Use Google Ads For Amazon Listings In 2024?“. You can read that article carefully to gain more important knowledge about Google Ads for Amazon Listings.

Choosing suitable Ad Objective

Similar to Ad types, Google Ads provides you with a variety of ad objectives to choose from. Each ad objective will help you achieve different specific goals when you initiate and run ads. In this section, I want you to focus on 3 ad objectives as follows:

  • Sales Revenue: Boost sales revenue from your ads. This is one of the most suitable ad objectives for Amazon Products. It’s simple yet highly effective, with a high conversion rate.
  • Lead Generation: Gather potential customers and contact information from leads. This ad objective shows particular effectiveness as it can collect crucial information for you to advise and close deals with customers.
  • Website Traffic: Increase traffic to your website or specific landing pages. If you’re using a website to aggregate products on Amazon, this is definitely the top choice for you to use.

Choosing suitable Ad Objective

Choosing suitable Ad Objective

For running Google Ads for Amazon, it’s important that you understand ad types and ad objectives thoroughly. They directly determine the success of an advertising campaign on Google.

Choosing convertible Keyword Sets

Selecting and refining convertible keyword sets is crucial for every Google Ads campaign, not just for Amazon products. As I shared in the previous article, searching for and selecting keywords related to purchasing intent from customers is crucial.

Pay attention to this part: Keywords with low difficulty, high volume, and purchase intent always have an advantage over generic keywords that do not indicate purchasing intent.

Developing an Ads Budget Strategy

Creating a budget strategy is extremely important when you need to know how to spend wisely on various ads on Google. You need to have a reasonable spending plan, trying to optimize the budget based on the effectiveness of the campaign.

One of the best methods is to use the Google Agency Account Rent from GDT Agency. With this type of account, you will save a lot of advertising costs and manage the advertising budget much more effectively than with a regular Google Ads account.

Diligently monitor and optimize Ad Performance

If you diligently monitor the performance of your ads, you will know when your ads encounter issues. And then, you can take timely action to optimize ad performance. Sometimes you may feel that this consumes your time, but don’t worry because this is a task that every advertiser is performing. It is a mandatory task and requires you to dedicate time to do it seriously.

Diligently monitor and optimize ad performance

Diligently monitor and optimize ad performance

Sometimes ads may not run correctly with the customer file and fail to show conversions. For ineffective ads, you need to reduce the budget or turn them off. For high-performing ads, you can increase the budget or even scale them up to generate significant profits.

Notes When Running Google Ads For Amazon Products

Next, and almost the concluding part of this article. I’ll share some experiences and a few handy tips that can help you answer the question “How to run Google Ads for Amazon Products effectively?”

Some effective tools for you

Some effective tools for you

Some effective tools for you

Measuring, checking competitor insights, and evaluating keyword performance are crucial in the guide on how to run Google Ads for Amazon products. In this section, I’ll show you some of the most effective Google Ads tools that I’m using:

  • Google Analytics: Google Analytics is a powerful tool for tracking website traffic, user behavior, and conversions resulting from Google Ads campaigns. It provides detailed information on key metrics such as traffic sources, bounce rate, conversion rate, and ROI. Google Analytics is free to use.
  • Google Ads Conversion Tracking: Google Ads Conversion Tracking allows you to track the actions users take after clicking on your ads, such as making purchases, submitting forms, or downloading apps. It helps you measure the effectiveness of your campaigns and optimize your advertising strategy. The Google Ads Conversion Tracking feature is included in your Google Ads account at no additional cost.
  • Third-party Analytics Tools: There are several third-party analytics tools that offer advanced features for measuring Google Ads performance, such as SEMrush, Ahrefs, and Moz. These tools provide additional insights into keyword performance, competitor analysis, and campaign optimization. Prices for third-party analytics tools vary depending on features and subscription packages.

Using Google Agency Account

For those who are not familiar with this concept, a Google Agency Account For Rent is the key for businesses/organizations/companies looking to enhance and expand the scale of their business as well as their paid advertising efforts on Google.

If you’re using an MCC or a Google Ads Account in the conventional way, then you’re likely to encounter limitations, sometimes even facing long-term bans from Google, hindering your advertising efforts. At times, it can lead to financial losses, which nobody finds pleasant to deal with.

Google Shopping vs Amazon Product Ads: Which one is better?

This is one of the questions that garners a lot of attention from those working in Google Ads and Amazon Ads. In my opinion, the choice of which platform to advertise on depends on various criteria. Here, I’ll analyze these two platforms for you to follow along:

 

Criteria Google Shopping Ads Amazon Product Ads
Platform Google Shopping Ads appear on Google’s search results and other Google properties, such as the Shopping tab. Amazon Product Ads appear on Amazon’s website and search results, allowing advertisers to promote their products directly on the Amazon platform.
Audience Reach Reach users who are actively searching for products on Google, capturing a wide audience of potential customers. Reach users who are already browsing or shopping on Amazon, targeting a highly relevant audience with strong purchase intent.
Ad Format Display product images, prices, and details directly in the search results, making it easy for users to compare products at a glance. Display product images, prices, and descriptions within Amazon’s search results and product listings, providing users with relevant product information.
Cost and Bidding Use a pay-per-click (PPC) model where advertisers bid on relevant keywords and pay when users click on their ads. Bidding strategies include manual CPC, enhanced CPC, and target ROAS. Also use a PPC model where advertisers bid on relevant keywords, and they pay when users click on their ads. Bidding strategies may vary based on Amazon’s bidding system and algorithms.
Tracking and Analytics Provide robust tracking and analytics through Google Analytics and Google Ads, allowing advertisers to measure campaign performance, track conversions, and optimize their campaigns. Provide tracking and analytics within the Amazon Advertising platform, allowing advertisers to monitor campaign performance, track sales, and adjust their strategies accordingly.
Product Visibility Showcase products to users who may not have visited your website before, expanding your brand visibility and attracting new customers. Reach users who are already engaged in the shopping process on Amazon, potentially leading to higher conversion rates and sales.

You need to combine Google Ads with other ads platforms

Combining Google Ads with other advertising platforms can create unexpected effects. Importantly, in an overall marketing picture, should you not invest 100% of your budget into a single platform?

Combine Google Ads with other ads platforms

Combine Google Ads with other ads platforms

I advise you to spend more time exploring other PPC platforms like Facebook or TikTok. These two platforms offer comprehensive toolsets and have a large user base worldwide. By combining multiple advertising platforms, you have access to diverse audiences, providing you with more choices and opportunities to amplify and generate significant profits.

Wrap Up

In this article, I’ve addressed specific steps in the guide on how to run Google Ads for Amazon products. I sincerely hope that you can carefully read through to optimize Google Ads to suit Amazon Products for the best campaign performance. If you have serious issues related to advertising accounts or are interested in an Agency Ad Account, please contact GDT Agency for timely and accurate support. I’ll leave the contact information below for your convenience:

GDT Agency Contact Information

Hotline: +84 352 368 898

Email: agencygdt@gmail.com

Facebookhttps://www.facebook.com/gdtagency/

Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.