Complete Guide For Running Google Ads For Amazon In 2024

Do you want to run Google Ads for Amazon to attract a huge number of customers and increase revenue dramatically? So this article is definitely for you. With so many targeting advantages along with the enormous influence of Google Display Network (GDN), the ability to expand your online business through paid advertising on Google is extremely large. Don’t miss this article if you really want to understand how to run Google Ads Amazon effectively. So try to read to the end.

Initial Steps For Running Google Ads For Amazon 

These slow starts are important in the overall strategy of running Google Ads for Amazon. If you miss it, sometimes you won’t know clearly how to continue. So try to follow this important content first.

Customer research

First of all, I’ll make it clear here that understanding customers on Amazon to build relevant ads is extremely different from understanding Audience for Google Ads. Basically, you also need to learn about demographics, behaviors, interests. But here there will be some differences:

• Intended use of the product: Shoppers on Amazon are extremely interested in the features and effects of the product. Therefore, you also need to clearly understand the intended uses and customer needs of this platform.
• Search behavior: You need to know clearly about keywords directly related to your products on Amazon. Besides, using Google Keyword Planner will also help you know clearly about some keywords with purchasing intent (keyword phrases containing the words get, buy, sale, etc.). It can also estimate search volume and competition for target keywords.
• Customer data: Amazon provides a lot of valuable data related to customer shopping behavior, such as search history, products viewed, etc. You can take advantage of this for research. You can also use Google’s available tools to learn about them.

In short, using both sets of tools from two platforms, Amazon and Google, can be useful here. In my opinion, you should carefully go through both platforms and synthesize them to get a closer look.

Market research

In this section, I want you to start learning and using Amazon Seller Central to access data about sales, product page views, conversion rates, and more. These indicators will help you clearly understand the current market and the potential of the product you are planning to sell.

Besides, you can also use Amazon analysis tools such as Amazon Market Research and Amazon Keyword Tool. Google analytics tools like Google Analytics can also be effective and help you with market research.

Competitor research

Here, I want you to pay attention to two main things:

• Analyze your competitors’ product pages: You need to consider factors such as images, descriptions, titles, prices, and reviews of your competitors’ products. Then you need to identify the strengths and weaknesses of your competitors’ products compared to yours.
• Analyze advertising strategies: You need to review your competitors’ PPC (Pay-Per-Click) advertising campaigns on Amazon. Here, I suggest that you can use tools like SpyFu and SEMrush to track the keywords your competitors are targeting.

Create Google Ads Account

To be able to create an account and start running Google Ads, you need to visit: https://ads.google.com/. You are then required to provide Google with all of your Google Ads account information (including payment methods). Here, you need to consider between 2 types of accounts:

Personal account

This is a Google Ad Account for individuals or small organizations that want to manage one or a few advertising campaigns.

• Easy to set up and use.
• Simple and intuitive interface.
• There are no advanced management features.

MCC (My Client Center) account

This is the type of account I would recommend for those who want to run Google Ads for Amazon Products. This type of account is for advertisers, agencies or large businesses that want to manage many advertising campaigns for many different customers. And of course when it comes to advertising products on Amazon, you have to manage a lot of ads for a lot of different products. This account type offers advanced management features such as:

• Access hierarchy.
• Synthesis report.
• Centralized payment.
• Manage multiple Google Ads accounts.
• The interface is more complex than a personal account.

Start first campaign

There is one thing I want you to understand here, you cannot directly run Google Ads for Amazon Listings. Google Ads prohibits advertising for direct sales websites or e-commerce platforms, including Amazon.

However, you can use Google Ads to advertise your own website where you can showcase your Amazon products. Or more basic, you can create a simple Landing Page to summarize all of your Amazon product links and images.

To be able to start a new campaign, you need access to your Google advertising account. Next, you can click on the plus sign with the word “Create” to create a new campaign.

Through this content, you can get started using Google Ads for Amazon. I also actually shared a lot of specifics regarding the most important components of an effective campaign and how to effectively advertise on Google for products on Amazon. If you have questions related to Google Ad Account, you can contact GDT Agency directly. We will respond to you with subsequent articles in the Google Ads Blog.

Important Guide For Running Google Ads For Amazon 

The next section includes specific instructions so you can understand the important components of Google Ads for Amazon. I don’t want to waste your time, so let’s continue.

Choose the suitable Ad Objective

About Ad Objective, I want you to really clearly define your goals from the beginning to determine and choose the right Objective for your advertising. Determining your Objective will shape how you advertise and the results you want to get. Google Ads currently offers 7 Objectives for you to choose from. But when advertising for Amazon, you should only choose the most suitable objectives. Includes 3 main types:

• Traffic: Increase traffic to your website or your Amazon product page. For “Traffic”, you can target by keywords, interests, or even people who are most likely to buy your product (behavior).
• Conversion Leads: Increase conversion rates, such as purchases or email signups. You can target people searching for keywords related to your products with high conversion potential. For “Leads” you can also target people who have visited your website or your Amazon product page.
• Brand Awareness and consideration: Increase awareness of your brand and products. Basically, for this Ad Objective, you can target people who are likely to buy your product. It also has specific custom targeting capabilities available.

In fact, choosing different Objectives for Amazon Product will also help your ads become diverse and increase the chances of appearing “Winning Ads”. It is important that you continue to understand the other components right below.

Choose the appropriate Ad Format

Ad format is always important in every advertising campaign. Although Google Ads is providing many types of ads for advertisers to freely choose from. However, choosing Ad Format for Amazon is something that needs to be carefully considered.

Based on experience working with e-commerce businesses from the United States. They are focusing on search campaigns, video ads and Display Ads. The main reason is:

• Search campaigns: Search campaigns always stand out from other types of advertising and generate a lot of conversions. It will also really make your Amazon Google Shopping Ads stand out and be more visible when customers search for keywords related to your products.
• Video ads: The number of Youtube users is still increasing over time. More specifically, running ads on Youtube Shorts is showing effectiveness with low-cost products. Short videos that describe features, or are simply entertaining, sometimes have a good effect and create a lot of conversions.
• Display ads: Using Google Display Network (GDN) to display ads, the power of this ad format is to use Google’s ad distribution network to create a wide spread. There’s nothing better than having your Amazon products appear everywhere on Google’s display network.

Conversion keyword set

Conversion keywords play a very important role when you need to advertise to customers. Conversion keywords include purchase intent, words like “buy”, “sell”, “get”, “sale”, etc. You will need to pay attention and carefully research the bid price as well as the level of competition. You need to come up with a good strategy on managing converting keywords here.

Ideally, you still need to clearly understand how to use Google Keyword Planner to use it fluently.

Ad content

Advertising content is what I want you to pay attention to when running Google Ads for Amazon. Actually, creating advertising content is not difficult. But how to create valuable content for customers and drive purchasing behavior is something that will give you a headache.

You need to really research and understand some of the customer behavior and information here. Then comes the step of building appropriate ads.

For advertising in general, getting the customer’s attention is what you need to focus on. If you run Video ads, you can create the first few seconds to surprise your audience. Or if you run Image ads, you can also use some eye-catching images featuring girls or famous people.

Next, you need to pay attention to more important things. What are the outstanding features that customers are looking for? Does your product solve a customer’s need? Try to understand customers to create content, not show customers what you have.

Combine with Amazon Ads on Google

You should pay attention to this part. This is extremely understandable, few business owners really focus on only one platform.

Integrating with many different types of paid advertising platforms has many advantages. Especially when Amazon Ads is also a paid advertising platform that can make a difference.

If you really want to learn about more in-depth things from Google Ads to Amazon Ads, you can refer to my previous article Google Ads Vs Amazon Ads. I analyzed and compared these two paid advertising platforms very specifically in that article.

Notes When Running Google Ads For Amazon

The final section includes additional notes to help you optimize Amazon Ads Google most effectively. Let’s follow along.

Can using Premium Account Rental service

As I shared in previous articles, using Google Agency Account Rent from GDT Agency brings many great things to online business. Not only will it optimize the price, but the quality of your advertising will also improve. The special things I’m mentioning about this premium account include:

• Global targeting capabilities: Target specifically in multiple territories worldwide.
• Special priority from Google: This platform recognizes Agency Account users as official partners. Prioritize advertising metrics, campaign review time, and account stability.
• No more suspensions: With priority from Google, your account will not be subject to bans or suspensions from Google.
• Unlimited: You can advertise unlimited budgets and related features.
• Abandon “Google Storm”: Google’s huge scans will cause many effects (mostly negative) for today’s advertisers. Using Google Agency Account, you can fight it and overcome it easily.

And there are many other wonderful things waiting for you to discover. I want to note that when using this account, effectiveness depends on how much you spend on advertising. The more you spend, the higher your revenue will be. 

While using an agency account to run Google Ads for Amazon, you will also receive support from paid advertising experts and e-commerce experts. So don’t miss this great opportunity.

Optimize quality reviews on Amazon

Why are reviews on Amazon important? Simply because Google’s algorithm appreciates quality products with good customer reviews. Google will recommend products with many high-quality reviews on the first page.

To be able to improve reviews on Amazon, you need to be serious and truly professional in customer care. Try to quickly and accurately answer their questions and concerns.

Besides that, you can also encourage customers to review products and send them promotional vouchers. For bad reviews, you may consider contacting the customer directly to handle them.

Right here, I would like to suggest you a very useful tool to collect and manage product reviews from customers. That’s FeedbackFive. This is the tool that my partners running product Amazon Google Ads are using to manage customer reviews. It also provides other useful features for you to use.

Don’t forget to monitor, measure, and optimize

Tracking, measuring and optimizing your ads after setting them up is extremely important and should not be overlooked. Basically, you can use available tools on both Google and Amazon to do that. But I want you to focus more on the tools on Google Ads.

The toolkit on Google is really useful, they can help you track ads status very well (of course you have to be diligent). Next, measurement requires you to clearly understand how to use Google Analytics. You can also use Amazon Attribution Google Ads for tracking your sale metrics.

However, during the process of running Google Ads, abnormalities will appear, which can be good news or bad news. But stay calm because we need to re-optimize ads every time we can.

In the process of tracking and measuring ads, you will certainly encounter ads whose prices spike, or ads that perform so well that you lose all your money. No matter what it is, you need to detect it early to provide timely treatment.

For ads that perform well, you should consider spending more money on them. With the goal of getting as many conversions as possible. On the contrary, if a bad situation occurs, you can consider reducing your budget or turning off the ad.

Summary

Through this content, you can get started using Google Ads for Amazon. I also actually shared a lot of specifics regarding the most important components of an effective campaign and how to effectively advertise on Google for products on Amazon. If you have questions related to Google Ad Account, you can contact GDT Agency directly. We will respond to you with subsequent articles in the Google Ads Blog.

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