How To Target Homeowners On Facebook Ads 2024?

Nowadays, Facebook has become one of the most outstanding platforms in connecting businesses with their target audience. If you are working in real estate, home improvement, or other industries, reaching homeowners through Facebook ads is the key point to help your business succeed. In this article, I will provide you with strategies on how to target homeowners on Facebook ads with well-developed advertising campaigns. 

How to target homeowners on Facebook Ads 2023

    How to target homeowners on Facebook Ads? 

How To Target Homeowners On Facebook Ads?

The key point for a successful advertising campaign is targeting the right audience, at the right time, and in the right location. To target homeowners effectively on Facebook, you should carefully follow the instructions I give below.

Understand your target audience 

It’s crucial to define your target audience. In this section, there are many factors that you should consider to maximize your ads effectiveness: age, location, income, homeownership status, interests related to homeownership. Inspecting these aspects carefully and utilizing Facebook’ detailed targeting will help you narrow down your targeting audience, the leading factor in reaching business goals. 




Choosing the right demographics option will lead you directly to achieving business goals. Detailed Targeting > Demographics > Home > Home Ownership will lead to three options: first-time homebuyers, homeowners, and renters. In this step, you should choose the audience which matches the service you are providing. For example, if you have moderate condos in a hip urban area, you should target ‘’first-time home buyers’. Another example, if you have some accommodations for long-term rent, click the ‘renters’ option. 

Choosing the right demographics option

Choosing the right demographics option


Choosing interest options that match the service you provide will decide whether your ads campaigns are running correctly or not. Choose among home improvement, real estate, interior design, DIY projects, or specific home-related publications to ensure that your ads are shown to potential customers who are interested in homeownership and related topics. 




Location targeting is one of the most important factors to consider when reaching homeowners in particular areas, especially when you are providing real estate service. Narrow down your audience by choosing cities, and neighborhoods, especially through zip codes that typically move to where you’re selling. This helps ensure that your ads reach the right individuals. 


To ultimate your advertising campaigns, tightening age should be a remarkable aspect. For instance, if you want to reach out to individuals who are considering homeownership or have the financial means to buy a house, the common age range you should choose is typically between 25 to 54 years old.  It’s no use in showing your ads to undergraduate students who can not afford luxury apartments. 




Choosing the suitable income segment of audiences is as important as age. Click Detailed Targeting > Demographics > Financial > Income. When setting the appropriate income range, you can target the right individuals who can afford your properties you are selling. 


By clicking through Detailed Targeting > Behaviors > Residential profiles, you can find the option for individuals who are ‘likely to move’ or ‘recently moved’. This helps you reach homeowners who are more likely to buy a house or want to upgrade their facilities. 

The Most Accurate Targeted Advertising

After understand the guide on how to target homeowners on Facebook Ads, you must know about the way to upgrade your ad account. Make your Facebook Ads specifically targeted campaigns most effective and accurate. Please select Rent Facebook Agency Account. This account can advertise extremely persistently, so your ad campaigns targeting specific customers will not be delayed, without the problems that drive you crazy like using a regular ad account. 

Experience On How To Target Homeowners On Facebook Ads Effective

Facebook offers the ability to create custom audiences and lookalike audiences, which can be highly effective when you know how to target homeowners on Facebook Ads. You can create a custom audience by uploading your own customer database or website visitor data. Facebook will match this data with user profiles, allowing you to target a specific group of homeowners. This is particularly useful if you have an existing customer base or website traffic that consists of homeowners. Once you have a custom audience, you can create a lookalike audience based on that group. Facebook will find users who have similar characteristics and behaviors to your custom audience, expanding your reach to potential homeowners who share similar traits.

Targeting Experience: Custom Audiences And Lookalike Audiences

Targeting Experience: Custom Audiences And Lookalike Audiences

To sum up, guide on how to target homeowners on Facebook ads requires careful consideration of demographics, interests, behaviors, and utilizing custom and lookalike audiences. By narrowing down your target audience and tailoring your ads accordingly, you can increase the chances of reaching homeowners who are more likely to engage with your products or services. 

>>> Discover more:


Above is my content about specific guide on how to target homeowners on Facebook Ads. Hope this article I give you on how to target homeowners on Facebook ads will be helpful. If you have any questions, please contact GDT Agency for timely answers.

GDT Agency Contact Information

Hotline: +84 352 368 898



Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.