How To Target Tourists On Facebook Ads: Boost Your Outreach

In today’s digital era, every travel brand that depends on tourists for survival should integrate digital media into their marketing strategies and therefore, must know how to target tourists on Facebook Ads. Follow this detailed article to explore efficient tactics to reach your travelers by Facebook Ads, and refine tourism-oriented advertisements.

How To Target Tourists On Facebook Ads 1

How To Target Tourists On Facebook Ads?

How To Target Tourists On Facebook Ads?

You need to consider a combination of precise demographic, compelling tourist persona and a strategic customization of advertising campaigns, specifically as follows: 

Understanding your tourists

If you don’t know how to target tourists on Facebook Ads, understanding your target audience is paramount. Creating detailed persona gains you more valuable insights, which will shape your marketing strategy. I recommend you visit “”, choose Facebook Interest, enter the keyword you want to search (here I’ll use “travel” as an example), then customize factors like country and search volume. A table of results will display the most popular travel topics on Facebook. For each topic, you’ll find information about gender, city, and related Facebook pages.

Understanding Your Tourists

Understanding Your Tourists

Another way to gauge the interests of your potential audience is to join Facebook groups related to travel. The posts and discussions within these groups serve as real-life examples that help you envision the travel needs and trends of individuals, making it easier how to target tourists on Facebook Ads.

Criteria to target tourists on Facebook Ads

When configuring your Facebook Ads campaign, an array of options empowers you to precisely target tourists based on various segments. 

Criteria To Target Tourists On Facebook Ads

Criteria To Target Tourists On Facebook Ads

If you still struggle in getting familiar with it, don’t worry because I’ve got you covered. Pay attention to these recommended choices below to guide you how to target tourists on Facebook Ads precisely:

  • Family and Relationships: A successful approach involves targeting tourists based on their relationship status. For example, a family may search for a peaceful dining resort, a group of friends are interested in exploring new places, or newlyweds are in need of a romantic escape. Integrating these options enables you to connect precise tourists with your offerings.
  • Interest: Optimize your campaign by honing in on tourists’ travel preferences. Whether it’s adventure, culture, beach, mountain, water park or theme parks, tailor your ads to resonate with their interests. Please NOTE that “Travel” falls under the “Hobbies and Activities” category. You may seek for other categories like “food”, “sports”, “shopping” to reach a more relevant audience.
  • Intent and behavior: Remember to make use of Facebook’s specific “Intent and Behavior” category below “Interest.” This instructs you how to target tourists on Facebook Ads towards different types of travelers, including frequent travelers, business travelers, commuters, and international frequent travelers. 
  • Location: Pinpoint the geographic locations relevant to your tourist audience. Whether targeting specific regions, cities, or even landmarks, precise location settings ensure your ads reach those most likely to be interested in your destination. But please NOTE that you exclude the local audience. Use the “Exclude people who match” option under Facebook’s detailed targeting settings. This helps you how to target tourists on Facebook Ads but still avoid showing ads to the local dwellers who are working and not traveling. 
  • Last but not least, Create a Lookalike Audience: Utilize Facebook Ads’ lookalike audience feature to broaden your reach. By identifying users with similarities to your existing tourists base, you tap into a broader pool of potential tourists who share characteristics with your established audience. 

Make combinations to reach your exact target

Make Combinations To Reach Your Exact Target

Make Combinations To Reach Your Exact Target

After mastering how to target tourists on Facebook Ads, it is time to combine and customize them to formulate the recipe for success. Facebook Ads’ robust targeting options allow you to make combinations that refine your audience further. Leverage geographic targeting, interests, and behaviors in creative ways. Craft combinations that align with the diverse interests and behaviors of your tourists, ensuring your ads are not only seen but also resonate on a personal level.

As you embark on the journey of how to target tourists on Facebook Ads, remember that the key lies in a nuanced understanding of your audience and the strategic use of Facebook’s targeting features. By mastering these elements, you pave the way for a compelling and impactful advertising campaign that resonates with your exact target audience.

>>> Read more: How To Run Facebook Swimsuit Ads Increase Conversion 2024?

Optimizing tourist targeting on Facebook Ads

Remember, answering the question how to target tourists on Facebook Ads doesn’t end with precision, it extends to optimizing every aspect. Follow these following key strategies to scale up your campaigns.

Optimizing Facebook Ad Content

Creating compelling and visually captivating content is crucial for capturing the attention of your target tourists. Explore these techniques:

Optimizing Facebook Ads Content

Optimizing Facebook Ads Content

  • Visual Appeal: Use high-quality images and videos that showcase the unique attractions and experiences that your destination offers. Visual appeal plays a significant role in capturing interest.
  • Compelling Copy: Craft engaging copy that highlights the key benefits and unique selling points of your destination. Ensure it resonates with the interests and aspirations of your target tourists.
  • Call-to-Action (CTA): Implement clear and enticing CTAs that prompt users to take the desired action, whether it’s booking, exploring more, or signing up for exclusive offers.

Maximizing advertising budget efficiency

In the bustling business landscape of Delhi, India, a water park business, J.C., faced significant challenges when attempting to run advertising campaigns. Having no idea how to target tourists on Facebook Ads, they have been struggling for months due to extremely high costs and account suspended. J.C. approached me in desperate need of assistance. With the help of GDT in Facebook Ads Account, J.C. have achieved remarkable results in the last 2 months, including average CPC, initially at $1.42, significantly reduced to $0.26, a 50% decrease in both CPM and ad review time. This optimization allows J.C. to maximize their advertising spending caps and enhance their online presence effectively.

Maximizing Advertising Budget Efficiency

Maximizing Advertising Budget Efficiency

And if you are facing such problems how to target tourists on Facebook Ads, the quickest solution that I want to propose to you is to Facebook Agency Account For Rent. With service from GDT Agency, you can optimize your spending caps with the latest features such as: large spending limit, unlimited advertising budget, no errors during payment, etc.

Remarketing to Engage Past Customers

Engaging with past tourists through remarketing is a powerful strategy to foster brand loyalty and repeat business. Consider the following tactics:

  • Tailored Messaging: Customize your ads based on the past interactions of your clients. Highlight special offers, loyalty programs, or new attractions to rekindle their interest.
  • Timing Strategies: Implement strategic timing for your remarketing efforts. Consider peak travel seasons, holidays, or anniversaries to reconnect with them when they are more likely to plan their next trip.

Remarketing To Engage Past Customers

Remarketing To Engage Past Customers

Collaborate with Local Resources

Leveraging local resources enhances the authenticity and allure of your tourism campaign. Here’s how to effectively collaborate:

  • Local Partnerships: Establish your tourism services with local businesses, attractions, and events. Cross-promote each other to amplify your reach and provide tourists with a comprehensive experience.
  • User Experience: Encourage tourists to share their experiences on social media. Utilize this user-generated content in your Facebook Ads to showcase authentic and relatable travel stories.
  • Local Events and Festivals: Align your campaigns with local events and festivals. This not only adds cultural richness but also positions your destination as an active and vibrant choice for tourists.

Collaborate With Local Resources

Collaborate With Local Resources


To wrap up, you may have known how to target tourists on Facebook Ads, but success requires careful consideration of multiple factors. The insights provided in this article should be integrated into your routine utilization of Facebook Ads for optimal outcomes. But if you encounter any issues related to advertising accounts, feel free to contact GDT Agency.

GDT Agency Contact Information

Hotline: +84 352 368 898



Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.