What Is Motivated Seller Facebook Ads? How To Target Them?

Currently, the number of Facebook users is increasing dramatically over time. Among them, there are many people interested in real estate. In today’s article, advertising experts will show you how to run motivated seller Facebook Ads effectively. Some experiences to optimize advertising and improve advertising performance will also be shared in today’s article.

Motivated seller Facebook Ads

Motivated seller Facebook Ads

Overview Of Motivated Seller Facebook Ads

At the beginning of today’s article, I will talk about the basics surrounding motivated seller Facebook Ads. This is one of the important subjects that you need to learn about if you want to be successful in advertising for the real estate industry.

What is a Motivated Seller

A motivated seller characterizes an individual or business entity with an urgent need to sell their real estate property. In traditional real estate transactions, these motivated sellers often find themselves constrained to accept lower offers from potential buyers. This is primarily attributed to the limited time available for attracting buyers and encouraging competitive offers.

Why you should choose Facebook Ads for Motivated Sellers?

Currently, Facebook has nearly 3 billion users, a large number. Among them, there are also many audiences with needs for real estate and real estate buying and selling. If you choose Facebook Ads to start advertising programs and advertising campaigns, it is a wise decision.

Why you should choose Facebook Ads for motivated seller

Why you should choose Facebook Ads for motivated seller?

There are 2 main reasons why Facebook Ads are extremely suitable for real estate advertising. Firstly, this is a great platform to build reputation, from which you can optimize advertising costs. Second, the number of motivated sellers on Facebook is very large. They are active on Facebook every day, so advertising has great potential to reach them.

>>> Learn more: How Do I Know My Facebook Ads Manager Down Or Suspended?

Executing Motivated Seller Facebook Ads

In the next part of today’s article, I will show you how to reach motivated sellers through Facebook Ads. First are a few notes that you need to avoid if you don’t want to make serious mistakes.

Craft Compelling and Intriguing Content

Talk about the mistakes that many investors are making when running ads on Facebook. They want to convey advertising content quickly, and straight to the point. They use content related to selling and buying houses with transparent information.

Craft compelling and intriguing content

Craft compelling and intriguing content

But this sometimes feels like a form of spam with content that audiences don’t find valuable. Facebook users use this social network to view news, see pictures and statuses of friends and family, and some memes about life and society. If they see too many inappropriate ads, your ads will be less effective.

Try to create content that makes the audience curious and attracted. Don’t rush to incorporate inappropriate CTAs into your advertisements. Lead viewers into content that stimulates curiosity. You can also create a plan for advertising content to gradually conquer the audience. Please pay attention to this advice.

Invest in High-Quality Content, Images, and Videos

For Facebook advertising components. You need to invest time and money in them. You need to create quality content, images, and videos to make viewers feel your company is reputable. If you produce high-quality images and videos, you will be highly appreciated by Facebook and have priority in reaching customers.

Invest in high quality content images videos

Invest in high quality content images videos

For content production, it can be the text content of the caption, or the script in a promotional video. No matter what it is, you need to make customers feel curious. Try to make them stay longer with your ads. If you do this well, viewers will feel that your company is different and has its own quality. They will gradually feel curious and concerned about the services and real estate purchase packages your company is selling.

Be careful in targeting

Targeting is an important part that directly determines the success of a Facebook advertising campaign. In my opinion, you should use a few test campaigns to be able to find out the basic demographic information of your customers. You can also create a few simple surveys to collect information from your audience.

Be careful in targeting

Be careful in targeting

But most importantly, after a few initial low-budget campaigns. You should choose to run a retargeting campaign. With this campaign, you won’t miss out on customers who are likely to act on your ads. For better targeting, you can take advice from expert for your ad account, I’ve shared this guide before, you can follow this article to know.

You should pay attention to new potential customers and customers who have previously interacted with your ads or fanpage. If they haven’t acted on your ad yet, they may have personal reasons that you don’t know about. You need to create new, more groundbreaking advertising content to conquer them and beat your competitors.

Solution To Run Motivated Seller Facebook Ads Effective 

To be able to advertise real estate effectively and optimize revenue. You should choose to use Facebook Agency Account For Rent. GDT Agency has an advertising account rental service at a good price. Our Agency Ad Account has special features to help you optimize your advertising. This account has high reputation and receives trust and priority from Facebook.

Solution to run motivated seller Facebook Ads efffective

Solution to run motivated seller Facebook Ads efffective

Some advantages of this account include: fast ad approval time, uninterrupted advertising, diverse advertising of products and services, and advertising without budget limits. With an agency ad account, you don’t need to worry about issues that make you crazy like when using a regular ad account. 

Experience With Facebook Lead Ads For Motivated Sellers

We recommend that you test many different ad samples and ad formats to know which type to choose. Facebook provides many ad formats for you to be creative and choose from. However, according to personal experience, you should use motivated seller Facebook Ads Lead in this case.

Experience with Facebook Lead Ads

Experience with Facebook Lead Ads

Facebook Lead Ads include a form for customers to act directly on your ad. They can leave basic information and you can start consulting and closing the deal. Facebook Lead Ads have the advantage of convenience and bringing back customer information extremely quickly. For better 

Another great thing is that if you use a 3rd party tool, you can control customer information effectively. Some tools help you know the level of interest and conversion rate of customers. In short, Facebook lead ads are extremely suitable for advertising real estate services and products.


I hope that through today’s article, you can understand how to effectively run motivated seller Facebook Ads. If you have questions related to your advertising account, you should immediately contact GDT Agency experts to receive the fastest and most accurate answers.

GDT Agency Contact Information

Hotline: +84 352 368 898



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Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.