Run TikTok Carousel Ads To Engage Your Audience In 2024

TikTok has revolutionized the way brands connect with their audiences through innovative ad formats, and one such format that has gained significant traction is TikTok Carousel Ads. In this article, you can learn the intricacies of TikTok Carousel Ads, exploring their format, benefits, creation process, best practices, and success stories. I hope you’ll stick around until the end.

TikTok Carousel Ads

TikTok Carousel Ads

Understanding TikTok Carousel Ads Format

For those who don’t really understand TikTok Carousel Ads, Carousel Ads on TikTok allow advertisers to display multiple images or videos in one ad unit. Users can swipe through the carousel to view different pieces of content, providing a rich and interactive advertising experience.

Understanding TikTok Carousel Ads format

Understanding TikTok Carousel Ads format

Carousel advertising is one of the most popular and effective types of advertising today, not only on TikTok, it is also extremely effective on other paid advertising platforms. So if you can understand how it works, it will be helpful for your advertising journey, right?

How Do TikTok Carousel Ads Work?

Discuss how this type of advertising works. When users see a TikTok Carousel Ad, they can swipe left or right to navigate through different cards in the ad. Each card typically contains a separate image or video, helping the brand tell a seamless story or highlight different products/features.

How do TikTok Carousel Ads work

How do TikTok Carousel Ads work?

The transmission of messages from carousel advertising is what I want to talk about here. With this format, you can freely create an ad layout according to your own intentions. You can start with a short video that attracts the audience’s attention, followed by additional images to build trust from the audience viewing the ad.

Benefits Of Using TikTok Carousel Ads

The next part of this article covers the main effects of TikTok Carousel Ads. Of course, you also need to monitor it because this is an important piece of content so you can know if this type of advertising is really suitable for you. The advantages of TikTok Carousel Ads currently include:

Increased Engagement

Carousel ads encourage users to engage with your content by interacting with multiple cards, thereby extending the time they spend with the ad. This increased engagement can lead to higher click-through and conversion rates.

Basically, it’s better for audiences to interact with multiple elements in a TikTok Carousel Ads ad than with just a video or just a simple image. Combining multiple images and videos is also recommended by TikTok Ads advertising experts.

Enhanced storytelling opportunities

With the ability to display multiple images or videos, Carousel Ads give brands a platform to tell compelling stories or showcase diverse aspects of their products/services.

Enhanced storytelling opportunities

Enhanced storytelling opportunities

If you are looking to increase brand awareness, using Carousel Ads is extremely suitable. This storytelling ability fosters a deeper connection with the audience. Using this type of advertising to deliver valuable communication messages is something you should think about.

Targeted audience reach

By tailoring the content of each card to specific audience segments or interests, you can effectively target different demographic groups in a single advertising campaign. This targeted approach can help your ads increase their relevance and resonate with viewers.

>>> Related article: Things About TikTok Ad Creative Center That You Cannot Miss

How To Create TikTok Carousel Ads?

In this important content, I will guide you in the most specific way to create TikTok Carousel Ads. I always encourage you to combine multiple media file types in the same ad to maximize message efficiency. More specifically, here are the steps to create TikTok Carousel Ads:

Setting up your campaign

First, log in to TikTok Ads and access TikTok Ads Manager. Here, you can click “Create” in the “Campaigns” section to start creating a new campaign.

You can start by choosing a campaign objective and determining the demographics, interests, and behaviors of your target audience. Remember to click on the carousel ad type option to continue.

You can then choose the right ad placements and set your budget and bidding strategy accordingly.

Designing your carousel

In this step, you need to create a visually stunning image or video for each card in your carousel, ensuring consistency in branding and messaging across all elements. You should experiment with different layouts, transitions, and creative ideas to engage your audience.

Designing your carousel

Designing your carousel

In this section, I recommend you use a few tools to measure the effectiveness of TikTok Carousel Ads. For ads that show good performance, you can save them and use them to increase your campaign budget in the future.

Adding captions and CTAs

In this section, you should accompany each card with brief but impactful captions to complement the visual content and convey your key message effectively. You also need to incorporate clear calls to action (CTA) that prompt users to take conversion actions, such as visiting your website or making a purchase.

Best Practices For Optimizing TikTok Carousel Ads

For the final part of the article, I will give the most useful tips for effective advertising on TikTok with Carousel Ads. The tips I want you to understand include:

Use Eye-catching visuals

Capturing users’ attention with a striking image or engaging video should be something you try to create yourself, but you also need to make your ad stand out amid the platform’s dynamic content landscape.

Use Eye-catching visuals

Use Eye-catching visuals

In this section, I recommend making use of vibrant colors, bold graphics, and high-quality images to entice your audience. The most important thing is the first look at the ad and if it is a video on the first carousel page, it must be the first 3-5 seconds that cause surprise to the audience.

Rent a premium ad account

For self-service advertising accounts on TikTok, encountering bans, or not being able to scale ads because of the complex limits that this platform offers, will make the entire process of running your TikTok Ads difficult. so it’s difficult. To combat this, you can refer to the potential service of GDT Agency. That is TikTok Agency Account For Rent. For this premium account you can:

  • Create campaigns with unlimited budgets
  • Control a series of ad groups and advertising campaigns easily
  • No bans, no account suspension, no advertising interruptions.
  • Advertising tax exemption.

And other exclusive incentives and features that GDT Agency has specifically for advertisers who want to expand their advertising in 2024. With reasonable service prices, GDT Agency is committed to handling all issues. that you are finding difficult with TikTok Ad Account.

Keep text concise and impactful

Here, you don’t need to write too much about the promotional product, you should focus on conveying your message concisely. I recommend using a catchy title and short description to convey your promotional message or bring out your customer’s pain point.

Test different variations

Test different variations

Test different variations

The advice I give you here is to be flexible in fine-tuning your carousel ads based on performance data and user feedback. Additionally, you can test variations in images, copy, and CTAs to determine what works best for your target audience and optimize your ads accordingly. You need time to monitor and be able to spot good performing ads, it’s not something you can get right away in a short amount of time.


TikTok Carousel Ads provide brands with a creative canvas to engage, educate and inspire their audiences through immersive visual storytelling. You can leverage the interactive nature and targeting capabilities of this format to drive valuable engagement and achieve your marketing goals on TikTok. If you want to expand your advertising or want to advertise without encountering account errors or limitations, you can contact GDT Agency through the contact below to receive timely answers:

GDT Agency Contact Information

Hotline: +84 352 368 898



Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.