All Terms And Policies That You Must Know About Google Ads Account Limits

In this article, we’ll guide you through the essential terms you must know about Google Ads account limits. Make sure that the ads work the way you want them to, and don’t let the limitations get in the way of a potential advertising campaign through this content.

Google Ads Account Limits Functionality

For the normal account type, some functions related to advertising, ad groups, and advertising keywords will be limited. As follows:

Campaign and ad group limits

Although the below indicators are very large, but try to pay attention to ads and ad groups so that they do not exceed the above indicators if advertising with a large budget.

• 10,000 campaigns per account (including active and paused campaigns).
• Up to 20,000 ad groups in one campaign.
• 20,000 targeting items per ad group.
• 300 image ads/carousel ads per ad group.
• 50 active text ads and non-image/collection ads per ad group.

Negative keyword limits

• 20 shared negative keyword lists per account.
• Up to 5,000 negative keywords per negative keyword list.
• Maximum about 10,000 negative keywords per campaign.
• A review of up to 5,000 negative keywords for campaigns on Display Network and Video.

Please pay attention to the indicators related to negative keywords so that when using Google Ads, you do not exceed the above indicators.

>>> Refer our previous article: How To Use Google Ads For Business Effectively In 2024?

Learn About Google Ads Account Budget Limits

There are the type of restrictions, and their impact on advertisers will be shared below.

What are budget limits?

In Google Ads, monthly budget limits offer you the flexibility to set an account-level cap on your monthly spending, in addition to your daily budgets.

As per Google’s definition, a monthly spend limit represents the “maximum amount you can pay for a campaign over a month.” This feature allows you to override your campaign’s daily budget, ensuring that your spending stops once it reaches the specified threshold. With monthly budget limits, you can maintain better control over your advertising expenses and optimize your budget allocation effectively.

How budget limits affect ad campaigns

When advertisers start allocating budgets for advertising campaigns on Google Ads. They desperately want to limit their budgets because there are so many ad sets to take care of. Setting a maximum ad budget limit for a certain time makes it easier to control your average budget.

If you control the ad groups with a reasonable budget, you can easily adjust the budget, reduce the budget of ineffective ads, and increase the budget of the ads that have good metrics. In short, this is a special and very noticeable feature.

GDT Agency – Unlimited Ad Campaign 

GDT Agency is a premium partner of Google in the region. GDT Agency is currently providing Rent Google Ads Account service. This is an account that contains a lot of features that regular accounts don’t have. The most outstanding feature is that there is no minimum budget applied, and can run with no budget limit. Besides, there are many features that Google advertisers cannot ignore.

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