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Analyze 9+ TikTok Ad Formats For You To Understand

The step of setting up ads on TikTok is extremely important, and choosing TikTok Ad Formats is the first basic step for you to start a campaign on TikTok Ads. So what is Ad Formats TikTok? What types of Ad Formats are available for TikTok Ads currently? How to use them effectively and maximize profits? Please follow my extremely specific content below.

TikTok Ad Formats

TikTok Ad Formats

What Are TikTok Ad Formats?

To put it simply, TikTok Ad Formats are the way you display your ads to audiences on TikTok. Choosing TikTok Ad Formats is as important as TikTok Ad Objective, so you need to pay special attention and understand each type of Ad Format.

What are TikTok Ad Formats

What are TikTok Ad Formats?

These Ad Formats have their own criteria, conditions, prices, and usage. I will analyze them specifically in the next part of the article.

Analyze 9+ TikTok Ad Formats For You

Currently, TikTok Ads provides the following TikTok Ad Formats for you to choose from. You need to read carefully and understand clearly before setting up a complete TikTok Ads campaign.

TopView Ads

TopView Ads is an Ad Format that appears as soon as the user opens the TikTok application. Full-screen video format with a duration of 5 seconds. It shows effectiveness in attracting users’ attention immediately, suitable for the purpose of brand promotion and increasing awareness.

TopView Ads

TopView Ads

If you don’t know, according to TikTok, TopView Ads have a 30% higher video view rate (VTR), much higher than other ad formats. Simply because it’s unexpected and more outstanding.

However, this type of advertising is not without disadvantages. Besides the high cost, this advertisement sometimes annoys users who are not interested in advertising.

In-Feed Ads

This type of ad will appear interspersed between TikTok videos in the For You section. Vertical video format with a duration of 5-60 seconds. The advantage of this ad is that it feels natural and integrated with TikTok content, suitable for the goal of attracting potential customers and increasing video views. And it also doesn’t bother people who don’t care about ads.

In Feed Ads 1

In-Feed Ads

According to TikTok, In-Feed Ads have a click-through rate (CTR) higher than 2%, higher than traditional banner ad formats. The high click rate from the audience makes conversion easier when using this Ad Format.

Branded Hashtag Challenge

This type of advertising is extremely special because it hardly looks like a type of advertising. Branded Hashtag Challenge encourages users to create TikTok videos with brand-provided hashtags. But the ability to create conversions with products/services of this type of advertising is also very high because it can create a viral effect and increase brand awareness, suitable for the goal of increasing interaction and creating buzz for the campaign. pandemic.

Branded Hashtag Challenge

Branded Hashtag Challenge

Discussing the effectiveness of this type of advertising, according to TikTok, the Branded Hashtag Challenge can attract more than 1 billion views and 1 million participating videos if it is a famous brand. In my opinion, this type of advertising is suitable for big brands and has been known to many audiences before.

Branded Effect

Branded effect allows users to add brand-designed AR effects to their TikTok videos. This type of advertising also shows effectiveness when it can create an interactive and interesting experience for users, suitable for the goal of increasing brand awareness and creating engagement with customers.

Branded effect

Branded effect

Besides that, Branded Effect encourages users to create TikTok videos using your effects, helping to create viral user-generated content (UGC). UGC can help increase credibility and attract leads more effectively than traditional advertising.

Spark Ads

Spark Ads is a format in the TikTok Ad Formats List that allows you to turn organic TikTok videos into ads. This type of advertising brings many benefits to businesses, including:

Reach a broad target audience: Spark Ads helps you reach users who are likely to be interested in your products or services based on their behavior and interests on TikTok.

Spark Ads attracts users using creative and engaging TikTok video content, helping to increase engagement rates higher than traditional types of advertising.

Spark ads

Spark ads

Enhance brand awareness: Spark Ads helps you introduce your brand and products/services to more users, thereby increasing brand awareness and attracting potential customers.

Spark Ads can help you increase revenue by driving users to make purchases directly from the ad video or redirecting them to your website.

Reach & Frequency

This is an Ad Format that helps your ads display to the right target audience with a certain frequency. You can also manage its frequency to ensure your ads appear often enough to potential audiences.

For this type of advertising, it can effectively ensure brand reach and awareness, suitable for specific targeting, increasing brand awareness.

Reach Frequency

Reach&Frequency

According to TikTok, Reach & Frequency can help increase brand awareness up to 90%. Its effectiveness depends on your ad management, so pay attention to the frequency when using this type of ad.

If you don’t know, Unilever has used this type of advertising to increase users’ brand awareness on TikTok. And it really worked. According to statistics from TikTok, Unilever’s Reach & Frequency campaign helped increase Dove brand awareness by 75%. Along with that, many conversion orders have been created.

Live Ads

This type of ad streams directly to TikTok users. It can create direct interaction and attract viewers’ attention, suitable for launching new products and introducing events.

Live ads

Live ads

According to TikTok, Live Ads have a 50% higher engagement rate than other ad formats. It simply helps brands interact with their audiences in real time.

This creates an even more special effect if you are planning to run TikTok Ads for E-commerce. According to newly released statistics from Shopee, Shopee’s TikTok Live Ads have attracted more than 1 million live viewers. With such a large number of live and real-time viewers, the conversion efficiency is extremely large.

TikTok Shopping Ads

This type of ad allows users to buy products directly from the ad video. It is extremely useful for advertisers who have built a diverse store on TikTok. What’s more special, it can create a seamless shopping experience and promote conversion, suitable for direct sales goals, increasing revenue.

Shopping ads

Shopping ads

This is also the type of ad that can generate a large number of direct conversions because customers do not need to be redirected to a website or landing page. But besides that, measuring will need you to really understand TikTok Analytic.

Branded Mini-Games

This type of advertising can create a simple game associated with the brand for users to participate in. It is extremely good at increasing interaction and attracting user attention, suitable for the goal of increasing brand awareness and creating engagement with customers.

Branded Mini-Games

Branded Mini-Games

According to TikTok, McDonald’s latest Branded Mini-Games campaign attracted more than 20 million plays. An extremely terrible number, if you want users to interact with your brand, this type of advertising needs you to consider using it.

Deeplink TikTok Ads Format

Deeplink TikTok Ads are one of a new TikTok Ads format that allows your audience to go directly to your product or app page from the ad video. To use Deeplink TikTok Ads, you need to create it and link it directly to your TikTok ad. It is specifically designed to ensure your audience is redirected to the correct landing page where you need them to convert.

Deeplink TikTok Ads

Deeplink TikTok Ads

Basically, the advantages of Deeplink TikTok Ads Format are:

  • Increase conversion rates: Help users buy products or download applications faster and easier.
  • Increase campaign effectiveness: Helps you attract potential customers and boost sales.
  • Increase conversion rates: Deeplink helps shorten the user’s shopping journey, leading to higher conversion rates.
  • Improved user experience: Deeplink provides a seamless and optimal experience for users, helping them easily find the products or applications they are interested in.

Although this is a new TikTok Ad Format, efficiency and convenience are what you need to pay attention to. This type of advertising requires you to take time to experience and optimize, so be patient with it.

>>> Read now: Tiktok Trend Discovery Ads: Best Way To Get More Idea

Some Experience In Choosing The Appropriate TikTok Ad Format

To choose the right TikTok Ad Format for your ad, it is based on many different criteria. The specific things I shared above are also essential for you to understand. As for the content below, it includes specific criteria so you can choose the TikTok Ad Formats that are suitable for your ads. So please stay tuned.

Audience targeting

This is the first basic and also important thing for you to make a choice about TikTok Ad Format. To learn about Audience, you need to understand a lot of things about them. What are the audiences you want to target, what are their interests, behaviors, and demographics? Are they comfortable with ads appearing right on the opening screen like TopView Ads? Do they often interact with In-feed Ads?

Audience targeting

Audience targeting

The more specifically you learn about your audience, the more accurate your Ad Format choices will be and the higher your odds of having a successful advertising campaign.

Ad Placements & Locations

As for “Ad Placements”, it can appear in many places on the TikTok App, on the desktop version of the TikTok website, on the TikTok news feed, appear when opening the app, appear in the TikTok section. search videos, etc.

For the “Locations” option, you can select a specific geographic location to display ads. It could be densely populated areas, or places with high income, places where you feel that when you display ads there, you will receive attraction and be easy to trend, etc.

Ad Placements Locations

Ad Placements & Locations

Whatever it is, you need to know whether these placements are showing effectiveness with high conversions or not? For this, I suggest using Split Test. This is a feature that helps you compare the performance of Ad Copies. From there, find the best ad display locations and spend a large budget on them.

Ad display cost

As for the cost of displaying ads, you need to consider which type of ad will actually be a more effective choice for that cost. Cost optimization is what I want you to pay attention to. Currently, ads with higher costs include TopView Ads, Branded Hashtag Challenge, Branded Effect.

Ad display cost

Ad display cost

For running TikTok Ads, the most important thing is how to optimize costs and budget while still bringing high profits. In my opinion, you should refer to TikTok Agency Account For Rent. It is truly a perfect service provided by GDT Agency for TikTok Advertisers. It is designed to run TikTok Ads with large budgets, unlimited features and special priority from the platform.

Ads optimization

Advertising optimization involves three main activities. It’s about monitoring, measuring, and optimizing. These three jobs are closely related to each other and need you to take the time to do them specifically.

First, when it comes to tracking, you need to follow your campaign as closely as possible. You need to diligently observe to detect any abnormalities that occur.

Ads optimization

Ads optimization

Next, measurement needs you to know how to use TikTok Ads Analytics or some 3rd party tool. Measurement will tell you how well your ads are performing. For poorly performing ads, you can go to the next step which is optimization.

Poor performance of TikTok ads can be due to many reasons. It is in the reporting section of TikTok Ad Analytics that if you have experience using it, you can know immediately. For poorly performing ads, you can optimize and rerun the campaign, or even turn it off. On the contrary, high-performance ads need you to increase your budget and even scale your ads to get the highest possible profit.

Summary

To summarize, understanding TikTok Ad Formats is important so you can start creating campaigns on TikTok Ads. Choosing the right Ad Format for the product/service you want to advertise is equally important and requires you to take time to learn and think. If you are still having difficulty with TikTok Ads, or have serious problems with your advertising account, perhaps the account is suspended or suspended, do not hesitate to contact GDT Agency immediately. We are always ready to support you at all times.

GDT Agency Contact Information

Hotline: +84 352 368 898

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Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.