Optimize TikTok Ads Cost For Successful Campaign In 2024

If you really want to optimize your budget for your TikTok Ads campaign, you can’t miss this article with the main issue revolving around TikTok Ads Cost. I will analyze from the basics to the complicated things. However, this content is quite easy to understand for those who are new to TikTok Ads and is also suitable for advertisers looking for ways to optimize the cost of TikTok Ads. So try checking out this content.

TikTok Ads Cost

TikTok Ads Cost

Let’s Learn About TikTok Ads Cost

In the first part of the article, I will specifically analyze the factors affecting TikTok Ads Cost, the reference cost for new advertisers working with TikTok. Let’s follow along.

Factors affecting TikTok Ads Cost

TikTok Ads Cost is really not simple and it is influenced by many advertising factors. Essentially, these factors include:

  • Campaign type: In-Feed Ads, TopView Ads, Branded Hashtag Challenge, Branded Effect, …
  • Campaign goals: Brand awareness, video views, conversions, …
  • Target group: Location, age, gender, interests, behavior, …
  • Budget: Campaign CPM (cost per 1,000 impressions), CPC (cost per click), CPA (cost per conversion),…

Factors affecting TikTok Ads Cost

Factors affecting TikTok Ads Cost

For different combinations of each ad element during setup, you’ll be offered different costs. For example, Brand Takeover Ads cost more to display to audiences than other types of ads on TikTok.

Reference cost level

The reference cost for newcomers and advertisers who want to learn in advance to consider whether to use TikTok Ads or not is very important. The current reference cost of TikTok Ads is:

  • CPM: 2 – 10 USD
  • CPC: 0.05 – 0.5 USD
  • CPA: 2 – 50 USD

Issues related to TikTok Ads Cost

In this section, I want to mention two important issues of TikTok Ads Cost. First, TikTok Ads has a minimum cost per campaign of 500 USD. If you intend to run with a lower budget, you need to reconsider this.

Next, you can use TikTok Ads’ cost estimator to predict the cost of your campaign. This tool is completely free on TikTok for you to experience.

>>> Read more: CPM TikTok Ads: A Detailed Information For You In 2024

Compare TikTok Ads Costs With Google Ads & Facebook Ads

For this content, I will focus on analyzing and comparing TikTok Ads costs with the two paid advertising platforms with the highest number of users and effectiveness today, which are Facebook Ads and Google Ads.

Platform Cost  Advantages  Disadvantages
TikTok Ads Low – Medium Reaching young audiences, high viral effect New platform, targeting data not yet rich
Google Ads Medium – High Huge traffic, many targeting options Highly competitive costs
Facebook Ads Medium Large number of users, many advertising formats Algoritma changes constantly

In general, choosing which platform to run ads depends on you. However, I will still suggest some basic advice below so you can decide:

  • TikTok Ads: Suitable for brands that want to reach young audiences, increase brand awareness, and create virality.
  • Google Ads: Suitable for brands that want to reach potential customers, increase website traffic, and optimize conversions.
  • Facebook Ads: Suitable for brands that want to reach diverse customers, increase brand awareness, and drive conversions.

TikTok Ads vs Facebook Ads vs Google Ads

TikTok Ads vs Facebook Ads vs Google Ads

Besides, running TikTok Ads today brings many unexpected values when you learn about TikTok Agency Account Rent. This is GDT Agency’s advertising account rental service with special features and priorities from TikTok.

This is also a very good method to optimize TikTok Ads Cost for advertisers who want to scale ads. With unlimited features, including unlimited advertising with unlimited budgets, the more you spend with your Agency Ad Account, the greater your chances of achieving revenue growth.

How To Use Some Effective TikTok Ads Budget Strategies?

In this content, I will focus on suggesting to you budget strategies and how to use them effectively. Stay tuned.

Daily budget

This option is for advertisers who have the time to regularly monitor ad performance and costs. More specifically, it is suitable for long-term campaigns, helping to control costs effectively. If you really have time to follow your advertising campaign, you can choose a daily budget and track it specifically.

Daily budget

Daily budget

Lifetime budget

This option is suitable for those who want to run short-term campaigns with specific goals. Selecting a lifetime budget will cause your ads to automatically adjust and spend your budget over the period of time you request. However, it does not guarantee proper spending.

lifetime budget

Lifetime budget

Automatic budget optimization

For this option, you can automatically increase or decrease your budget based on campaign metrics and performance. This is a suitable choice for campaigns that want to optimize performance based on data. Or if you don’t have time to manage too many ad groups and advertising campaigns on TikTok, then this choice is too reasonable.

Automatic budget optimization

Automatic budget optimization


In short, using and adjusting TikTok Ads Cost to suit each stage of the campaign is important for you to know here. During the process of running TikTok Ads, many unexpected problems that hinder your advertising efforts will occur. If you are stuck with TikTok Ad Account problems, you can contact GDT Agency to receive the fastest help:

GDT Agency Contact Information

Hotline: +84 352 368 898



Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.