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Create TikTok Game Ads: 5+ Effective Methods For You

The TikTok Game Ads that you are seeing on TikTok are not as simple as you think. You need a lot of knowledge about advertising optimization as well as how to gain the spotlight in the eyes of gamers active on TikTok. So how to run Game Ads on TikTok effectively, maximizing the number of downloads? Please follow this article of mine.

TikTok Game Ads

TikTok Game Ads

The First Basic Steps To Run TikTok Game Ads Effective

The first part is the basic initial steps before setting up TikTok Ad Game, so stay tuned.

Learn about the right audiences

Understanding your target audience helps you create relevant ad content, target them accurately, and create ads that capture their attention in the following steps.

Learn about the right audiences

Learn about the right audiences

In this section, I suggest that you can use analytics tools like TikTok Audience Insights, Google Analytics, Facebook Audience Insights to collect data about your target audience. Then learn specifically about their interests and behavior on TikTok. You must also save important information for processing in the ad setup step.

Find out your competitors

Understanding your competitors helps you determine your position in the market and create more effective advertising campaigns. For competitors that are beyond your competitive reach, you should consider targeting gamers with different information.

Find out your competitors

Find out your competitors

Basically, you can use tools like Socialbakers, Sprout Social, Hootsuite to track and analyze your competitors’ advertising campaigns. Then draw conclusions and create your own strategy for your Game.

Identify key content

In this regard, advertising content is an important factor determining campaign effectiveness. Essentially, you are required to create content that matches the interests and behaviors of your target audience. You need to take out a pen and paper and analyze based on what I taught you above.

Identify key content

Identify key content

The most important part of identifying key content is to highlight the important things that gamers need. What’s different about your game in terms of gameplay, payment system, first deposit promotion, game graphics, etc?

If you can choose the best advantages that gamers need in a game to include in TikTok ads, you are definitely doing it right.

>>> Learn more: Analyze 9+ TikTok Ad Formats For You To Understand

5+ Effective Methods To Create TikTok Game Ads

Below is an important section of content including specific methods to help you run TikTok Game Ads effectively. These methods include:

Create attractive promotional videos

You need to create promotional videos that are short, concise, creative and attract viewers’ attention. How to do this? As I shared in the first content section, you always have to clearly understand your audience of gamers with their demographics, interests, and behaviors. Then create TikTok advertising content that matches that information.

Create attractive promotional videos

Create attractive promotional videos

Next, I want to remind you that you should use high-quality videos, catchy music, and impressive visual effects to create outstanding advertising content. It also cannot be too excessive so as not to make the audience feel uncomfortable.

Diversity of posted content

In this part, I don’t just want you to create lots of attractive advertising content. But also regular videos to post to your channel. Whatever it is, building a strategy for diverse content requires careful consideration.

Currently, about 80% of game advertisers on TikTok only focus on advertising content related to life skits and boring conversations to run TikTok Mobile Game Ads. There are a lot of downloads, but is it really effective? The answer is very random. Simply because the nature of advertising is not really suitable for target customers. Boring games appear and they will skip or delete the game after the first few tries.

TikTok Mobile Game Ads

TikTok Mobile Game Ads

The important thing here is not only to focus on advertising content, you also have to pay attention to other great things such as: Advertising for game promotions, advertising for launching new game features, and new characters, eSports events, etc. Diverse content will attract new audiences who are in need of games.

Advertising for Game promotions

Not only shopping enthusiasts are interested in promotions, gamers who like to recharge cards are also interested in this. Game promotions always attract new players or audiences who have never experienced the game.

Advertising for Game promotions

Advertisements for Game promotions on TikTok are especially eye-catching and make the audience curious and ask many questions. So pay attention to this.

Take advantage of related hashtags

Hashtags on TikTok help users easily find your promotional content. Simply put, these Hashtags have a specific audience so you can easily follow them. Using Hashtags in advertising is important for many different advertising campaigns, not just TikTok Game Ads campaigns.

Take advantage of related hashtags

Take advantage of related hashtags

You can use popular hashtags related to games, for example #game, #gaming, #gamemobile, #gamepc, #trendinggame #2024game #2024gaming, etc. Besides, you can also learn more about trending Hashtags related to games in TikTok Creative Center.

Collaborate with influencers

Simply put, Influencers can help you reach a wider target audience and increase the credibility of your campaign. But the most important thing in this part is that you need to learn and cooperate with influencers that are suitable for the type of game you want to advertise.

Collaborate with influencers

Collaborate with influencers

Not all KOLs/KOCs are suitable for your game. For some strategy game genres, using KOLs related to FPS games is impossible. Therefore, you should try to clearly understand the information and audiences of that KOL/KOC before intending to cooperate.

Organize challenges/competitions

Challenges/contests are an effective way to attract user participation and create buzz for the campaign. It’s also a great way to get new audiences for your ads.

Organize challenges/competitions

Organize challenges/competitions

To make things stand out more in the eyes of your audience, it’s better to offer attractive prizes to encourage users to participate. These seemingly simple awards can create extremely good effects.

Livestream gameplay

Livestream gameplay helps you interact directly with users and introduce the game vividly. It makes gamers using TikTok feel like they are interacting in real time and eliminates time barriers.

Livestream gameplay

Livestream gameplay

Livestreaming gameplay is also an extremely good way to share gaming tips, answer viewer questions, and host mini-games during the livestream. And such game-related activities will attract potential audiences.

Interact with the community

Just like other platforms for commenting on a certain Gaming topic, you can respond to users’ comments and messages quickly and enthusiastically to create a professional interactive environment with other players. gamer.

You can join gaming communities on TikTok and interact with players well, then invite them to share some tips and tricks to improve their gaming level. This is also a great way for game brands to interact with gamers and the community.

Notes When Running TikTok Game Ads

In this content, I want you to pay attention to some important things about optimizing game advertising on TikTok. For TikTok Game Ads, you can run conversions, traffic or maximize app download traffic. But these advertising campaigns need you to track, measure and optimize everything in the advertising.

Notes when running TikTok Game Ads

Notes when running TikTok Game Ads

Here, I want to talk about an effective method of budget optimization and advertising optimization, unlimited advertising features and receiving special priority from TikTok. That is TikTok Agency Ads Account Rental service from GDT Agency. We provide top-notch premium advertising accounts with high stability, no need to pay advertising taxes, advertising with unlimited features and budgets.

Besides, there are many other advantages and incentives waiting for you to discover. You need to contact GDT Agency immediately to not miss the latest offers of this service.

Wrap Up

Wrap things up, the information in this TikTok Game Ads article is for reference only. Going forward, you need to tailor your TikTok Game Advertising Campaign to your goals, target audience, and products/services. During the process of optimizing TikTok Ads, if you encounter any problems that prevent you from advertising properly, you can contact GDT Agency through the contact below, we are always ready to support you 24/7.

GDT Agency Contact Information

Hotline: +84 352 368 898

Email: agencygdt@gmail.com

Facebookhttps://www.facebook.com/gdtagency/

Address: 3rd Floor, Building C, Golden Land Apartment, 275 Nguyen Trai Street, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam 10000.

Working Hours: Monday to Saturday (Morning: 8:00 AM – 12:00 PM, Afternoon: 1:30 PM – 5:30 PM)

Henry Duy
Henry Duy

Mr. Henry Duy is the CEO of GDT Agency (7 years of experience in the marketing, specifically in paid advertising). He has expertise in managing and optimizing numerous high-budget paid advertising campaigns for businesses.