455 Best TikTok Hashtags For Clothing Brands To Go Viral [2025]

May 07, 2025

Author Henry Duy

10m reading

TikTok is a vital platform for clothing brands to reach customers. To get seen amidst the competition, using the right hashtags is crucial. This article provides the best TikTok hashtags for clothing brands in 2025. We cover general terms, trending keywords, niche topics, and agency tips to help you go viral, boost your brand’s visibility, and drive revenues.

Best TikTok Hashtags For Clothing Brands To Go Viral

List Of The Best TikTok Hashtags For Clothing Brands In 2025

Here, GDT Agency presents a list of the best TikTok hashtags for clothing brands. This list is ordered by post count on TikTok, from most to least popular.

It’s based on our latest research and analysis for 2025. Feel free to copy and paste directly from this list.

However, keep in mind that TikTok is a dynamic platform. Trends and hashtag popularity can change quickly.

For the most current and effective approach, we always recommend supplementing this list with your own real-time research.

To assist you with that, we will provide our expert agency tips to truly master TikTok hashtags for clothing brands in the next section.

Keep scrolling to discover them!

Best hashtags for clothing brand TikTok general keywords

First things first, let’s start with these broad fashion hashtags popular across TikTok:

#fashion (85.6M)
#ootd (41.9M) (abbreviation for outfit of the day)
#style (36.1M)
#outfit (30.8M)
#fashiontiktok (19.9M)
#grwm (17.6M) (abbreviation for get ready with me)
#clothes (17.1M)
#outfitideas (15.1M)
#style_category_mu (9.0M)
#styleinspo (6.1M)
#ootdfashion (5.1M)
#clothing (4.5M)
#outfits (4.5M)
#fashioninspo (3.6M)
#outfitoftheday (3.4M)
#fashionstyle (2.9M)
#getreadywithme (2.8M)
#fashiondesigner (2.2M)
#fashionblogger (2.1M)
#fashionista (2.0M)
#fashiontok (1.8M)
#styletips (1.7M)
#fashionweek (1.6M)
#ootdinspo (1.6M)
#fashiontrends (1.1M)
#stylesnap (1.1M)
#fashionhacks (1.0M)
#ootdinspiration (856.7K)
#styles (671.9K)
#apparel (592.0K)
#styleme (552.3K)
#fashion101 (501.5K)
#styletok (414.9K)
#styleinspiration (412.8K)
#cloth (277.0K)
#whatiwore (243K)
#howtostyle (226.7K)
#stylehacks (138.1K)
#clotheshaul (129.3K)
#clothesswap (72.6K)
#clotheschange (68.4K)
#clothinghacks (60.6K)
#clothingtips (43.6K)
#clotheshacks (39.6K)

>>> Might you like: Top Popular Hashtags On TikTok To Go Viral

Best hashtags for TikTok clothing brands by season/time of year

To connect with trends throughout the year, consider using hashtags related to the current season or upcoming holidays.

Spring

#spring (6.6M)
#springbreak (1.9M)
#springsale (795.5K)
#springtok (787.2K)
#springfashion (760.8K)
#springvibes (591.6K)
#springoutfit (481.5K)
#springtime (416.8K)
#springstyle (195.8K)
#springglowup (175.9K)
#springsales (55.5K)
#springhaul (40.1K)
#tiktokshopspringsale (30.1K)
#springwardrobe (17K)
#springfashiontrends (14.8K)
#springvibe (14.6K)
#springvibes🌸 (11.8K)
#springstyles (8.9K)
#springstyleinspo (8.7K)

Summer

#summer (48.2M)
#summervibes (11.4M)
#summertime (3.4M)
#summermashup (1.1M)
#summerlooks (970.4K)
#summeroutfit (798.8K)
#summerfashion (624.0K)
#summervlog (528.8K)
#summerstyle (446.9K)
#tiktokshopsummersale (377.2K)
#summer2025 (307.0K)
#summervibe (264.5K)
#summeressentials (228.8K)
#summertimechallenge (156.1K)
#summertimesadness (133.6K)
#summerhaul (63.0K)
#summervibes🍑 (62.8K)
#summertops (50.9K)
#summerwardrobe (33.2K)
#summerstyles (31.8K)
#summertimes (25.7K)
#summerfashion2023 (12.5K)
#summertimerendering (9.6K)
#summerfashioninspo (9.4K)
#summerstyleinspo (9.2K)
#summerfashiontrends (5.4K)
#summerstyleaward (1.4K)

Autumn

#fall (9.3M)
#autumn (6.8M)
#fallfashion (2.3M)
#autumnvibes (1.3M)
#autumnfashion (607.2K)
#autumnaesthetic (456.0K)
#falloutfit (440.9K)
#autumnoutfits (264.6K)
#fallfashiontrends (233.0K)
#fallstyle (172.7K)
#autumnstyle (80.3K)
#autumnoutfit (55.1K)
#fallhaul (48.8K)
#fallfashioninspo (44.7K)
#autumnfalls (29.0K)
#fallwardrobe (19.5K)
#autumnhaul (9.6K)
#autumnwardrobe (5078)

Winter

#winter (18.7M)
#wintervibes (3.3M)
#winterfashion (2.3M)
#winterfit (825.6K)
#winterbreak (640.9K)
#winteroutfit (336.7K)
#winterstyle (131.9K)
#winteressentials (76.4K)
#winterwardrobe (39.6K)
#winterfashiontrends (18.2K)
#winterhaul (10.2K)
#winterstyleinspo (8.3K)
#winterfashioninspo (6.7K)
#wintershopping (6.2K)
#winterstyles (3.1K)

New Year

#newyear (19.8M)
#newyearsale (71.7K)
#newyearoutfit (30.0K)
#newyearsales (5.9K)
#newyearfashion (3.3K)
#newyearsale🍑 (3.2K)
#newyearstyle (2.4K)
#newyearoutfits (1.6K)

Vacation

#vacationmode (2.0M)
#vacations (1.1M)
#vacationvibes (260.7K)
#vacationoutfits (168.1K)
#vacationstyle (52.0K)
#vacationoutfit (32.1K)
#vacationoutfitinspo (12.4K)
#vacationfashion (5.0K)
#vacationoutfitideas (4.4K)
#vacationoutfitsblackgirl (1.4K)

Christmas

#christmasoutfit (192.8K)
#christmaspartyoutfit (40.4K)
#christmasoutfits (35.7K)
#christmasstyle (32.5K)
#christmasfashion (29.8K)
#christmasoutfitideas (23.7K)
#christmasoutfitinspo (6.3K)
#christmaspartyoutfits (5.2K)
#christmasstyles (2.3K)

Holiday

#holiday (11.5M)
#holidays (3.2M)
#holidayvibes (1.5M)
#holidaytiktok (1.4M)
#holidayshopping (220.3K)
#holidayoutfit (156.1K)
#holidayoutfits (79.7K)
#holidaysale (53.7K)
#holidayfashion (52.3K)
#holidaystyle (51.7K)
#holidayoutfitideas (28.5K)
#holidayoutfitinspo (18.3K)
#holidaywardrobe (4.6K)
#holidayshoppingideas (1.8K)
#holidayfashioninspo (1.7K)
#holidaystyles (1.5K)

Best TikTok hashtags for clothing brands by specific fashion items

Wanna promote specific products? These hashtags focus on individual clothing items and accessories.

Shirt

#shirt (1.9M)
#shirts (758.8K)
#shirtdesign (78.9K)
#shirtformen (44.2K)
#shirtstyle (29.8K)
#shirtchallenge (14.9K)
#shirthack (12.8K)
#shirtsguy (9.4K)

T-Shirt & Top

#tshirt (5.0M)
#blouse (2.8M)
#croptop (1.6M)
#tshirts (1.3M)
#tanktop (507.2K)
#tee (503.3K)
#graphictees (360.4K)
#tshirtdesign (344.2K)
#babytee (214.6K)
#tshirtprinting (167.0K)
#tshirtformen (113.4K)
#teeshirt (110.3K)
#tubetop (84.4K)
#tshirtoversize (79.3K)
#bralette (66.3K)
#tshirtchallenge (60.8K)
#tshirthack (33.9K)
#camisole (26.6K)

Hoodie & Sweater

#hoodie (3.5M)
#sweater (2M)
#sweaterweather (1.1M)
#hoodies (899.5K)
#sweateroversize (224.1)
#hoodieoversize (215.5K)
#sweaterstyle (189.9K)
#sweaters (132.2K)
#hoodieboxy (67.5K)
#hoodiezip (43.6K)

Jacket

#jacket (1.3M)
#jackets (259.9K)
#jacketstyle (37.0K)
#jacketformen (31.7K)
#jacketchallenge (15.3K)
#jacketwaterproof (7.1K)
#jackethack (1.8K)

Blazer

#blazer (717.0K)
#blazeroutfit (319.0K)
#blazers (117.8K)
#blazerstyle (112.9K)

Coat

#coat (384.4K)
#furcoat (94.6K)
#coats (75.9K)

Tracksuit

#tracksuit (389.1K)
#tracksuits (110.9K)
#tracksuitseason (29.7K)
#tracksuitset (9.6K)
#tracksuitslimfit (4.1K)

Suit

#suit (1.2M)
#suits (699.5K)
#suitlover (272.6K)
#suitstyle (83.7K)

Dress

#dress (12.3M)
#dresses (3.0M)
#mididress (727.6K)
#blackdress (415.1K)
#maxidress (395.2)
#reddress (321.4K)
#minidress (289.5)
#whitedress (205.6K)
#lbd (117.1K)
#sundress (116.5K)
#innerdress (95.2K)
#dressoutfit (89.5K)
#silkdress (43.4K)
#denimdress (34.3K)
#dresshaul (24.9K)
#sleevelessdress (23.2K)
#pleateddress (22.9K)

Skirt

#skirt (1.1M)
#skirts (270.0K)
#skirtoutfits (187.0K)
#miniskirt (157.4K)
#denimskirt (134.5K)
#maxiskirt (102.1K)
#pleatedskirt (65.0K)
#skirtjeans (49.8K)
#miniskirtoutfit (49.5K)
#midiskirt (42.7K)
#skirtchallenge (15.6K)
#miniskirtoutfits (4.4K)

Jeans

#jeans (4.1M)
#denim (1.1M)
#denimyourway (1.1M)
#baggyjeans (740.3K)
#jeanshighwaist (707.2K)
#jeansoutfit (425.0K)
#jeanshack (377.0K)
#denimyouway (205.6K)
#skinnyjeans (161.1K)
#denimskirt (134.5K)
#momjeans (119.9K)
#jeansviral (117.7K)
#widelegjeans (107.7K)
#denimjeans (107.4K)
#denimshorts (85.8K)
#bluejeans (75.5K)
#jeanschallenge (73.9K)
#boyfriendjeans (57.2K)
#denimondenim (49.6K)
#flarejeans (49.0K)
#bootcutjeans (41.9K)
#highwaistedjeans (30.5K)

Pants

#pants (1.9M)
#cargopants (1.2M)
#baggypants (385.1K)
#widelegpants (240.6K)
#joggerpants (209.9K)
#pantsforwomen (154.7K)
#pantsrecommendation (142.0K)
#pantsformen (109.8K)
#parachutepants (62.5K)
#linenpants (51.6K)
#pantsoutfitideas (24.7K)
#pantsparty (24.0K)
#blackpants (12.6K)
#pantshaul (5.7K)

Shorts

#shorts (27.6M)
#denimshorts (85.8K)
#shortsformen (85.1K)
#cargoshorts (59.8K)
#mensshorts (57.3K)
#runningshorts (24.2K)
#sweatshorts (15.3K)
#shortsoutfit (6419)
#linenshorts (4536)
#longshorts (2263)

Swimwear

#bikini (2.6M)
#swimsuit (742.8K)
#swimwear (705.9K)
#bathingsuit (161.1K)
#bikinis (150.6K)
#swimsuitcheck (83.2K)
#swimsuits (82.2K)
#bikiniseason (68.2K)
#bikinimodels (61.4K)
#bikinihaul (41.6K)
#swimsuithaul (33.1K)
#burkini (24.8K)
#tankini (10.6K)
#bathingsuithaul (10.3K)
#bathingsuitseason (6.6K)
#monokini (5.2K)
#burkinistyle (4.0K)
#swimsuithack (3.6K)
#burkinichallenge (1.6K)
#tankinis (1.0K)

Other items and accessories

#shoes (9.7M)
#watch (6.1M)
#bag (5.7M)
#glasses (1.9M)
#sunglasses (1.7M)
#sandals (1.6M)
#boots (1.4M)
#hat (1.3M)
#wallet (1.2M)
#merch (909.4K)
#socks (865.3K)
#leggings (834.3K)
#sportswear (435.4K)
#gymwear (430.4K)
#luxurybag (413.5K)
#belt (390.2K)
#scarf (351.4K)
#luxurybags (328.3K)
#gloves (292.9K)
#headband (285.5K)
#snapback (174.6K)
#tie (159.7K)

Best hashtags for clothing brands by material

Categorize your apparel by fabric with these material-specific hashtags.

#fur (8.5M)
#denim (1.1M)
#leather (1M)
#cotton (947.7K)
#silk (484K)
#knitwear (465.8K)
#linen (237.7K)
#wool (193.4K)
#cashmere (59.5K)
#fauxfur (58.5K)

Best hashtags for clothing brands by style & trends

Tap into popular aesthetics and fashion movements using these style and trend hashtags.

#90s (7.3M)
#streetwear (6.9M)
#retro (6.5M)
#goth (5.2M)
#y2k (3.7M)
#StreetStyle (2.2M)
#cottagecore (2M)
#gothic (1.8M)
#koreanstyle (1.4M)
#vintagefashion (1.1M)
#casualoutfits (1M)
#oversize (997.4K)
#fashionshow (809.5K)
#fairycore (683.6K)
#vintagestyle (651.6K)
#skinny (577.5K)
#casualstyle (553.1K)
#promlook (514.3K)
#gothtok (443.1K)
#baggy (425.4K)
#oldmoneyaesthetic (416K)
#unisexfashion (395.4K)
#elegantstyle (328.2K)
#officeoutfit (295.9K)
#workwear (237.2K)
#capsulewardrobe (217.2K)
#casualoutfit (209.3K)
#whimsical (203.6K)
#parisianstyle (202.3K)
#concertoutfit (196.7K)
#sporty (193.2K)
#casualwear (185.3K)
#bohemian (184.9K)
#chicstyle (156K)
#minimalstyle (148.3K)
#ukstreetwear (146.3K)
#balletcore (119.1K)
#freesize (118K)
#oldmoneystyle (117.7K)
#formalwear (115.7K)
#classicstyle (115.7K)
#businesscasual (108.9K)
#schooloutfit (100.7K)
#chinesestreetfashion (88.5K)
#barbiecore (77.3K)
#quietluxury (68.5K)
#acubi (63.8K)
#90svibes (63.5K)
#mermaidcore (51.4K)
#smartcasual (44.1K)
#preppystyle (41K)

Best hashtags for clothing brands by business & industry

Connect with the broader fashion industry and business community with these relevant tags.

#onlineshopping (7.7M)
#brand (7.6M)
#clothingbrand (4.8M)
#StartUp (1.2M)
#sustainablefashion (1.1M)
#apparel (592.6K)
#tshirtbusiness (404.0K)
#clothingline (237K)
#clothingstore (228.6K)
#fashionbrand (228.5K)
#clothingboutique (205.9K)
#clothingmanufacturer (133.6K)
#apparelbrand (44.1K)
#apparelmanufacturing (31.9K)
#clothfactory (26.5K)
#apparelfactory (17.1K)

Best hashtags for clothing brands by target customer

Reach your ideal audience segment by using hashtags related to demographics and interests.

#plussize (5.7M)
#mensfashion (2.8M)
#female (952.9K)
#womensfashion (928.9K)
#corporate (839.8K)
#menstyle (806.5K)
#womenfashion (787K)
#menfashion (677K)
#midsize (570.4K)
#midsizefashion (527.1K)
#mensstyle (412.7K)
#coolmom (407K)
#girlies (403.7K)
#momstyle (219.3K)
#womanstyle (147.5K)
#womenstyle (135.8K)
#womenintheir30s (93K)
#menwear (87.9K)
#clothesforwomen (63.3K)

Best hashtags for clothing brands related to shopping & retail

Boost visibility during shopping events and promotions with these retail-focused hashtags.

#haul (17.3M)
#shopping (15M)
#sale (10M)
#promo (8.9M)
#tiktokfinds (7.9M)
#supportsmallbusiness (6.4M)
#freeshipping (2.2M)
#newarrivals (1.8M)
#shoplocal (1.7M)
#local (1.6M) (referring to local shopping)
#blackfridaysale (979.4K)
#tiktokshoprestock (928.2K)
#dealdrops (848.8K)
#tiktokshopmothersday (633.8K)
#clothinghaul (596.6K)
#resell (375.7K)
#ttslevelup (364.4K)

10 Tips On Using TikTok Clothing Hashtags

Here are some agency tips to maximize the effectiveness of TikTok hashtags for clothing brands.

#1. Use branded hashtags

Creating and promoting a branded hashtag is an incredibly effective strategy. It helps boost awareness, drive engagement, and build a dedicated community around your brand.

Integrating your brand with a challenge can make a branded hashtag campaign even more effective.

For instance, look at #itsfromboohoo (2.2K), a hashtag used by the brand @boohoo.

The fast-fashion retailer Boohoo launched a dance challenge in July 2020 using the hashtag #itsfromboohoo.

They created a custom song and worked with many influencers, including Kira Kosarin, Ellie Zeiler, Indiana Massara, Montana Tucker, etc.

This campaign achieved over 122.3 million views.

#2. Combine general and niche hashtags

Combine broad, widely used hashtags with more specific niche ones.

Niche hashtags focus on the product you want to promote, the content you share, or the potential customer you want to reach…

Niche hashtags are more targeted. They focus on the specific product you’re promoting, the particular content you’re sharing, or the exact customer segment you want to reach.

Examples:

Use general tags like #fashiontiktok (19.9M) or #styletips (1.7M).

Pair them with niche tags such as #personalstyle (186.7K) or even very specific ones like #howtofindpersonalstyle (129) if that matches your content.

#3. Utilize trending apparel hashtags

Stay current by utilizing trending hashtags. A great resource is the TikTok Creative Center.

Link: https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/pc/en

Navigate to Trends > Hashtags > Industry > Apparel & Accessories.

Here, you can explore what’s currently trending in your location over the last 7, 30, or 120 days.

Additionally, the New to top 100 filter helps you find emerging hashtags. These might be less competitive, offering a chance to gain visibility early on.

#4. Tag your target customers

Directly target your ideal customer demographic or interest group using relevant hashtags.

This helps your content appear in feeds and searches of users most likely to be interested in your products.

For example, use hashtags like #mensfashion to reach men or #womensfashion for women.

If you sell activewear, use #gymwear or #sportswear. For different sizes, age groups, or styles, consider #midsizefashion, #womenintheir30s, or #oldmoneystyle.

Think about who your clothes are for and use the tags those people would search or follow.

#5. Analyze competitors’ hashtags

Keep an eye on what successful clothing brands are doing.

Specifically, investigate the hashtags used by competitors who are similar to your brand or target the same audience.

Analyze which of their hashtags appear to be driving the most engagement, such as likes, comments, and shares.

For instance, if you are a sustainable brand, and you notice a competitor effectively using tags like #ethicalshoppingsale, #sustainablefashion, or #ethicalfashion, you can try to use them too.

Example of a sustainable brand competitor

#6. Participate in relevant hashtag challenges

While your own branded hashtag challenge is great (as in #1), you should look for broader, trending hashtag challenges on TikTok.

Choose challenges that naturally align with your brand’s aesthetic or values. Then, find creative ways to feature your clothing within the context of that trend.

For example, if a <styling outfits with basic pieces> challenge is popular, you could join in.

Showcase how your brand’s core or essential items can be styled in multiple creative ways, using the challenge hashtag alongside your relevant niche and general fashion tags.

#7. Use location-based hashtags

Location-based hashtags can be highly effective if your brand has a physical store, focuses on a specific geographic region, or participates in local events.

Example: Using tags like #nycshopping (18.8K) or #vietnamfashion (45K) can help you specifically attract local customers in that area.

#8. Consider seasonal and event-based hashtags

Tap into timely conversations and trends by incorporating hashtags related to the current season, holidays, or upcoming events.

This helps your content appear when users are searching for specific seasonal styles or shopping for events.

For example, depending on the time of year, use tags like #springfashion or #summeroutfit.

For holidays, relevant hashtags could include #christmasoutfit or #newyearstyle.

If people are shopping for a trip, consider #vacationoutfits.

#9. Don’t overdo it

Although TikTok allows a generous number of hashtags, focusing on quality over quantity is key.

It’s generally more effective to use a smaller selection of highly relevant tags.

We often recommend around 3-6 hashtags, but using up to 7-10 strategically chosen ones can also be effective.

Avoid filling your caption with excessive or irrelevant tags. This can appear spammy and overly pushy.

#10. Track, adapt, and experiment

Continuous analysis is crucial. Pay close attention to the performance of your own posts. Which hashtags seem to be associated with higher views, likes, comments, and shares?

Regularly review your top-performing hashtags and adapt your strategy based on what’s proving most effective for your brand and content.

Finally, don’t hesitate to experiment. Try different combinations of hashtags to see which tags might boost your content the best.

>>> Explore more: 290+ Christian Hashtags For TikTok To Grow Your Channel

Wrap Up

Mastering the best TikTok hashtags for clothing brands is essential for visibility and growth on the platform.

By utilizing a strategic mix of general, niche, and trending tags along with these expert tips, you can make your brand viral on TikTok and drive meaningful sales.

For more in-depth guides on TikTok marketing and the latest hashtag strategies, visit our TikTok blog.

Henry Duy

Henry Duy is the CEO and Founder of GDT Agency, and is a highly accomplished expert in Digital Marketing in the Philipines, Vietnam and the international market.

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