How To Add Hashtags On TikTok to Reach More People in 2026

If you want your videos to end up on the For You Page, knowing how to use hashtags correctly is a must. Adding hashtags to TikTok videos and posts is a great way to boost reach, especially for new accounts with few followers. It is not only about typing a ‘#’ symbol, but it is also about making sure the TikTok algorithm understands who your content is for. Whether you are new to the app or just need a quick refresher, this guide shows you exactly how to add hashtags on TikTok and how to choose the right ones for your niche.

Ultimate Guide on How To Add Hashtags on TikTok

Getting your content in front of the right audience on TikTok can feel like a guessing game, but hashtags are the most effective tool you have to steer the algorithm. They act as labels that tell the platform exactly what your video is about and who should see it in their feed.

Now, let’s explore the step-by-step guide on how to add hashtags on TikTok at different placements.

How To Add Hashtags To TikTok Captions?

When you make a new post on the TikTok feed, you can add hashtags relevant to the content to boost its visibility and connect with audiences right in the caption.

Adding hashtags to TikTok captions is a straightforward task. You can do it from your computer or right on your phone.

I will show you detailed steps and screenshots so that you can follow them easily.

Adding Hashtags to TikTok Captions on Mobile

Here is how to add hashtags to TikTok captions on the TikTok app when using a smartphone or tablet.

Note: These screenshots were taken on Android. The process is the same for iPhones and iPads.

1. On your TikTok app, upload the video or photos, tap Next, and write the caption as you usually do.
2. Tap the # Hashtags button or type the # symbol using the keyboard, then enter the word or phrase without spaces.
3. Use a space to separate each hashtag. 
4. Repeat steps 2 and 3 to add more hashtags to the post.
5. Once you’re finished, tap Post to publish the video, photo, or carousel.

Adding Hashtags to TikTok Captions on Desktop

Here is how to add TikTok hashtags on desktop.

Note: These screenshots were taken on Windows. The process is the same for Macs.

1. On TikTok.com, upload the video or photos and write the caption as usual.
2. Click # Hashtags or type the # symbol using your keyboard, then enter the word or phrase without spaces.
3. Use a space to separate your hashtags. 
4. Repeat steps 2 and 3 to add more hashtags to the post.
5. When you’re done, click Post.

>>> Learn more: Do Hashtags Work On TikTok And How To Use Them Effectively?

How To Add Hashtags To TikTok Videos?

You can also place clickable hashtags directly onto a TikTok video so that viewers can tap the hashtag and explore relevant content that includes the same tag.

This option is currently only available on the TikTok app.

Follow these steps:

Note: These screenshots were taken on Android. The process is the same for iOS and iPadOS.

1. Open your TikTok app and upload the video.
2. Tap the Sticker icon on the right side of the screen.
3. Tap #Hashtag.
4. Type the hashtag in the text box, then tap Done.
5. Repeat steps 2-4 to add more hashtags to the video as you wish.
6. Tap Next > Post to publish the video with the embedded hashtags.

How To Add Hashtags On TikTok Stories?

For TikTok stories, you can add embedded hashtags to both video and static photo formats. However, this feature is currently available for the mobile app version. Here’s how:

Note: The screenshots below were taken on an Android device. You can apply the same process to iPhones and iPads.

1. Open your TikTok app and create a story from your profile page.
2. Tap the Sticker icon on the right side of the screen.
3. Tap #Hashtag.
4. Type the hashtag in the text box, then tap Done.
5. Repeat steps 2-4 to add more hashtags to the video as you wish.
6. Tap Your Story to publish it with the hashtags.

How To Add Hashtags To TikTok After Posting?

Can you add hashtags to TikTok after posting? 

Yes, you can.

TikTok currently allows users to edit captions once a day and within 7 to 10 days of posting. After this period, the Edit button will be faded out, and you can no longer add hashtags.

Here is how to add hashtags after posting on TikTok, along with the corresponding screenshots of each step.

Adding Hashtags to TikTok After Posting on Mobile

Note: These screenshots were taken on Android.

1. Go to the post you want to add hashtags.
2. Tap the three-dot icon on the right side.
3. Swipe the toolbar to the left and tap Edit post.
4. Add hashtags to the description as usual.
5. Tap Save.

Adding Hashtags to TikTok After Posting on Desktop

Note: These screenshots were taken on Windows. 

1. On the computer, go to the TikTok Studio at https://www.tiktok.com/tiktokstudio.
2. Click Posts on the left side.
3. Click Edit (the pencil icon) next to the post you want to add hashtags to.
4. Add hashtags to the caption section as usual.
5. Click Save.

That’s it! By following these steps, you can add hashtags to captions, videos, and stories on TikTok with no hassle.

How To Add Hashtags on the TikTok Comment Section

Adding hashtags to the comments section to highlight important comments is something you can do. You can add new comments or reply to your audience’s comments on TikTok with your popular Hashtags.

So, does adding hashtags in comments work on TikTok? Absolutely possible. But I want you to understand clearly: In fact, adding hashtags to video captions or ad text creates more value than leaving them in the comments section.

Simply because TikTok’s algorithm reads hashtags in the caption and recognizes them better.

>>> Explore more: List Of Top Popular Hashtags On TikTok 2026 To Get Views & Go Viral 

How Can I Find Effective TikTok Ads Hashtags?

To find effective TikTok Ad Hashtags, you must know about the TikTok Creative Center. This is an extremely useful tool for finding valuable assets to use for advertising or trending videos. To use this tool, you need to access the link: ads.tiktok.com/business/creativecenter/pc/en on a desktop browser.

Though accessible without a login is available, I still recommend you to signing in with a TikTok Business Account to unlock full features, such as advanced analytics, top ads, and trend data, or via the “Creator Tools” section in the app.

Once you access successfully, you need to click on “Trends” > “Hashtags“. The screen below will appear, and what you need to do is search and research the data to build suitable Hashtags for advertising.

As you can see, when accessing Creative Center, you can read and learn about Hashtag metrics, including rankings, “Posts&Views”, “Trend” charts, “Creators”, and “See analytics”, which is the metric that helps you understand the indicators of that Hashtag as well as its popularity and prominent creators with the Hashtag.

When you click on “See analytics“, you can also clearly know the popular areas of that type of TikTok Hashtag, or you can even watch the most prominent trending videos with the required Hashtag.

Advantages of Adding Hashtags To TikTok

Adding Hashtags to TikTok is extremely important if you want your videos to stand out and reach potential audiences that can generate organic conversions. According to my research, after having a Hashtag in a TikTok, you can:

• Increase video visibility: When you use the right hashtags, your videos are more likely to appear in users’ “Explore” and “For You” sections, helping to reach more viewers.
• Content classification: Hashtags have a special effect in helping your audience find content they are interested in, and if you have the Hashtags they need, they can see your videos through suggestions from TikTok. For example, #game, #travel, #pet, #music, #housebuilding, etc.
• Create trends: Popular hashtags can create trends, attract many participants, and increase the spread of videos.
• Increase engagement: Hashtags attract users to interact with your videos by liking, commenting, and sharing.
• Attract potential customers: Hashtags help you reach users who are likely to be interested in your products or services.
• Enhance brand awareness: Hashtags help you introduce your brand to more users and increase brand awareness.
• Analyze marketing campaign effectiveness: Hashtags help you track marketing campaign effectiveness by tracking the number of video views, likes, comments, and shares for each hashtag.

Conclusion

In this article, I’ve walked you through how to add hashtags on TikTok for various placements and across different devices. With detailed instructions and clear screenshots, I’m confident you can effectively use hashtags to enhance your TikTok presence!

If you have any questions, need additional help, or are interested in our TikTok agency account for rent, feel free to contact GDT Agency. Our expert teams with seasoned experience are always ready to help you achieve your marketing goals.

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