50+ Brands That Collaborate With Small Influencers On TikTok In 2025 (Email Included)

As a small creator, you might wonder if there are major brands that collaborate with small influencers on TikTok. It can feel like PR packages and brand deals are only for creators with massive followings. But here’s the truth: that’s no longer the case! This guide reveals brands that regularly team up with TikTok micro influencers and provides actionable tips on how to reach out for exciting collabs and PR opportunities.

Big Brands That Collaborate With Small Influencers On TikTok (2025)

Wondering if big brands will work with you even if you don’t have a huge following on TikTok?

It might seem like collaborations are only for accounts with hundreds of thousands of followers. But actually, the answer is YES!

Take content creator Jeena Patel, for example. She landed major brand deals with fewer than 7,000 TikTok followers. This proves that follower count isn’t the only thing brands care about.

Here’s a breakdown of some major brands Jeena worked with, plus others open to working with micro influencers:

Saie

Saie, founded in 2019 by Laney Crowell, is a clean beauty brand known for its high-performing makeup made with safe, good-for-you ingredients. Our example creator, Jeena, snagged a campaign collab with this popular beauty brand.

How they connected:

Jeena got PR packages filled with products in exchange for making content. This is super cool because it proves brands like Saie see the value in specific campaigns and are happy to send gifted products for content, even to smaller accounts they vibe with.

Email for partnerships: community@saiehello.com

CASETiFY

Started in 2011, CASETiFY has grown into one of the biggest and fastest-growing tech accessory brands globally. They first got big by letting users turn their Instagram photos into custom phone cases – super popular on social media back then.

As they grew, they added tons of other tech goodies but kept their personalization vibe. Plus, they’re huge on collabs with other brands, TV shows, movies, and celebs.

How they connected:

CASETiFY emailed Jeena directly and sent her PR – a phone case and a charm, with no obligation to post about it. This is a prime example of a brand being proactive, finding creators they like, and building relationships. 

Jeena has even seen CASETiFY work with people who have less than 1,000 TikTok followers, showing they’re genuinely open to working with micro influencers. 

Email: press@casetify.com

Maybelline

Maybelline is a massive global cosmetics, skincare, and perfume giant based in NYC (and part of L’Oréal since 1996). Even a brand this big reached out! 

How they connected:

Maybelline emailed Jeena to send their new primers as gifted PR with no posting requirement, proving that huge brands are watching small creators!

Contact Email: Jen.HALE@loreal.com

Vacation Inc.

Vacation Inc. is the award-winning sunscreen company from Miami that’s all about making sun protection fun. Launched in 2021 by advertising vets and Poolsuite’s founder, they blew up fast thanks to their amazing products and super nostalgic 80s-inspired brand world.

How they connected:

Jeena DM’d Vacation Inc. on Instagram when she had less than 100 followers. The brand responded and sent her some of their top products, including their famous whipped cream sunscreen. 

This proves that you should be proactive and reach out. Even just a friendly DM can totally open doors. 

Email: partnerships@vacation.inc | Instagram: https://www.instagram.com/vacationinc/

Drunk Elephant

Drunk Elephant is a hugely popular skincare brand you’ve probably seen everywhere, especially with their viral skincare smoothies on TikTok.

How they connected:

Jeena received PR through an agency she partnered with. There was no obligation to post, highlighting the power of connecting with agencies.

Email: press@drunkelephant.com

>>> Learn more: How To Become A TikTok Influencer?

Other Brands That Work With Micro Influencers On TikTok (2025)

Beyond Jeena’s experience, here’s a curated list of additional brands that send PR products to small TikTok influencers. These brands are open to collaboration, and many are global names.

GDT Agency has included their contact info so you can proactively reach out. Use these methods (email, Instagram account, and application form) to pitch yourself.

Important note: These usually go to their marketing or PR teams, so put effort into your message and don’t spam!

Skincare and beauty brands

• Rare Beauty: hello@rarebeauty.com
• Rhode: hello@rhodeskin.com
• Bubble Skincare: love@hellobubble.com | https://hellobubble.com/pages/community
• BYOMA: pr@byoma.com
• Basma Beauty: hello@basmabeauty.com
• Good Molecules: pr@goodmolecules.com
• ANUA: global_contact@anua.kr
• IT Cosmetics: pr@itcosmetics.com
• Commonlab: collab@skin1004korea.com
• VT-Cosmetic: globalmkt3@vt-cosmetics.co.kr
• Medicube: medicube_global_pr@apr-in.com
• iUNIK: marketing@iunikcos.com
• Haruharu Wonder: overseas@thedfs.co.kr
• Smooche: valerie@smooche.com
• Daymellow: info@daymellow.co.kr
• Beplain: contact@momentsco.com
• Round Lab: trade@roundlab.co.kr
• ABEREDE: sales@aberede.com
• MediFlower: mediflower11@hanmail.net
• MIMU MIMU: mimu.crew@gmail.com
• House of HUR: sidika13014@goodai-global.com
• Glossier: brand@glossier.com
• Kosas: letschat@kosas.com
• Cake Beauty: contactus@cakebeauty.com
• Skylar: partnerships@skylar.com
• Pixi Beauty: friends@pixibeauty.com
• HUDA BEAUTY: https://www.instagram.com/hudabeauty/
• Youth To The People: Jay.THAPAR@loreal.com
• Garnier: Lydia.HUNTER@loreal.com
• Three Ships Beauty: influencers@threeshipsbeauty.com
• Caudalie: pr.us@caudalie.com
• Simply Earth: mitzi.calamba@simplyearth.com
• 7 Virtues: esther@the7virtues.com
• Honeydew Labs: honeydewlabsusa@gmail.com
• Kopari Beauty: pr@koparibeauty.com
• Peace Out Skincare: partnerships@peaceoutskincare.com
• REM Beauty: info@rembeauty.com
• Dime Beauty Co: hello@dimebeautyco.com
• Merit Beauty: partnerships@meritbeauty.com
• ColourPop: pr@colourpop.com
• Kind Patches: hello@kindpatches.com

Clothing and fashion brands

• Berlook: cherry@berlook.com
• Comfrt: info@comfrt.com
• White Fox Boutique: collabs@whitefoxboutique.com
• Le Tanneur: p.roy@letanneuretcie.com
• Forever 21: press@forever21.com
• Shein: publish@shein.com
• ASOS: marketing@asos.com
• Windsor Store -ambassador@windsorstore.com
• Boohoo: partnerships@boohoo.com | pressoffice@boohoo.com
• OUMO Jewelry: https://af.uppromote.com/oumojewelry/register
• Halara: collaboration@thehalara.com

Others

• BUBBL’R: ann.stuettgen@wis-pak.com

Why Brands Work With Small TikTok Influencers?

So, what’s in it for big brands that collaborate with small influencers on TikTok?

Here are some benefits they can get:

• Better relatability: Small creators often feel more like a friend recommending something, not a celebrity selling something. They’ve built trust within a specific community, so their recommendations carry weight.
• More authenticity: Their content often feels raw, real, and unpolished. This makes them seem more trustworthy. When they genuinely recommend a product, it feels like a real person talking, boosting brand credibility big time.
• Niche-focused: Micro influencers usually focus on a very specific niche or local area. Brands can work with them to reach exactly the right audience they want, without wasting marketing spend on people who aren’t interested.
• Cost-effective: Working with small influencers is way cheaper than hiring a celebrity or macro influencer. Often, it starts with just sending free products (PR), offering a fantastic return on investment for the brand.
• Experimentation: Working with smaller creators lets brands test out different marketing ideas, content styles, and campaigns without the massive budget or risk of a big-name collaboration. It’s a playground for creative, innovative approaches.

3 Tips For Small TikTok Creators To Get Collaborations With Brands

If you’re a small TikTok creator dreaming of brand deals, here are some key tips to help you make it happen.

Tip #1: Stop stressing about follower count

Brands care more about engagement, niche alignment, content quality, and your genuine passion for their products than your follower number.

Focus on creating authentic, high-quality content that speaks directly to your audience.

Tip #2: Be proactive

Don’t wait for brands to find you. Take initiative. Send direct emails, slide into DMs professionally, or join influencer marketing platforms and agencies. 

Being proactive is one of the fastest ways to open collaboration opportunities.

Tip #3: Celebrate every PR package

Receiving gifted products, even without an obligation to post, is a big step.

It helps you build relationships, generate fresh content, and often leads to paid deals later. Treat every PR moment as a milestone in your creator journey.

Remember, collaborating with big brands is absolutely within reach, no matter how many followers you have today. Stay consistent, create with passion, and don’t be afraid to put yourself out there.

>>> Explore: TikTok Influencer Pricing Calculator: 6 Free Tools

Conclusion

Working with brands that collaborate with small influencers on TikTok is 100% possible — no matter your follower count. With consistent, high-quality content and the courage to reach out, you can absolutely get noticed by big names.

Want more tips on crushing it on TikTok and landing brand deals? Subscribe to our TikTok blog for expert guides, real creator stories, and insider advice!

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