How to Turn Off Comments on Instagram Ads: A Step-by-Step Guide 2025

icon
icon
Author Henry Duy
icon
10m reading

Comments on Instagram ads can serve as a double-edged sword. Some are positive, while some are negative. Can you turn off comments on Instagram ads? My answer is Yes.

How to turn off comments on Instagram ads? Now, let’s dive into different ways to disable comments on Instagram ads.

How to turn off comments on Instagram ads?
How to turn off comments on Instagram ads?

How To Turn Off Comments On Instagram Ads Using The Instagram App?

Instagram provides a straightforward way to manage comments directly within the app. Here’s how you can disable comments on your Instagram ads:

  1. Open the Instagram App and log in to your business account.
  2. Locate Your Ad Post: Tap on your profile. Find the post that you’ve turned into an ad. Note that you can only manage Instagram ad comments that originate from existing posts.
  3. Access Post Settings: Tap the three-dot menu (⋮) at the top-right corner of the post.
  4. Disable Comments: Select Turn Off Commenting from the menu. This action immediately disables comments for that post, including those that are part of your ad campaign.

💡 Pro Tip: If you’re managing multiple posts, consider setting a policy to review and disable comments on ads before promoting them to save time.

>>> Follow GDT Agency to update more blogs about Instagram Ads <<<

How To Manage Comments On Instagram Ads Through Meta Ads Manager?

How to manage comments on Instagram ads through Meta Ads Manager?
How to manage comments on Instagram ads through Meta Ads Manager?

For advertisers managing Instagram campaigns through Meta Ads Manager, disabling comments is a much easier and more manageable process. Here is how to turn off comments on Instagram ads within Meta Ads Manager:

  • Log in to Meta Ads Manager: Access your Meta Ads Manager account.
  • Navigate to Your Campaign: Locate the specific ad campaign or ad set where you want to turn off comments. Use the search or filtering tools for faster access.
  • Access Ad Settings: Click on the ad you want to edit. This will open the ad settings panel where you can modify details.
  • Disable Comments: Scroll down to the Creative Settings section. Toggle the Turn Off Comments option to disable comments on the ad.
  • Save Changes: Confirm and save your changes. Comments will now be disabled for the selected ad.

>>> Read more blogs about ads tips at Meta Ads blogs <<<

How To Delete Individual Comments On Instagram Ads?

How to delete individual comments on Instagram ads?
How to delete individual comments on Instagram ads?

In some cases, you might want to remove specific comments on your Instagram ads rather than disabling comments altogether. Here’s a step-by-step guide to help you delete individual comments:

  1. Log in to your Instagram account via the mobile app.
  2. Locate the Ad Post: Navigate to your profile and find the ad post containing the comment you want to delete.
  3. View Comments: Tap on the comments icon below the ad post to open the comment section.
  4. Select the Comment: Scroll through the comments and find the specific one you want to delete.
  5. Delete the Comment: For iOS, swipe left on the comment and tap the trash icon. For Android, tap and hold the comment, then select the trash icon from the menu.
  6. Confirm Deletion: Ensure the comment is successfully removed from the post.

How To Automatically Turn Off Bad Comments On Instagram Ads?

How to automatically turn off bad comments on Instagram ads?
How to automatically turn off bad comments on Instagram ads?

To save time, you can set up automatic filters for all your campaigns in advance, ensuring harmful or inappropriate comments are blocked before they appear. Here’s how you can disable comments on Instagram ads:

  1. Open Instagram Settings: Open the Instagram app, go to your profile, and tap on the three-line menu (≡). Select Settings from the menu.
  2. Navigate to Comment Settings: Under the Settings menu, choose How others can interact with you. Click on Manage comment settings.
  3. Set Up Filters:
    • Scroll down to Comment Filtering.
    • Type specific keywords or phrases you want to block. Separate them by commas. Instagram will automatically hide comments containing these terms.
    • Tick the box Hide comments.
  4. Save Your Preferences: Click on Submit, and the filters will be applied to all your posts, including Instagram ads.
  5. Monitor Effectiveness: Regularly review hidden comments to ensure the filters are working as intended and adjust your keyword list if needed.

When Should You Disable Comments On Instagram Ads?

Now you know how to turn off comments on Instagram ads. Remember that not all Instagram ads require comments to be turned off. Here are some scenarios where disabling comments might be the best course of action:

  • High Volume of Negative Feedback: If an ad receives excessive criticism that could harm your brand.
  • Spam and Irrelevant Comments: To keep your ads clean and professional.
  • Sensitive Campaigns: It’s better to maintain control over the conversation for campaigns addressing sensitive or polarizing topics.

Tips To Manage Instagram Ad Comments

Tips to manage comments on Instagram ads
Tips to manage Instagram ad comments

While disabling comments can protect your brand, it’s important to strike a balance. Engagement is a core component of social media advertising, and comments often provide valuable insights into customer sentiment. Instead of turning off comments universally, consider the following options:

  1. Use Comment Filters: Instagram allows you to set up filters for offensive words or phrases. This ensures only appropriate comments appear on your ads.
  2. Assign Moderators: Have a team member or social media manager actively monitor comments to engage with constructive feedback while removing harmful ones.
  3. Respond Strategically: Use positive comments as opportunities to build rapport and address negative comments with professionalism and transparency.

Conclusion

Mastering how to turn off comments on Instagram ads is essential to maintain control over your Instagram ads campaigns. Remember, while disabling comments can be beneficial, balancing engagement and moderation is key to building a strong and interactive community around your brand.

Do you successfully manage comments on Instagram ads? If you have any other questions about Instagram ads, please leave them in the comments.

  • Herry Duy

    Henry Duy is the CEO and Founder of GDT Agency, and is a highly accomplished expert in Digital Marketing in the Philipines, Vietnam and the international market.

Was this helpful?

Yes
No
Thanks for your feedback!
Contact
x