TikTok Ads Business Account: Your Complete Guide to Advertising Success

In recent years, TikTok has developed from one of the most popular social media platforms to a powerful advertising ecosystem. With over 1.5 billion active users worldwide (statistic), numerous business owners leverage this platform to promote their products. Currently, businesses are increasingly turning to TikTok Ads Business Account to be able to reach younger audiences, boost engagement, and drive sales. In this guide, we’ll walk you through everything you need to know to maximize your TikTok Ads Business Account for advertising success.

What is TikTok Ads Business Account?

A TikTok business account is packed with management tools and features to help brands manage their TikTok activity. TikTok business account serves as the brand’s home base, helping you build your business brand on the platform, manage brand activities, and engage with the audience. 

TikTok business accounts give advertisers access to TikTok’s comprehensive business tools, including detailed analytics, creator studio, advertising capabilities, and more. All of these features are designed to improve your TikTok marketing strategy and help grow your business brand on the platform.

Why Do You Need A TikTok Ads Business Account?

Now that you understand what a TikTok ads business account is, let’s discover why thousands of businesses have decided to invest in this platform to boost the growth of their business. There are several significant benefits when having a TikTok ads business account that aren’t  available with a personal account, which include:

Insightful Analytics

The analytics page is a place to track the performance of your videos by providing useful data about the growth of your account. This page covers 4 main categories, including Followers, Content, Overview, and Live. Each category displays specific information that will be helpful for your strategy.

Customized Advertising

If you’re a product-based company, a Business account is crucial for customized advertising to your audience. TikTok can help users discover new products and brands, and ads are a huge part of that.

Access Various TikTok Ads Types

By creating a TikTok business account, you can run high-converting ads on TikTok to spread your own stories and reach the right target audiences. Diverse TikTok ad formats have shown great potential and have been regarded as an incredible marketing tool to go viral on TikTok and gain new followers.

Exclusive access to the Commercial Music Library

For any brand, sourcing and licensing music for branded content can be challenging. However, by using a TikTok Ads business account, you are able to access the best solutions with a massive amount of high-quality and free-to-use songs, music, and sounds from Commercial Music Library.

Business Creative Hub: 

The next advantage of using a TikTok ads business account is the ability to access the Business Creative Hub. If you are getting stuck and can not find any ideas for the next post, or don’t know what’s trending now, Creative Hub will be a powerful tool to help you.

Creative Hub helps you speed up the process of turning your ideas into TikTok videos by offering 2 resources: Business Content Guide to give useful tips on content strategy, storyline ideation, video shooting, and even success stories, while Video Showcase helps you discover the latest trends on TikTok over the past 30 days in your country.

Access to Lead Gen Tools

 With a TikTok ads business account, you can add a website link in your bio, as well as business contact information and TikTok Shop for native ecommerce. It’s truly another great feature for companies that sell products online.

What Are The Different Between TikTok Ads Business Account and Personal Account?

When it comes to TikTok advertising, there are 2 types of advertising accounts: personal accounts and business accounts. Though both types of accounts belong to the same platforms, a TikTok ads business account has a lot of advantages when compared to a personal one. Understanding the difference between a business and a personal account is crucial.

• Purpose & Usage: Personal account is designed for individual users to create content and share videos, and follow trends, while the business account is specially designed for brands, businesses, and marketers to advertise and market products or services professionally.
• Access to Ads & Promotions: A Personal account can not run paid ads through TikTok Ads Manager, while a TikTok business account has full access to TikTok Ads Manager, advanced ad formats, and campaign optimization tools.
• Analytics & Insights: Personal account has basic performance metrics such as views, likes, shares, and followers. On the other hand, TikTok ads business accounts have advanced analytics, including traffic sources, content performance, …
• Profile Features: Personal account has limited bio options, and can only add a clickable link after reaching 1000 followers. In the meantime, a business ads account can add a website link, email, and other CTAs immediately without the need to meet the specific follower requirement.

With the huge advantages that TikTok ads business account brings, it’s definitely a wise choice for brands, businesses, and marketers who want to take full advantage of advertising on TikTok to boost their development. Besides TikTok ads business accounts, you can also consider using or renting a TikTok agency account that offers higher trust levels, fewer restrictions, and direct support to maximize ad performance to scale your campaign faster and safer.

In short, whether you choose a personal account or a TikTok ads business account, it’s best to determine the right one that brings the most benefits for your specific goals. If you want to find out more information about personal accounts, don’t hesitate to refer to our dedicated article: Can You Run TikTok Ads on a Personal Account? What You Need to Know.

How To Set Up a TikTok Ads Business Account?

From what TikTok business account is, the benefits and differences between business and personal accounts, now that you have adequate knowledge of TikTok ads business accounts. In the next section, let’s discover how to set up a TikTok ads business account with the guide below!

• Go to the TikTok for Business Site: You need to open your web browser and navigate to the TikTok Ads Manager Sign Up Page to create your account.
• Create a Login: Create a new personal account by using your business email and set up your password, or log in with TikTok (if you already have a personal account).
• Complete Business Details: Next, you need to provide basic information about your business, like country or region (to ensure you comply with local regulations), industry, legal business name (used for verification), timezone, phone number, and currency.
• Set Up Billing: Choose your payment method, selecting between automatic or manual payments, and provide the necessary billing information.
• Choose a Mode: Select either Custom Mode for more advanced targeting options and flexibility, or Simplified Mode for more basic features.
• Register Your Account: Complete the remaining steps and click Register to finalize your TikTok Ads Manager account. 

Once your account is created, you can access the TikTok Ads Manager dashboard to start creating campaigns. If you want to learn more about TikTok Ads Manager or TikTok ad accounts, check out our dedicated article. We have a complete guide for businesses Here!

Best Practices for TikTok Ads Business Account Success

As a leading digital marketing agency that successfully serves hundreds of international brands, in this section, we will provide some expert tips to help you maximize results from your TikTok advertising campaigns:

• Understand Your Audience: Keep in mind that TikTok is currently dominated by Gen Z and Millennials. Therefore, you will need to tailor your message accordingly to be able to reach these types of audiences.
• Create Native-Style Content: TikTok users value authenticity over polish; therefore, content that feels native to the platform performs significantly better than traditional advertising approaches.
• Leverage Trends: Remember what I said previously about TikTok being dominated by Gen Z and Millennials? Because of those reasons, using trending sounds, hashtags, and challenges will increase the visibility and relevance.
• Test and Optimize: Run A/B testing on creatives, audiences, and placements to explore which one works and which one needs to be adjusted to optimize your performance.
• Respect Community Guidelines: You have to ensure all content complies with TikTok’s advertising policies that do not contain misleading claims, are appropriate for all audiences, and respect intellectual property rights. If not, your account will be penalized or, even worse, permanently suspended. 

Conclusion

It would not be exaggerated when claiming that a TikTok Ads business account is the foundation of successful advertising on TikTok. This ad account not only provides access to TikTok Ads Manager but also opens the ability to access many advanced tools to run data-driven and scalable campaigns. We hope that our article can partly become a guide to help you succeed in TikTok Marketing.  

If you have any questions or need additional help, feel free to contact GDT Agency. Our awesome support team is always here to assist you!

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