Case Study: How We Helped A Weight Loss Surgery Clinic Decrease CPL By 53.9%

About The Client

Based in Mexico, ReVita is a weight loss surgery clinic that offers high-quality surgical procedures for patients from Mexico, the United States, Canada, etc.

Their advantage is the much lower affordable cost for procedures like gastric sleeve or gastric bypass, compared to private clinics in the US or Canada.

To attract patients from the US and Canada, ReVita ran Google ads search campaigns targeting these locations and generated a portion of leads. 

However, their campaigns were underperforming and cost-ineffective. Their cost per lead (CPL) was quite high, around $76 per lead. 

This made it hard for them to operate profitably and scale their reach through Google ads.

Therefore, they partnered with GDT Agency to find solutions to reduce the CPL and get more qualified patient leads. 

Challenges & Objectives

The main challenges facing the ReVita weight loss surgery clinic included the high CPL, low conversion rates, difficulty in scaling, and limitations with standard ad account structure hindering their optimization tactics.

They came to us with several objectives.

First, they wanted to reduce the average cost per lead and optimize the ad budget of their Google ads campaigns.

Second, ReVita needed to increase the total number of high-quality patient leads through Google ads.

Third, they aimed to ensure stable and uninterrupted campaign performance for a more consistent lead flow.

Reasons & How We Helped ReVita Solve Their Issues

Our collaboration with ReVita started in November 2022. After a thorough analysis, we identified some key reasons for their low-performing Google ads. 

We suggested solutions to deal with each issue below

Too generic landing page

The first mistake of the clinic was directing all search ad audiences to the website’s main homepage, which was too generic and not optimized for conversions.

As audiences couldn’t find the specific information they were looking for, they left the site quickly without taking the desired action. 

This led to a high bounce rate (BR), high CPL, and low conversion rate (CVR).

➡️ Solution: 

We advised them to design different landing pages tailored to different keywords and procedures of different ad groups and campaigns.

For example, a landing page for gastric bypass and another page for sleeve gastrectomy.

By separating landing pages, we ensured the audience got the information they wanted and drove more conversions.

Ineffective ad copy & low CTR

We also noticed that ReVita’s ad copy versions were not compelling and targeted enough for clicks. 

This resulted in a low click-through rate (CTR) and high cost-per-click (CPC).

➡️ Solution:

We guided them on how to write an effective ad copy, including the headlines and descriptions.

The key was to use a copy hook that attracted the audience in the first few words. 

Also, we focused on highlighting the benefits patients could get from their services compared to other clinics, instead of listing their capabilities. 

Finally, we added a strong, prominent call to action (CTA) to boost the CTR directly.

Example:

• Ineffective ad copy: ReVita Bariatric Center. We offer several types of bariatric procedures including gastric sleeve and bypass surgery by experienced doctors. Learn more about our process and why patients choose us.
• Effective ad copy: Save 70% on gastric sleeve. Affordable, all-inclusive packages. Safe, proven results. Take control of your life. Call today for a free virtual consultation!

Lack of data-driven budget optimization

Their third problem lay in the wrong geotargeting and ad scheduling strategy. 

They simply spent the ad budget evenly across all locations and times, including the low-performing sections. 

This resulted in a waste in ad spend and overall high CPL.

➡️ Solution:

We tracked and analyzed their ad performance by geographic location and time. 

Based on the data, we increased the budget for high-performing areas and times, while reducing the ad spend or even excluding low-performing locations and periods.

Account structure restrictions

Standard Google ad accounts regularly face structure restrictions and performance fluctuations. 

This was another reason that hindered ReVita from rapid optimization and scaling.

➡️ Solution:

We provided them with our Google agency accounts for rent. 

These accounts are much more stable, reputable, and advanced with full features available, which ensures campaigns run without interruptions or restrictions.

Results & Stats

By applying a multifaceted optimization strategy and using stable Google agency ad accounts, ReVita and GDT Agency successfully made significant improvements.

The first results were higher click and conversion rates, thanks to the tailored landing pages which enhanced the ad relevance.

The new strategic budget allocation allowed us to concentrate the ad budget on high-performing campaigns, optimize the ad cost, and maximize ROAS.

Also, the agency accounts ensured stable, uninterrupted campaigns, allowing ReVita to implement optimization strategies without delays or setbacks.

The following figures demonstrate their significant achievements:

• Average CPL decreased by 53.9%, dropping from $76 to $35.
• CTR increased by 33.4%.
• Landing page CR soared by 45%.
• Ad cost increased from $15,000 to $20,000 per month (+33%).
• Leads increased dramatically from ~197 to ~571 per month (+190%). 
• Revenue from ads increased significantly from $75,000 to $217,000 per month (+190%).
• ROAS: Improved significantly from 5.0X to ~10.9X.

Conclusion

With meticulous analysis and strategic optimization, we successfully helped ReVita achieve a low CPL ($35) and exponential growth. Currently, they are spending a stable amount of approximately $20,000 per month on Google ads and enjoying a consistent patient volume of nearly 30 monthly.

This demonstrates the power of Google ads when approaching correctly. 

Want to get 10X ROAS like ReVita? Contact us to schedule a free consultation.

Note: Name has been changed to protect privacy.

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