Facebook Ad Account Disabled: Reasons And Swift Fixes In 2024

Having a Facebook ad account disabled can be a huge hindrance for advertisers as it stops all of your existing ads and blocks you from launching new campaigns. Explore the underlying causes, get the latest expert guides to fix the issue, and learn effective prevention measures to avoid the pitfalls, all in this article.

Detect A Facebook Ad Account Disabled Issue

When your Facebook ad account is disabled, you will be completely blocked from creating, editing, and managing ads and related assets. All campaigns created with the ad account will stop. Therefore, your sales might drop like elevators. 

Facebook may also send you notifications via email or show that the Facebook ad account status is disabled when you try to access Ads Manager.

So, if you see a big red lock on the screen like the image below, you know that your ad account is disabled on Facebook.

Facebook Ad Account Disabled: 3 Typical Causes

Your adrenaline must spike when seeing the notification stating that your Facebook ad account is disabled. I understand this is a hard experience, but trust me, every advertiser can encounter this issue sometimes.

All you need to do is keep calm, find the underlying cause behind this disablement, and troubleshoot the issue according to the cause.

Many factors can cause this pitfall, but we can classify them into 3 main causes. 

Facebook ad account disabled for payment issues

Late payment

If you forget to pay the due or you don’t have sufficient funds in your account, Facebook will temporarily disable your ad account until the outstanding balance is cleared.

What to do?

• Review your Current balance: Go to Ads Manager, select Billing & Payments, then choose the Payment activity. View the current balance in the disabled ad account.
• Pay the due: Click the Pay Now button next to the current balance section. Add funds to your bank account or add a new payment method with sufficient funds.

Incorrect or expired payment method

Another common cause of failed payment issues on Facebook ads is incorrect card numbers, billing information disparities, mismatched account owner names, expired cards, etc.

What to do?

• Double-check information: Review the card numbers, expiration dates, CVV codes, bank account numbers, account wonder names, etc. Make sure everything is input correctly and the payment method is not expired.

• Update payment method: If there are any disparities in payment information or the card has already expired, promptly update the payment method to troubleshoot the issue. 

Note: Your payment method must not be used on too many accounts. Facebook limits the number of ad accounts you can associate with a payment method. Also, if you were suspended from advertising in the past, don’t use the same payment method for the new ad account, as Facebook can identify offenders by payment methods and may disable your new ad account immediately.

Credit card limits

Some credit card owners can set a limit for the maximum charge in a single transaction. Exceeding the limit can lead to failed payment issues and make the ad account disabled on Facebook.

What to do?

• Contact the bank or card provider: Discuss with the payment provider to temporarily increase the credit card limit.
• Decreasing your billing threshold: Go to Ads Manager, select the Billing & Payments section, then click Payment Settings. In the Current Balance section, tap the pencil icon, enter the new billing threshold, and Save.

Facebook ad account disabled for unusual activity

Unusual activities in your ad account can trigger security alerts. Facebook may suspend your ad account as a proactive measure to protect your cards from being hacked or compromised. 

Many activities can be seen as unusual or suspicious, including:

Multiple IP addresses

Creating or editing ads from strange IP addresses, logging in to the account from unfamiliar geographical regions.

Suspicious devices

Logging in from an irregular device without two-factor authentication

A sudden surge in ad budgets

An abrupt and huge increase in ad budgets, and unusual spending patterns.

Account and billing name mismatch

A discrepancy between the name of the ad account and the card owner.

What to do?

• Verify your identity: Provide your ID photo and personal information to confirm your possession of the ad account.
• Set up 2-factor verification: Turn on 2-factor authentication to protect your personal account and ad account from unauthorized access.

Facebook ad account disabled for policy violations

Not only policy violations committed by you will make your Facebook ad account disabled. If your ad account is related to another suspended ad account or network, you may incur the ban as well.

Facebook’s advertising policy is a long read. I have compiled the main advertising activities that are not allowed on Facebook.

Running ads with violating content

Ads containing content violating Facebook’s community standards and ad policies will be rejected. Your business assets such as ad account, user account, page, and business manager account may also be disabled from advertising.

• Unacceptable content: Ilegal or unacceptable content, including:
  • Child sexual exploitation, child abuse, nudity
  • Coordinating harm, promoting crime
  • Dangerous organizations/individuals
  • Discriminatory practices
  • Hate speech
  • Human exploitation
  • Locally illegal content/products/services
  • Misinformation
  • Vaccine discouragement

• Fraud, scams, and deceptive practices:
  • Fraud and scams regarding loans, gambling, investments, cash flips, money mulling, money laundering, inauthentic identity, product or rewards, fake documents, stolen information/goods/services, unauthorized use of devices, and misleading health practices
  • Unacceptable business practices: Deceptive or misleading practices
  • Circumventing systems: Disguising the ad’s content or landing page, using Unicode characters or symbols to infer banned words, etc.

• Restricted goods and services: Ad content that can cause negative effects on users’ health and safety is restricted to some extent. Be careful when you run ads relating to these topics.
  • Alcohol
  • Exploiting crises and controversial events to induce people to buy products/services
  • Dating services
  • Hazardous goods and materials
  • Weight loss and cosmetic products
  • Adult products and reproductive health
  • Historic artefacts
  • Sale of human body parts or fluids
  • Threatened or extinct or endangered species
  • Tobacco or related products
  • Weapons, ammunition, and explosives
  • Illicit or recreational drugs, unsafe substances
  • Addiction treatment ads without certification
  • Financial products and services
  • Cryptocurrency and related services/products
  • Online gambling and games
• Objectionable content: Advertisers should not use content that can cause negative experiences for Facebook users, such as:
  • Adult nudity and sexual activity
  • Adult sexual exploitation
  • Commercial sexual services
  • Sexually explicit language
  • Bullying and harassment
  • Profanity
  • Privacy violations and personal attribute implications 
  • Shocking and violent content
  • Suicide, self-injury, eating disorders
• Intellectual property infringement: Using ad content that violates the intellectual property rights of Meta or a third party is not allowed and can make your Facebook ad account disabled.
  • Copyright infringement
  • Trademark infringement
  • Other legal rights infringement
• Social issues, election, politics: Social issues, electoral, or political advertising must follow the applicable laws and Meta’s authorization process.
• Low-quality or disruptive content:
  • Withholding information to entice people to click a link
  • Using sensationalized language, exaggerated headlines 
  • Engagement bait 
  • Low-quality, minimal original content on the landing page

• Spyware or malware

• Non-functional landing page: Ads directing users to a landing page that is non-functional or a PDF or JPEG file, pages under construction, etc., are not accepted on Facebook.

Evading enforcement

Trying to evade Facebook’s review process or enforcement actions is also a kind of policy violation and can be a reason why your ad account is disabled on Facebook.

According to Facebook’s guidelines, actions that can be seen as attempts to evade enforcement comprise: 

• Creating and launching the same or similar ads that violate Facebook policies with different ad accounts.
• Running ads with no clear business goals with multiple ad accounts.
• Trying to create new ad accounts to continue violating actions after your Facebook ad account has been disabled for initial violation.

Violating networks or associations

A disabled Facebook ad account can be the result of a close connection with another abusive ad account, page, or other business assets.

Also, if you display behavior similar to a violating business asset, Facebook may suspect your intention and restrict you from advertising on the platform.

What to do?

• Always comply with Facebook’s advertising policies.
• Appeal the decision if you believe your ad account is disabled by mistake.

2 Swift Fixes For Facebook Ad Account Disabled Issues

Experts suggest 2 main approaches to solve the Facebook ad account disabled issue.

Chat with Facebook’s support team

The very first thing you should do when your Facebook ad account is disabled is to chat with the support team at Facebook to directly address your problem.

To find the live chat option, you can do as following:

• Open Business Help Center.
• Scroll to Find answers or contact support.
• Click Get Started.
• Click Chat with a representative if live chat is available.
• Tell the representative that your ad account is disabled by mistake and share the necessary information as required.

Note: Not everyone can chat or speak live with Meta to get help with account issues. It depends on the supported regions, the time you reach out, and the account level. 

Submit a Facebook ad account disabled appeal

If you can’t directly contact Facebook’s support team, try the second option: submit an appeal to Facebook against its decision following these steps:

• Open Business Support Home at https://www.facebook.com/business-support-home/.
• Select the disabled ad account you want to reclaim. 
• In the What You Can Do section, view all recommended steps and meticulously follow them. These steps may vary based on where you are in the process and the type of account restriction. You may need to:
  • Confirm identity
  • Complete verification
  • Secure ad account
  • Review request

• Provide all needed information and documentary to help Facebook investigate your case. 

Here is an appeal sample that I sent to Facebook to recover my ad account.

Dear Facebook,

My ad account (ID: 0123456789) was disabled recently due to not complying with Facebook’s advertising policies.

I believe this was a mistake because as an experienced advertiser with over 5 years running Facebook ads, I have always adhered to your ad guidelines.

I reviewed my ads and could not find any problem. Please review and recover my ad account so that I can continue my advertising campaigns on your platform.

Best regards,

Thanh

• Click Submit for review and wait for a Facebook response.

If Facebook accepts your appeal, you can get your ad account back and continue your campaigns. In case your appeal is rejected, don’t worry, there is still another way out – an evergreen solution that will save you from account issues forever.

Protip: If you are too tired of multiple appeals that seem to be going nowhere, you can say goodbye to the headache of Facebook ad account disabled issues forever with a Facebook agency ad account.

>>> For more information, you can refer to our previous post: What Is A Facebook Agency Ad Account? Easiest Way To Get One In 2024

Prevention Measures To Avoid Facebook Ad Account Disabled Pitfalls

While our Facebook agency ad account rental service can significantly reduce the risk of account suspension, I strongly recommend you follow our expert advice to avoid any potential pitfalls for optimal results.

Follow Facebook’s Advertising Policies

It’s obliged for advertisers to adhere to Facebook’s advertising policies. You should be responsible for your ad campaigns. Ensure the products/services you are promoting are legal and allowed for ads.

Familiarize yourself with Facebook’s advertising policies and craft compliant ad content and landing pages, avoid using banned words and prohibited practices, and do not try to cheat Facebook’s review system.

Meanwhile, keep yourself updated with Facebook’s ad policies to avoid unintentional rule breaches and account suspensions.

Scale your budget gradually

When you increase your budget, do it gradually and step-by-step so that Facebook won’t take it as an unusual activity and disable your ad account. 

You can follow my budget scaling tips for high-performing ads:

• Double your budget every 1 – 2 hours.
• Check your ad metrics (CPA, CPC, CTR, CPM, CPLPV,..).
• Don’t increase your budget too quickly and too much at one time.

For example, to raise a budget of $25 to $800, you need to increase it to $50. If all metrics are good, you can continue to lift the budget to $100, $200, and $400, one by one. If ad performance worsens, you should stop scaling. 

Pay attention to your payment method

Regularly review your payment information, and check the expiration dates and the funds in your payment method to detect any problems in time. Also, it’s suggested to add a backup payment method to your account in case the current one fails to ensure a seamless operation on Facebook ads.

Conclusion

This article has covered every information you need to know to solve Facebook ad account disabled issues. In summary, you need to detect the cause and follow instructions to request a review from Facebook. Be prepared that your appeal might be rejected, and don’t despair. You can always restart your advertising campaigns with more stability and fewer risks by leveraging our Facebook agency ad account rental service.

Ensure to follow Facebook’s advertising policies, scale your budget meticulously, and review your payment method regularly to succeed with Facebook advertising.

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