Mastering Facebook Personal Ad Account: A Guide For Optimal Results In 2024

A Facebook personal ad account is a simple and useful tool for individuals and small businesses to create and manage ad campaigns on Facebook. This article covers everything you need to master your Facebook personal ad account, making it easy to craft and manage impactful ad campaigns on Facebook, even if you’re a beginner.

What Is A Facebook Personal Ad Account?

What is a personal ad account on Facebook? The name says it all. A Facebook personal ad account is a standalone ad account linked directly to your personal Facebook account, not part of a Business Manager account.

Facebook personal ad accounts fit individuals using Facebook ads for personal projects or small-scale ventures, and small-size businesses requiring only fundamental features.

A Facebook personal ad account includes different campaigns, ad sets, ads, and billing information, grouping all advertising activities. 

With a Facebook personal ad account, an individual can create, edit, and manage ad campaigns, pay for ads, and see insights and analytics.

By default, any Facebook user can have one personal ad account.

Pros of a Facebook personal ad account

Easy setup and management: Intuitive, user-friendly, and simple setup, suitable for beginners and individuals with limited advertising needs.

Cons of a Facebook personal ad account

While you can promote your products/services easily with a Facebook personal ad account, there are some limitations that you should be aware of.

• Limited advanced features: Such as catalog management and business-level reporting.
• Limited scalability: Cannot centralize and manage manifold business assets, team members, and ad campaigns, has a limited spending cap, unsuitable for expanding businesses.
• Ownership and security risks: A Facebook personal ad account is tied to an individual’s Facebook account. If your Facebook account is hacked/compromised, you will lose access to everything associated with it, including your ad account and pages.
• Ad restriction risks: In unlucky situations when a policy violation makes your personal Facebook ad account disabled, you will be completely restricted from advertising on Facebook unless you make a successful appeal to get it back.

>> Related: Facebook Ad Account Disabled: Reasons And Swift Fixes In 2024

Differences between a Facebook personal ad account and a business ad account

Protip: If you want to create and manage unlimited campaigns with no spend limits, fewer risks and more scalability, I recommend a Facebook agency ad account for rent.

How To Create A Facebook Personal Ad Account?

When you sign up for Facebook and create a Facebook account, Facebook automatically assigns a personal ad account to your profile, even if you don’t use it.

You can view your Facebook personal ad account number of identification (ID number) by going to the Facebook Ads Manager ad accounts page at https://adsmanager.facebook.com/adsmanager/.

Look for your ad account ID number in:

• The account dropdown menu in Ads Manager.
• Or your browser’s address bar in Ads Manager.

Facebook personal ad account login

Logging in to a personal ad account on Facebook is straightforward, encompassing two easy steps:

• Log in to your personal Facebook account.
• Access Facebook Ad Manager from Facebook’s home page.

Facebook Personal Ad Account Settings 2024

Setting up your Facebook personal ad account is crucial before you start advertising on Facebook.

Facebook personal ad account payment settings

Step 1: From the Ads Manager dashboard, select Billing and Payments.

Step 2: Click Get Started.

Step 3: Add payment information.

You need to select the Business location and currency.

Then, fill out your Business and tax info (optional).

Finally, add a valid payment method and input your payment details.

How to add people to a Facebook personal ad account

You can add a friend on Facebook to your personal ad account and assign roles for them as an admin, advertiser, or analyst.

Follow these simple steps:

Step 1: From Ads Manager, select All tools, then open Ad account settings.

Step 2: Under Ad account roles, Click Add people.

Step 3: Enter the Facebook name of the person you want to add and set a suitable role.

Depending on the role, they can view ads and reports, help you create and manage ads, edit payment methods, and manage permissions to your ad account.

Table: Three ad account roles and what they can do

Please note that there are limits to the number of people who can use a Facebook personal ad account and the number of ad accounts that one individual can use.

• A Facebook personal ad account can have up to 25 associated admins, advertisers, or analysts.
• You can manage up to 25 ad accounts.

How To Run Facebook Ads With A Facebook Personal Ad Account In 2024?

We’ve finished the setting process. Now, let’s move to the most important part. Here are the full instructions on advertising with a personal ad account in Facebook Ads Manager.

Get a Facebook page for advertising

To advertise with a Facebook personal ad account, you need to have a Facebook page or an admin/editor/advertiser role on a page.

You can create a page or ask an admin to assign you as an admin, editor, or advertiser of an existing page you want to advertise.

Create a campaign

With a Facebook personal ad account, you can create and manage:

• Up to 50 ads in each ad set.
• Up to 5,000 ad sets.
• Up to 5,000 campaigns.
• Up to 5,000 ads. 

To create a new campaign, follow the steps below:

Step 1: Go to Campaigns

Access Ads Manager, then click on the Campaigns section on the left of the screen.

Step 2: Create a new campaign

Click +Create, select the buying type, and choose a campaign objective that aligns with your business goal.

Then, click Continue.

Step 3: Set up the campaign

Name the new campaign by objective.

Review campaign details such as buying type and objective. 

Select next to move to the ad set.

Step 4: Set up the ad set

The ad set setting interface varies based on the selected objective, but usually you need to: 

• Select a Facebook page.
• Set the budget and schedule your ads.
• Define your target audience based on locations, demographics, etc.
• Decide ad placements. 

Then, click Next to move to the ad level.

Step 5: Set up the ad creative

You can create a new ad creative or use an existing post on your Facebook page.

If you want to advertise an existing post:

• Under Ad setup, select Use existing post.
• Under Ad Creative, click Select Post. 
• Choose a post on your page and click Continue.
• Select a Call to action (CTA).

In case you want to create a new ad creative:

• Under Ad setup, select Create ad.
• Select ad format between a single image/video and a carousel.
• Under Ad Creative, unload an engaging video/image, and enter a compelling primary text, attractive headline, and a short description.
• Include a suitable Call to action to drive more conversions.

Step 6: Review and publish

Double-check your budget, target audience, and ad settings. 

Tap on Review and preview your ad to ensure it looks enticing.

Step 7: Track ad performance

Monitor ad performance in Facebook Ads Manager. 

You can customize your reports by clicking Columns > Customize Columns, and selecting the core metrics you want to pay attention to, such as CPM (Cost Per Mille), CPC (Cost Per Click), CTR (Click-Through Rate), CPLPV (Cost Per Landing Page View), CPA (Cost Per Acquisition), etc.

Select Reports > Viewed creative performance to view data.

Step 8: Analyze and optimize the campaign

Analyze the metrics to assess ad content, target audience, landing page, etc.

For example:

• High CPC and low CTR => wrong target audience, uncompelling ad creative, weak CTA.
• Low CPC and high CTR, but low conversions => wrong target audience.
• Low PCP, high CPLPV => ineffective landing page.
• High CPC and high CPM => highly competitive target audience, uncompelling ad creative.

After you have drawn out the possible issues with your ad, you can optimize it for better results. Make necessary adjustments to your content, target audience, and landing page.

Expert Tips To Run Effective Ads With A Facebook Personal Ad Account In 2024

Knowing the process is not enough to succeed in Facebook advertising. Here are some useful tips from GDT Agency for optimal ad results.

Research your competitors

Know your objective, research the market, and check out your competitors before executing a Facebook advertising campaign.

Whether you want to increase brand awareness, improve website engagement, or get more sales of your products or services, you need to understand your business goal.

Research the market in real time, looking for ads promoting similar products/services.

Analyze the ad content of your competitors, and try to do better than them.

Define target audience

People run ads on Facebook to grow their customer base.

To make effective Facebook ads, you must identify highly potential customer groups who will buy your products or services.

Analyze their characteristics, interests, and paint points.

Knowing your potential customers not only helps you define targeting details in ad settings but also empowers you to craft appealing ad content for different customer groups.

Craft compelling ad creatives

Tailor your ad content to your target audience. For example, an ad promoting gift baskets for girlfriends cannot be the same as one for business partners.

When creating ad content, you need to pay attention to the image/video. Use high-quality and attention-grabbing visuals, deliver a clear and persuasive message throughout your ad, solve customer problems, emphasize customer benefits, and include a compelling CTA to make your ad stand out from the crowd.

Use A/B Testing

Run A/B tests with different ad creatives, target audiences, or budgets to see what delivers the best result. 

You can scale high-performing ads and stop low-performing ones.

Conclusion

This is the full guide on how to master a Facebook personal ad account. If you are an individual or a small merchant with limited advertising requirements, a personal ad account might suffice. Remember to apply our tips to craft effective campaigns, optimize your ads, and see your sales soar.

For businesses that want to run ads with fewer limitations and risks, it’s wise to use a business ad account or rent a Facebook agency ad account. Don’t hesitate to contact us for more information and consultancy on this. GDT’s expert team is always here, ready to answer your queries.  

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