177 Best TikTok Shop Hashtags For Sellers & Creators In 2025

Are you a seller or creator aiming to maximize visibility and sales on TikTok Shop? The secret to getting discovered lies in choosing the right TikTok Shop hashtags. In this 2025 guide, we’ll explore the most effective hashtags for sellers and creators, categorized by purpose and product type. You’ll also find practical tips and essential dos and don’ts to optimize your hashtag strategy and increase organic reach.

List Of TikTok Shop Hashtags (2025)

Hashtags on TikTok help categorize content, boost visibility, and connect your videos with the right audience. 

Whether you’re promoting a product, launching a campaign, or doing affiliate marketing, the following TikTok Shop hashtags, curated by GDT Agency, will give your content a performance edge.

General TikTok Shop hashtags

These broad hashtags are great for improving product discovery across TikTok Shop:

1. #tiktokshop (76.1M)
2. #tiktokshopping (1.8M)
3. #tiktokshopfinds (3.4M)
4. #tiktokshopdeals (456.7K)
5. #tiktokshopfind (110.9K)
6. #tiktokshoppreview (33.6K)
7. #tiktokshopfindsfyp (23.9K)
8. #tiktokshoprecommendations (6.9K)

Best hashtags for TikTok Shop sellers

These hashtags are useful for sellers looking to promote their deals, campaigns, and products on TikTok.

1. #shopping (15.1M)
2. #sale (10.2M)
3. #onlineshopping (7.8M)
4. #shop (5.8M)
5. #sales (2.4M)
6. #onlineshop (1.6M)
7. #shopnow (1.5M)
8. #shoppingonline (699.4K)
9. #falldealsforyou (2.1M)
10. #tiktokshopholidayhaul (1.9M)
11. #tiktokshopblackfriday (4.1M)
12. #tiktokshopcybermonday (3.3M)
13. #tiktokus (Geographic tag)
14. #muataitiktokshop (1.4M) (Vietnamese market – TikTok Shopbuy at TikTok ShopTikTok Shop)
15. #tiktokshopvn (99.3K) (Vietnam)
16. #tiktokshopindonesia (8.5M) (Indonesia)
17. #tiktokshopศรีสะเกษ (7.6M) (Thailand – Sisaket province)
18. #tiktokshopช้อปปิ้งวันเงินเดือนออก (1.2M) (Thailand – TikTok Shopshopping paydayTikTok Shop)
19. #tiktokshopcrossborder_seasales (743.2K) (Cross-border SE Asia sales)
20. #tiktokshopmalaysia (714.6K) (Malaysia)
21. #tiktokshopth (164.4K) (Thailand)
22. #tiktokshopfindsph (16.6K) (Philippines finds – can also be used by sellers targeting this region)
23. #TikTokShoppingPaydaySale (358.0K)
24. #tiktokshopsale (163.6K)
25. #tiktokshoppingberbagicinta (144.3K)
26. #TikTokShopping1212MegaSale (37.0K)
27. #TikTokShoppingYES (33.7K) (Year-End Sale)
28. #TikTokShop77SuperSale (26.9K)
29. #tiktokshopsales (18.4K)
30. #TikTokShoppingMYSale (18.2K) (Mid-Year Sale)

Best TikTok Shop hashtags​ for creators

These hashtags are beneficial for creators doing hauls, reviews, or affiliate promotions:

1. #tiktokmademebuyit (18.1M)
2. #shoppinghaul (2.2M)
3. #tiktokshopmademebuyit (455.2K)
4. #tiktokmademebuythis (276.5K)
5. #TikTokShopHaul (206.5K)
6. #tiktokshopmademebuylt (21.5K)
7. #haul (17.3M)
8. #unboxing (13.7M)
9. #review (11.1M)
10. #ugc (1.7M)
11. #tiktokshopaffiliate (616.4K)
12. #tiktokshopcreator (325.4K)
13. #shoppingtime (193.7K)

Best TikTok Shopping hashtags​ by product category

Product-based hashtags help TikTok categorize your content for different product niches and target the most likely converted viewers.

Discover winning products in your region and category here:

https://ads.tiktok.com/business/creativecenter/top-products/pc/en

Then, analyze and find relevant hashtags to target consumers interested in these products.

Here are some top-performing product categories on TikTok in recent times and the best hashtags to promote them:

Perfume hashtags

This category is a TikTok powerhouse, topping the list in popularity with 182K. Backed by the highest spend at 10M USD, it drives massive engagement, including 15M Likes and reaching 6 billion Impressions.

Here are the best hashtags for perfume products on TikTok:

1. #perfume (6.0M)
2. #perfumetiktok (3.5M)
3. #fragrance (2.3M)
4. #perfumes (2.2M)
5. #perfumetok (938.7K)
6. #fragrances (641.7K)
7. #perfumeviral (298.3K)
8. #perfumelover (236.5K)
9. #perfumerecommendations (213.4K)
10. #perfumereview (191.1K)
11. #perfumecheck (153.1K)

Clothing hashtags

A diverse and consistently popular category on TikTok, featuring multiple winning items with popularity ranging from 64K to 168K:

• T-Shirts (Menswear)
• Casual Dresses (Women)
• Trousers (Men)
• Shirts (Men)
• Trousers (Women)
• Blouses & Shirts (Women)
• Shorts (Men)
• T-Shirts (Women)

Success is driven by solid CTRs (up to 4.81%) and efficient CPAs (as low as 1.36 USD).

Here are hashtags for clothing and fashion products:

1. #fashion (85.6M)
2. #ootd (41.9M)
3. #fashiontiktok (19.9M)
4. #clothes (17.1M)
5. #tshirt (5.1M)
6. #clothing (4.5M)
7. #blouse (2.9M)
8. #shirt (1.9M)
9. #fashiontok (1.8M)
10. #trousers (465.2K)
11. #TikTokShopFashion (419.8K)
12. #casualdress (123.2K)

Phone case, screen protector & sticker hashtags

This category demonstrates exceptional performance efficiency, boasting an incredibly high 15.46% CVR and low CPA at just 0.31 USD, proving highly effective at converting clicks into actions.

Here are the best hashtags for phone cases, screen protectors, and stickers:

1. #stickers (2.8M)
2. #case (2.7M)
3. #phonecase (2.2M)
4. #caseiphone (1.5M)
5. #sticker (1.3M)
6. #iphonecase (1.2M)
7. #phoneaccessories (299.2K)
8. #phonecases (241.3K)
9. #screenprotector (164.8K)
10. #casessamsung (117.6K)
11. #samsungcase (63.0K)

Beauty & personal care hashtags

The ‘Beauty & Personal Care’ category is a dominant force on TikTok, demonstrating immense reach with over 15 Billion Impressions captured by the subcategories below:

• Serums & Essences
• Shampoo & Conditioner
• Lipstick & Lip Gloss
• Moisturisers & Mists
• Body Creams & Lotions
• Facial Sunscreen & Sun Care

Performance metrics are strong and varied, with Conversion Rates (CVR) ranging from 4.39% to an impressive 12.57%, and Cost Per Acquisition (CPA) remaining efficient, typically between 1.53 USD and 2.83 USD. 

This makes ‘Beauty & Personal Care’ a consistently high-performing and engaging category for advertisers on the platform.

Below are the best hashtags for beauty and personal care products:

1. #skincare (34.6M)
2. #skincareroutine (10.5M)
3. #BeautyTok (6.6M)
4. #skincaretips (4.1M)
5. #lipstick (3.7M)
6. #sunscreen (3.3M)
7. #cosmetics (3.2M)
8. #serum (2.5M)
9. #lipgloss (2.2M)
10. #moisturizer (2M)
11. #skincareviral (1.5M)
12. #skincare101 (1.5M)
13. #shampoo (1.4M)
14. #bodylotion (1.1M)
15. #lotion (1.1M)
16. #essence (647.8K)
17. #bodymist (590.5K)
18. #conditioner (315.1K)
19. #beautycare (259.4K)
20. #sunblock (215.6K)
21. #bodycream (158.3K)
22. #personalcare (143.8K)
23. #bodyspray (126.7K)
24. #suncream (123.7K)
25. #suncare (55.5K)

Crossbody & shoulder bag hashtags

This category is popular (99K) and cost-efficient for conversions, showing a low 1.62 USD CPA. Content is engaging, capturing attention with a 13.97% 6s View Rate.

Here are hashtags for crossbody and shoulder bags:

1. #tiktokfashion (13.0M)
2. #bag (5.8M)
3. #bags (3.0M)
4. #shoulderbag (1.5M)
5. #crossbodybag (463.7K)
6. #fashionaccessories (211.4K)
7. #bagcollection (164.1K)
8. #crossbody (116.0K)
9. #newbag (81.7K)
10. #bagsforwomen (81.2K)
11. #bagsoftiktok (70.6K)
12. #bagschallenge (42.2K)
13. #bagshop (41.4K)
14. #bagstyle (32.4K)
15. #baghaul (25.1K)
16. #crossbodybagformen (7.0K)
17. #crossbodybagforwomen (4.7K)

Earphone & headphone hashtags

This electronics category performs well in driving action, marked by a high 11.62% CVR and a very low 0.95 USD CPA for its popularity level (81K)

Below are the best hashtags for earphones and headphones:

1. #airpodsjump (2.9M)
2. #headphones (1.5M)
3. #airpods (976.1K)
4. #earbuds (961.5K)
5. #earphones (589.6K)
6. #earbudswireless (439.6K)
7. #earphone (408.6K)
8. #headphone (296.3K)
9. #earbudsviral (251.0K)
10. #airpodspro (233.2K)
11. #headphonesrecommended (218.1K)
12. #earphonebluetooth (189.8K)
13. #wirelessearphone (160.2K)
14. #bluetoothheadphone (160.0K)
15. #bluetoothearphone (160.0K)
16. #airpod (140.3K)
17. #earpods (123.1K)
18. #airpodsmax (53.3K)

Beauty supplement hashtags

Reaching a wide audience with 80K popularity and a 4M USD spend, this category is successful in generating significant engagement, notably 111K Shares and 68K Comments.

Use these hashtags to connect with viewers interested in beauty supplements:

1. #skin (4.5M)
2. #skins (1.6M)
3. #skintok (1.2M)
4. #skinhealth (251.2K)
5. #skinglow (147.3K)
6. #skingoals (139.8K)
7. #foodsupplement (74.1K)
8. #skinglowing (39.3K)
9. #beautysupplement (15.2K)
10. #skinhealthtips (7.2K)
11. #beautysupplements (6.7K)

Household cleaner hashtags

An unexpected but highly effective category, achieving 71K popularity and standing out with an almost perfect 99.59% CVR and the absolute lowest 0.22 USD CPA, indicating extraordinary conversion efficiency.

To connect with viewers interested in household cleaner products, use these hashtags:

1. #cleantok (5.8M)
2. #clean (5.8M)
3. #cleaning (4.9M)
4. #cleaningtiktok (2.2M)
5. #cleaninghacks (944.0K)
6. #cleanwithme (940.9K)
7. #household (691.0K)
8. #cleaningmotivation (658.7K)
9. #householditems (446.5K)
10. #cleaningtips (280.6K)
11. #housecleaning (262.1K)
12. #householdgoods (219.3K)
13. #householdproducts (83.2K)
14. #housecleaner (40.2K)
15. #homesupplies (38.1K)
16. #housecleaningservice (26.3K)
17. #householdhacks (13.2K)
18. #housecleaningtips (10.4K)
19. #householdcleaners (7.1K)
20. #housecleaners (3.6K)
21. #householdcleaner (3.4K)

Note: These are just suggestions. Tailor your hashtags to your specific product, and go specific if needed to describe your product best. For example, instead of just using #phoneholder, use the hashtag #magneticphoneholder to highlight the magnetic feature.

>>> Might you like: 280+ Best Music Hashtags For TikTok

4 Tips To Use Hashtags For TikTok Shop Effectively

Here are expert strategies to help your hashtags drive actual results:

#1. Use campaign hashtags

If you are enrolled in any shopping campaigns, be sure to use the hashtags that come with them for extra exposure.

You can check the Marketing Campaigns section in your TikTok Seller Center for event hashtags. 

Example: #TikTokShopping1212MegaSale.

#2. Find relevant product hashtags

Use keywords that relate to your product to find hashtags. To do this, scroll right on the search tab to find hashtags.

Tip: You can find what similar products people are searching for under the Others Searched For section. 

#3. Leverage community hashtags

On TikTok, there are communities of users interested in certain products.

For example, #CleanTok, #BeautyTok, #FoodTok, #OOTD (outfit of the day), and more. 

Try searching for videos of creators you think would promote your product well and see what community hashtags they are using. 

#4. Capitalize on trending hashtags

If there’s a trending topic related to your content, don’t be afraid to use it.

Keep an eye out for relevant seasonal moments like #FallDealsForYou or fun, new trends like #StrawberryMakeup.

Join in on new trends to help boost your reach. Explore trending hashtags and your product category using the TikTok Creative Center.

Pro Tip: Mix different types of hashtag categories in your videos. Combine general, product-specific, community, and trending tags to inform viewers about the topics, products, campaigns, shopping festivals, and communities you are focusing on.

Dos And Don’ts Of TikTok Shop Hashtag Strategy

Mastering your hashtag strategy involves knowing what to do and what to avoid.

Here are some essential TikTok Shop hashtags dos and don’ts:

✅Do

• Use relevant hashtags that match your product.
• Explore popular searches related to your product niche.
• Test different formats: long-tail, community tags, and branded tags.
• Track hashtag performance using TikTok analytics.
• Stay updated with seasonal campaigns.

❌Don’t

• Overstuff your captions with irrelevant or trending-but-unrelated tags.
• Copy-paste the same hashtags on every video – keep it dynamic.
• Miss trending topics and popular hashtags on TikTok related to your content strategy.
• Ignore regional or language-specific hashtags if you’re selling internationally.

Conclusion

Effectively utilizing TikTok Shop hashtags is paramount for increasing your visibility and sales on the platform.

By applying the strategies and curated hashtag lists above, you can better connect with TikTok users, increase product visibility, and drive conversions from shoppable content.

If you wanna find more handy tips, comprehensive guides on TikTok marketing and finding the best hashtags or are interested in using or renting ad account agency, remember to follow GDT Agency and subscribe to our TikTok Knowledge blog to update the latest news.

Follow if you find it useful