What’s The Best Time To Post On TikTok Today? 2025 Data-Driven Guide

What is the best time to post on TikTok today? This article reveals the ideal posting schedule for you, broken down by day, region, and industry. We create this schedule based on data from our own GDT Agency analysis as well as sharing from leading marketing agencies. We’ll also guide you on how to analyze and determine your personalized best posting times. Let’s dive in!

Is There An Actual Best Time To Post On TikTok?

Yes… and no. While certain posting hours can help you get more views and engagement, there is no one-size-fits-all answer, and it’s not guaranteed that your content will go viral if you post at these times.

You can think of them as optimal periods when TikTok users are the most active. However, they vary based on your target audience, the day of the week, your industry/niche, and the target audience’s location. 

Best Time To Post On TikTok Today 2025

So, when is it the best time to post on TikTok?

Based on data our GDT Agency collected from clients’ TikTok posts and analytics, we’ve found the best TikTok posting schedule for businesses, as shown in the table below.

Table: Best times to post on TikTok Eastern Time

That’s only an overall schedule for your quick reference. Now, let’s break down the best time to post on TikTok throughout the week. 

To provide you with a more comprehensive view, I’ve compiled recommendations from GDT Agency and two other leading social media management platforms—Hootsuite and Buffer.

Best time to post on TikTok on Monday

• GDT Agency: 6 AM, 10 AM, and 10 PM EST
• Hootsuite: 10 AM – 12 PM EST
• Buffer: 7 PM EST

Best time to post on TikTok on Tuesday

• GDT Agency: 9 AM, 12 PM, and 4 PM EST
• Hootsuite: 12 PM – 4 PM EST
• Buffer: 4 PM EST

Best time to post on TikTok on Wednesday

• GDT Agency: 7 AM, 8 AM, and 11 AM EST
• Hootsuite: 12 PM EST
• Buffer: 5 PM EST

Best time to post on TikTok on Thursday

• GDT Agency: 9 AM, 12 PM, and 7 PM EST
• Hootsuite: 4 PM – 6 PM EST
• Buffer: 5 PM EST

Best time to post on TikTok on Friday

• GDT Agency: 5 AM, 1 PM, and 3 PM EST
• Hootsuite: 10 PM EST
• Buffer: 4 PM EST

Best time to post on TikTok on Saturday

• GDT Agency: 11 AM, 7 PM, and 8 PM EST
• Hootsuite: 10 PM – 12 AM EST
• Buffer: 5 PM EST

Best time to post TikTok on a Sunday

• GDT Agency: 7 AM, 8 AM, and 4 PM EST
• Hootsuite: 12 AM and 12 PM – 2 PM EST
• Buffer: 8 PM EST

Best Times To Post On TikTok By Region

The best time to post on TikTok today is not a universal hour for all regions. Different target audience locations have different peak active hours.

This table provides a glance at the best times to post on TikTok by region.

Here’s a breakdown for some key regions (all times are local):

Best time to post on TikTok United States

For the East Coast of the United States, follow the EST guidelines above.

For the Central Time Zone, shift the times one hour earlier.

For Mountain Time, shift two hours earlier.

For Pacific Time, three hours earlier. 

Generally, mornings and evenings perform better, so you should post TikTok videos at these times to increase the opportunities of going viral.

Best time to post on TikTok California

Follow the Pacific Time Zone guidelines (3 hours earlier than EST).

Peak times are mornings (6 AM – 9 AM PST) and evenings (5 PM – 8 PM PST).

Best time to post on TikTok Los Angeles

Identical to California, follow Pacific Time Zone recommendations to post TikTok videos for target audiences in Los Angeles.

Best time to post on TikTok UK

The best times to post TikTok videos in the United Kingdom (GMT/BST) are generally mornings (6 AM – 9 AM) and evenings (5 PM – 10 PM).

Best time to post on TikTok Australia

Peak times in Australia tend to be in the early mornings (5 AM – 7 AM AEST) and evenings (6 PM – 10 PM AEST).

It’s understandable because these periods align with commuting hours and before-bed scrolling habits.

Best time to post on TikTok in Canada

Because Canada spans six time zones, you must consider this when posting TikTok videos. 

The optimal time to post is between 6 AM and 10 AM and 6 PM and 10 PM in the location of your specific audience.

Best Time to Post on TikTok in India

The best times to post TikToks in India are during the lunch breaks (1 PM – 3 PM IST) and the evening/night hours (7 PM—11 PM IST). 

Best Time to Post on TikTok in Vietnam

The golden hours for TikTok posts in Vietnam are breakfast hours (6 AM – 9 AM), lunch times (11h30 – 13h30), entertainment hours (6 PM – 8 PM), and pre-sleep phone time (10 PM – 12 AM).

Best Times To Post On TikTok Today By Industry

What’s the best time to post on TikTok today? The answer can also vary depending on your industry or niche. 

A study by Adobe has shown the popular times when videos get the most likes and views, for various content niches. 

How To Find The Best Times To Post On TikTok For Your Account?

It’s notable that all timing guidelines above are for general reference only and may not perfectly work for your specific niche. 

If you are serious about thriving with TikTok, you need to perform your own posting time tests and analyze your own data. 

Ideally, you should test different posting times. Run each test for at least a week. You can use TikTok Analytics to track performance (including video views, profile views, likes, comments, and shares).

Then, compare the average metrics of each posting time using a spreadsheet. 

Also, you should make sure your content is relevant to the time you post. For example, do not post a breakfast cooking video in the evening.

What Time Should I Not Post On TikTok?

The key is to avoid times when your audience is least active. 

Generally, you should not post TikTok videos during these periods. 

• Late-night hours (e.g., 1 AM – 4 AM EST): Most users are likely asleep.
• Mid-day (e.g., 1 PM – 4 PM EST) on weekdays: Adult users may be in their working hours. 

However, depending on your audience, this may vary. For example, students might be active during lunch breaks.

You can use TikTok Analytics to track your Follower Activity. This will show you the time when your viewers are active the most.

>>> Explore: How To Resize Image For TikTok? Best Tools For Amateurs

Conclusion

Thank you for this article till the end. By now, you should know the best time to post on TikTok today. Please keep in mind that these guidelines are just a starting point. Test, track, and analyze data yourself to find out the optimal posting schedule for your TikTok videos. Best of luck with your TikTok journey!

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