Does TikTok Have Robust Analytics? Overview Of TikTok Analytics [2025]

To succeed on TikTok, you need to track your content performance and understand your audience. That’s where a TikTok analytics tool becomes crucial. But does TikTok have robust analytics, or do you need to invest in a third-party tool? Let’s explore the answer, and learn how to utilize TikTok Analytics effectively in this quick overview.

Does TikTok Have Robust Analytics?

Yes, it does. 

TikTok offers built-in analytics for both personal accounts (TikTok Studio) and business accounts (Business Suite).

While TikTok Studio provides quick analytics of key metrics for content creators, TikTok Business Suite is where you can find a much more robust analytics dashboard with deeper insights.

TikTok Studio Analytics

With TikTok Studio Analytics, you can analyze data for a maximum timeframe of the last 365 days.

Here are the metrics you can track with TikTok Studio Analytics:

• Overview: Video views, profile views, likes, comments, traffic sources, and search queries.
• Content: Posts with the most views, most new viewers, most likes, and new followers. 
• Viewers: Total viewers, new viewers, most active times, gender, age, locations. You can also see creators your viewers also watched, and posts your viewers also viewed.
• Followers: Total followers, net followers, gender, age, locations, and most active times. 

TikTok Business Suite Analytics

In the analytics dashboard in TikTok Business Suite, you can view data in a selected date range within a maximum time frame of 365 days.

Below are key metrics you can track in TikTok Business Suite.

• Overview:
  • Reach: Video views, reached audience, profile views.
  • Engagement: Likes, shares, comments.
  • Conversion: Website clicks, phone number clicks, lead submissions, app download link clicks.
  • Followers: Net growth, new followers, lost followers.
• Audience: New followers, total followers, reached audience, engaged audience, gender, age, top countries, top cities, activity.
• Video: Post views, post likes, post comments, post shares, post favorites, video total play time, video average watch time, watched full video, video retention rate.
• LIVE: Total views, total time, new followers, top viewer count, unique viewers, diamonds, and viewer ranking.

Now that you know TikTok has free and robust analytics for content creators and businesses, let’s learn how to turn on these features for your TikTok account.

How To Turn On TikTok Analytics?

You can turn on analytics on TikTok through your phone app or computer.

The process varies based on the type of TikTok account you have.

For TikTok personal accounts

Below, I will walk you through all the steps to activate and access analytics on your TikTok personal account.

Mobile

1. Log into your TikTok app, and go to your Profile page.
2. Tap the hamburger menu in the top right > TikTok Studio.
3. In the Analytics section, tap View All.
4. Tap Overview, Content, Viewers, Followers, and LIVE to view different metrics.
5. Use the time pill buttons below to select a date range.

Computer

1. Log into TikTok using your preferred web browser.
2. Go to TikTok Studio Analytics by following this URL: https://www.tiktok.com/tiktokstudio/analytics.

For TikTok business accounts

To access the Analytics of a TikTok business account, follow these steps.

Mobile

1. Log into your TikTok app and navigate to your Profile page.
2. Tap the hamburger menu in the top right > Business Suite.
3. Tap Analytics.
4. Tap the Overview, Video, Audience, and LIVE to view metrics.
5. Tap on the time dropdown to select a date range.

Computer

1. Log in to TikTok in a web browser.
2. Go to TikTok Business Suite Analytics by directly entering this URL: https://www.tiktok.com/business-suite/insight/overview.

Third-Party TikTok Analytics Tools For Businesses

While TikTok already offers quite strong analytics features, if you want more comprehensive insights, comparisons, and reports, consider a third-party analytics tool.

These tools are superior to TikTok’s built-in analytics with advanced features, such as:

• Centralizing analytics from all social platforms in one place, comparing how content performs on TikTok and other channels.
• Comparing your results over custom periods.
• Accessing historical data beyond TikTok’s native 365-day limit.
• Building customized reports for your specific stakeholders and objectives.
• Benchmarking your TikTok analytics against industry peers.
• Tracking real-time data with no time delay.

GDT Agency has assessed some of the best TikTok analytics tools to help you select the right one for your specific needs and goals.

#1. Hootsuite’s TikTok analytics and scheduling

Link: https://www.hootsuite.com/tiktok

Hootsuite is an all-in-one social media management platform that includes robust TikTok analytics alongside its scheduling capabilities. 

This tool allows you to not only analyze your performance but also create and schedule engaging content, ensuring it reaches your audience at the optimal time.

Hootsuite is ideal for businesses and marketing teams looking for a comprehensive solution that combines scheduling and analytics in one platform.

• Key Features:
  • In-depth follower demographics and activity insights.
  • Customizable reports with specific metrics to showcase TikTok’s impact on your social strategy.
  • Seamless scheduling of TikTok content for optimal posting times.
• Free trial: 30 days
• Pricing:
  • Professional: $99/month
  • Team: $249/month
  • Enterprise: Contact for pricing

#2. Sprout Social’s TikTok management tools for business

Link: https://sproutsocial.com/integrations/tiktok/

Sprout Social offers a suite of TikTok management tools designed to help businesses analyze and improve their marketing performance. 

With Sprout’s reporting suite, you can make informed decisions and optimize your video strategy based on concrete data.

This is a well-suited tool for businesses that want to gain a holistic view of their social media performance, including TikTok.

• Key Features:
  • Measure and compare TikTok metrics in Sprout’s reporting suite.
  • Track video performance over custom time periods to identify high-performing content ideas.
  • Evaluate all TikTok-specific metrics in one view with the TikTok Profiles Report.
  • Compare TikTok’s performance with other social networks through cross-network reports.
• Free trial: 30 days
• Pricing:
  • Standard: $199/month
  • Professional: $299/month
  • Advanced: $399/month
  • Enterprise: Custom pricing

#3. Sked Social’s TikTok analytics & reporting

Link: https://skedsocial.com/integrations/tiktok-scheduler

Sked Social specializes in social media scheduling, planning, and analytics, including detailed features for TikTok. 

With Sked Social, you can dive deep into your TikTok data, generate shareable reports, and gain a holistic view of your social media performance.

This is a great choice for marketing teams and agencies that need to generate professional reports quickly and easily.

• Key Features:
  • Detailed TikTok analytics for content, audience, and interactions.
  • One-click generation of polished, presentation-ready PDF reports.
  • Insights into TikTok trends, seasonality, and changing consumer preferences with historical performance data.
  • Brand-level summary of key metrics across your social media accounts.
• Free trial: 7 days
• Pricing:
  • Essentials: $9/month
  • Professional: $199/month
  • Enterprise: $349/month

>>> Previous article: How To Become A TikTok Influencer? 5 Steps To Get Famous

Conclusion

So, does TikTok have robust analytics? Yes, the platform itself provides valuable and free analytics tools for both personal accounts and business accounts. 

By switching to a business account, you can unlock access to even more powerful features. 

For the most advanced analysis and reporting, you can pay for a third-party tool. 

Consider your budget, needs, and objectives to make the most suitable decision for your TikTok strategy.

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