Full Detail Guide About Facebook Image Ads That You Must Know

Facebook Image Ads are a crucial ad type that has contributed to the success of numerous marketing campaigns. In the past, you’ve likely seen many highly successful image ads from major brands. So, what are they? What are the key considerations when using them? How do you set them up? Let’s explore everything related to Image Ads on Facebook in this article.

Facebook Image Ads Overview

The first part of this article covers the basics to help you understand what Facebook Image Ads are. You’ll also learn about the dimensions and specifications for this ad type right here. First, let’s explore the definition of this type of ad:

What are Facebook Image Ads?

Facebook Image Ads (also called Photo Ads) are one of the earliest types of Facebook Ads. Essentially, Facebook Image Ads are simply ads that feature a single image as the media file.

You can also add primary text, a CTA button, and a description to your Facebook Image Ads to make the Image Ad Copy more engaging and effective. However, there are a few things you need to keep in mind.

Facebook Image Ads Size

About Facebook Image Ads Size, you need to make sure to meet all of the following criteria so that the ad image is not distorted, skewed, or blurred:

• Design Recommendations
  File Type: JPG or PNG
  Ratio: 1.91:1 to 4:5

• Resolution
  1:1 ratio: 1080 x 1080 pixels
  4:5 ratio: 1080 x 1350 pixels

• Text Recommendations
  Primary Text: 50-150 characters
  Headline: 27 characters

Facebook Image Ads Specs

Next is specifications, there are some specific specifications that Facebook requires all advertisers to meet if they want to set up image ads. Those specifications are:

• Maximum File Size: 30MB
• Minimum Width: 600 pixels
• Minimum Height:
  1:1 ratio: 600 pixels
  4:5 ratio: 750 pixels

• Aspect Ratio Tolerance: 3%

Facebook Image Ads Policies and Guidelines

Of course, you need to comply with all advertising policies when using Facebook Ads. Facebook Image Ads are no exception. To ensure your image ads don’t violate any policies, adhere to the following criteria:

• Primary text: You are not allowed to use sensitive words that go against Meta Ads Policies and Guidelines.
• Text on image: As primary text, however you are not allowed to use major brand names or include the word ‘Facebook’ in the ima
• Targeting: Do not display sensitive ads to children. Do not target religion, politics, race, etc.
• Image text ratio: Although Facebook has ignored the 20% text rule, this is still a pretty useful reference. Facebook says their users prefer ads with little to no text (according to Instapage). So try to keep the text overlay in your images as neat and tidy as possible.

Why You Need To Use Facebook Image Ads?

Image ads play a crucial role in today’s marketing strategies, especially on online platforms like Facebook. Here are some key reasons:

• Attention-grabbing: Images are more effective at capturing users’ attention than text alone. A visually appealing image can make users pause and view your ad, increasing the likelihood of interaction and conversion.
• Quick message delivery: Images can convey your product or service’s message quickly and efficiently. A high-quality image can help users understand your product, its features, and its benefits at a glance.
• Enhanced aesthetics and professionalism: Using high-quality images in your ads enhances your brand’s aesthetics and professionalism. This can create a positive impression on potential customers and increase their trust and likelihood to choose your product or service.
• Increased memorability: Images are generally easier to remember than text. A unique and creative image can make your ad stick in users’ minds, leading them to recall your brand when they have a need.
• Call-to-action (CTA) driver: Images can effectively drive calls to action. A “Shop Now,” “Sign Up,” or “Learn More” button placed on an attractive image can encourage users to take the desired action.
• Cost-effectiveness: Image ads are often less expensive than other ad types, such as video or dynamic ads. However, they can still be highly effective when designed and targeted correctly.
• Content diversification: Combining images with text and other elements in your ads creates more diverse and engaging content, appealing to a wider range of audiences.
• Mobile-friendly: Images are the ideal content format for mobile devices, where users often scroll quickly and don’t have much time to read long texts.

How To Run Facebook Image Ads Properly?

Next, I want you to understand the specific steps to run Image Ads effectively. In reality, running Image Ads isn’t difficult. However, to make them truly effective and reach the right audience, converting them into your customers, here’s a detailed guide to help you achieve that:

Audience research

You don’t want your audience to scroll past your ad on the Facebook News Feed within a second, right? Here’s something crucial to understand: You should only use images containing content that your audience cares about.

This means you need to prioritize audience research. You can do this through AdTargeting (a third-party tool) or Audience Insights (a free tool by Facebook).

Try to understand their behavior on Facebook, their interests, and any needs they’re looking to fulfill. Once you’ve gathered this information, continue with this guide.

Identify the hook

The hook is the focal point of Image Ads. In any image ad, you should use at least one hook to make an impression on the audience, keeping them engaged with your ad instead of scrolling past it within a second.

The key is to determine what you want to achieve with your audience. If you want to increase engagement, consider a hook with trending entertainment content or educational material that adds value for your customers. If you want customers to convert, you can focus on promotions, discounts, giveaways, or contests.

Try to create a focal point in your image or primary text. This is essential for attracting your audience with Image Ads.

Design your image

Because you only have one single image to promote and impress your audience. So this image takes more effort to create. Make sure your image meets the following criteria:

Color of the image

There are some good tips for using colors wisely to make your ads stand out, specifically:

• Create contrast: Use strong contrasting colors to highlight your product/service, logo or key message. For example, a dark background combined with light-colored text or vice versa.
• Use brand colors: Choose a primary color that matches your brand identity, helping to increase consistency and memorability in the minds of customers.
• Emotional: Each color has a different meaning and psychological impact. Depending on your advertising goals, choose a color that evokes the right emotion you want to convey (e.g. blue for trust, red for urgency, yellow for optimism).

Image quality

Make sure the images are sharp, clear and high-resolution to create a professional impression and attract attention. Next, I want you to prioritize natural, authentic images that are relevant to the product/service to create trust and closeness with customers.

In addition, you can try to build a harmonious, balanced image layout, focusing on the main highlight so that viewers can easily grasp the message.

Text ratio in the image

According to Facebook’s regulations, text should not occupy more than 20% of the advertising image area. This helps the image not to be confusing and easily displayed on many different devices.

Next is about font and text size. You should choose a font that is clear, easy to read and suitable for the brand style. Avoid using too many different fonts in the same image. The font size must be large enough to be easy to see on all devices, but not so large that it takes up the entire image area.

Message to convey

The message needs to be concise, easy to understand and go straight to the point so that viewers can quickly grasp the main idea.

You can also intrigue and excite your Facebook audience by using questions, calls to action, or unique messages to pique curiosity and encourage viewers to learn more.

Besides, you can absolutely use Adobe PTS, Canva or some AI Tools. Depending on your usage and design ability, try to create an outstanding and impressive image.

Set up Facebook Image Ad Campaign

To start running Image Ads, you need to set them up. First, go to Meta Ads Manager and click the green “+Create” button, then choose the Ad Objective that aligns with your advertising goals. Here, I’ll select “Traffic” to proceed to the next step.

You need to choose a ‘Conversion Location’, which is where you want your audience to land after clicking on your ad. Next, set your budget. If you’re not familiar with manual setup, you can opt for Campaign Budget Optimization (CBO).

Next is audience setup. You can use the audience insights you gathered earlier, as per my instructions, to guide you in this section. Ensure your Audience Size is in the green zone, as that’s optimal for your ads.

Next is Ad Placements, where your audience will see your ads. You can choose automatic placements or manually select them, as shown in the image below:

For Ad Setup, it’s best to choose “Manual upload” for convenience and easy editing of individual elements. Click “Add media” to manually upload your image:

You can drag and drop an image from your computer directly into this section, or click “Upload” to upload it. You can also choose an image from your Facebook account or Page:

Once uploaded, you’ll see the required Image Ad sizes. If your image doesn’t fit, click “Crop” to adjust it or “Replace” to choose a better image:

After everything is set, click “Done”:

Finally, add Primary Text, Headline, Description, and choose a CTA button for your Image Ads. You can preview your ad on the right:

If you’re satisfied with your Image Ad, click “Publish” for Facebook to begin the review process.

A/B Test for Image Ads

You can test different versions of your image to find the one that performs best. To use this feature for Image Ads, you can go to Meta Ads Manager, click the ‘A/B Test’ button and create two almost identical posts with only the image (can be primary text or CTA button) different. Use a small budget of under $10 and keep testing for about a week to find the higher performing image for your ad.

When Businesses Need To Use Facebook Image Ads?

This content is directly related to businesses that want to use Facebook Ads as the main marketing platform. Of course, Image Ads are one of the first types of ads that businesses should pay attention to when starting out. So in which situations should businesses use this ad? Follow the content below:

Boost engagement

Businesses can consider using Image Ads to attract attention and stimulate user interaction thanks to its visual and attractive nature.

Businesses should focus on using beautiful images, bold colors and concise messages to make viewers stop, consider and interact with the ad (like, comment, share).

Try using short, easy-to-understand sentences with clear calls to action (eg: ‘Try it now!‘, ‘Comment to receive a discount’). Or you can also ask questions, create minigames or contests to encourage viewers to comment, share or tag friends.

Boost sales

Next, businesses can use Image Ads to introduce and sell products/services in a visual and attractive way, creating a strong impression of the value and benefits of the product, thereby promoting customers’ purchasing decisions.

Some tips for businesses to impress audiences through Image Ads and boost sales are:

• Use phrases such as ‘Limited quantity’, ‘Today only offer’ to create a sense of urgency and encourage customers to buy now.
• Offer promotions, discounts or gifts to attract customers.
• Make sure the image has a direct link to the sales page so that customers can easily buy the product, shortening the decision-making process.

Increase brand awareness

Image Ads help businesses increase brand recognition by repeating the brand’s image, logo, and message in the minds of customers.

Make sure your logo and brand name appear clearly on the ad image. Next, try to maintain the image style and color that matches your brand identity to create consistency and memorability.

In addition, you can use Image Ads to convey messages to tell the story of your brand, core values, and mission of your business. However, thoroughly research whether your audience genuinely enjoys such content first.

Boost traffic to website or landing page

Facebook Image Ads can entice viewers to click on your ad and direct them to your business’s website or landing page, increasing traffic and conversions.

Businesses can use phrases like ‘Visit Now‘, ‘Learn More‘, or ‘Sign Up‘ to encourage viewers to click on the link and go straight to your website.

Next, make sure the link in your ad leads to a landing page that matches your ad copy and your goals. You also need to make sure your website is up and running and free of errors.

Businesses also need to design a landing page that is user-friendly, informative, and has a clear call-to-action button to convert visitors into leads.

Effective retargeting

This type of ad can be used to retarget audiences who have previously interacted with your business on Facebook, increasing the likelihood of conversions.

Use Facebook Pixel or the Audience feature in Meta Ads Manager to create a custom audience of people who have visited your website, watched your videos, or interacted with your ads.

Show ads with copy and images that are relevant to the user’s previous behavior to increase personalization and attract attention. Businesses can also offer discount codes, gifts, or exclusive offers to customers who have shown interest and interacted with your Page. For long-time customers, you can also launch some exclusive offers just for them.

Final Thoughts

Above is a comprehensive overview of Facebook Image Ads, from basics to advanced strategies. If you truly want to maximize their effectiveness, consider Facebook Agency Account For Rent. This service provides secure advertising with no budget limits, optimizes ROI and ROAS, and lowers CPC, CPA, CPL, and CPM. GDT Agency is a trusted account provider and a direct Facebook partner in the region. We’re ready to answer any questions you may have through the contact information in the footer.

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