How To Pay For Ads On Instagram 2025: Easy & Effective

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Author Henry Duy
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10m reading

Do you pay for ads on Instagram? My answer is yes. But how to pay for Instagram ads? If you are struggling with paying for your ads on Instagram, spend a few minutes reading this blog. We will explore different payment methods and help you choose the best fit for your campaign.

How to pay for Instagram Ads?
How to pay for Instagram Ads?

How To Pay For Instagram Ads Directly Via Instagram?

Paying through the Instagram app is the easiest and most simple way. Let’s check it out with GDT Agency

1. Navigate to the post you want to promote.

2. Tap the “Boost” button below the post.

3. Set your budget and audience.

4. Select a payment method.

5. Double-check your settings and click “Boost Post“.

How to pay for Instagram ads directly via Instagram?
How to pay for Instagram ads directly via Instagram?

If you haven’t set up your payment on Instagram, you can follow these steps:

  • Tap the menu (three horizontal lines) in the top-right corner.
  • Select Settings.
  • Choose Business (or Creator if applicable).
  • Tap Ad Payments => Add Payment Method.
  • Choose your preferred payment method: Credit/Debit Card, PayPal,…
  • Confirm and save.

>>> Read more: How to add funds to Instagram ads <<<

How To Pay For Ads On Instagram Through Facebook Ads Manager?

How to pay for ads on Instagram through Facebook Ads Manager?
How to pay for ads on Instagram through Facebook Ads Manager?

For those using Meta Ads Manager to run ads on Instagram, you can complete your payment with this tool. Here is how to pay for Instagram ads through Facebook:

1. Create a Facebook Page if you don’t have one already.

2. Link your Instagram account to your Facebook Page.

3. Access Facebook Ads Manager through your Facebook Page or directly at https://www.facebook.com/business/tools/ads-manager.

4. Click “Create” to start a new ad campaign. 

5. Select Instagram as a placement.

6. Choose a payment method

    • Credit card
    • Debit card
    • PayPal

7. Review and launch your ad campaign.

Like the Instagram app, you must finish setting up Meta Ads payment methods first. Here is how to pay for an ad on Instagram:

  • Visit Meta Ads Manager.
  • Log in with the Facebook account linked to your Instagram.
  • Click the menu in the top-left corner (three horizontal lines or grid icon).
  • Select Billing under Business Settings.
  • Click Payment Settings => Add Payment Method.
  • Choose from available payment methods:
    • Credit/Debit Card
    • PayPal
    • Bank Transfer
    • Manual Payments
  • Confirm your selection and save.

>>> Read more tips for Instagram and Facebook Ads here: https://agencygdt.com/blog-en/facebook-en/ <<<

👉👉👉 Which is The Best Payment Method for Your Instagram Ads?

Now you know how to pay for Instagram ads. Which method suits you most? This is a reward because you make it this far. We’ve put together a comparison of the different payment methods.

Method Instagram App Facebook Ads Manager
Pros
  • Simple and quick
  • Comprehensive targeting
  • Advanced features
  • Detailed reporting
Cons
  • Limited targeting options
  • Less control over budget and scheduling
  • Steeper learning curve
  • More complex setup
Best For
  • Small, quick campaigns
  • Beginners
  • Large campaigns
  • Complex targeting
  • Detailed performance tracking

How To Pay For An Ad On Instagram If You Use Third-Party Platforms?

How to pay for an ad on Instagram if you use third party platforms?
How do you pay for ads on Instagram if you use third party platforms?

We know that many are using third-party platforms for Instagram ads, including: 

  • Hootsuite
  • AdEspresso
  • Sprout Social
  • HubSpot
  • Buffer

In these cases, to pay for Instagram ads, you’ll likely be redirected to Facebook Ads Manager to set up your payment method. Just follow the steps above to complete the process.

How To Pay For An Instagram Ad If You Use An Agency Ad Account?

How do I pay for Instagram ads if I use an agency ad account?
How to pay for an Instagram ad if you use an agency ad account?

When working with an advertising agency, you typically don’t directly pay for Instagram ads yourself. Instead, you will pay the top-up fee. The larger the top-up amount, the lower the fee.

You will use the ads agency account to manage your Instagram ad campaigns. They will help you pay for the ads and deal with account issues.

Make sure that everything is transparent and a written contract is a must-have.

GDT Agency is one of the most reliable partners that provide a Facebook agency ad account for rent. You can go to our website to get all information about our service.

Conclusion

Now you have answers to the question “How to pay for Instagram ads?”. Which payment method is the best fit for your Instagram ad campaign? Share your thoughts in the comments below! Don’t forget to share this article with fellow marketers who might find it useful. If you have any further questions, feel free to reach out.

  • Herry Duy

    Henry Duy is the CEO and Founder of GDT Agency, and is a highly accomplished expert in Digital Marketing in the Philipines, Vietnam and the international market.

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