Top 10 Latina TikTok Influencers You Should Know In 2025

If you want to get connected to Latin audiences, it’s wise to get in touch with Latina TikTok influencers. Due to the widespread spread of TikTok users, you and your brand can easily promote your brand’s fame and your product or service’s fame via this reputable channel. These Latina TikTok KOLs gave out meaningful messages, funny moments, and tips to update themselves, which let the audience feel seen.

Top 10 Latina TikTok Influencers You Should Know in 2025

Now, let’s reach out for the top 10 powerful Latina TikTok influencers that you should follow in 2025.

Lele Pons

TikTok ID: lelepons

Link: https://www.tiktok.com/@lelepons

Followers: 33.2M

Total likes: 842.4M

Niche: short-form comedy, viral trends

Average Views per Post: 2.7–10.1M

Average Shares: 1.4–3.4K

Average Likes: 1.5M

The top 1 is right there, Leonora Pons is not only famous in the Latin countries but also in other countries all over the world due to her good sense of trends. Her TikTok video forms include short comedy sketches, physical humor, and viral challenges, which resonate with a good range of audiences.

luisafernandaw

TikTok ID: luisafernandaw

Link: https://www.tiktok.com/@luisafernandaw

Followers: 6M

Total likes: 94.4M

Niche: Daily vlog, make-up, fashion

Average Views per Post: ~1 M

Average Shares: 4.4K

Average Likes: ~88 K

Luisafernandaw is one of the famous Latina influencers with 6 million followers and more than 94 million total likes. She made her reputation for the natural style with flexible content from daily vlog, beauty tips, fashion, and family moments.

Maria Castañeda

TikTok ID: mariaacastaneda

Link: https://www.tiktok.com/@mariaacastaneda

Followers: 987.5K

Total likes: 70.9M

Niche: Beauty and Lifestyle

Average Views per Post: ~245.2K

Average Shares: ~180

Average Likes: 177.2K

One of the other Hispanic influencers on TikTok, Maria Castañeda, stands out with almost 1 million followers and 70 million total likes. She attracts users with a young and energetic style of content. Maria often posts about her daily life, funny moments, and viral trends.

Salice Rose

TikTok ID: officialsalicerose

Link: https://www.tiktok.com/@officialsalicerose

Followers: 19.6M

Total likes: 609.8M

Niche: Comedy 

Average Views per Post: 249k

Average Shares: ~1.5k

Average Likes: ~25.4k

Salice Rose is a Latina TikToker whose content focuses on comedy and lifestyle, which follows a Latin style. She often posts about special and cultural Latina features, which gets attention from the audience powerfully, especially Gen Z.

MICHELLE LEWIN

TikTok ID: michellelewin

Link: https://www.tiktok.com/@michellelewin

Followers: 255.8K

Total likes: 1.9M

Niche: Healthcare and Fitness

Average Views per Post: 79.8K

Average Shares: 78

Average Likes: 4.5K

Michelle inspires all of the fitness lovers in the Latin countries. She’s got ideas from the exercises, eating habits, and healthy lifestyles. Each post of Michelle’s TikTok channel gains approximately 4.5K likes, which shows a high engagement rate and care from global fitness lovers.

CAMILA COELHO

TikTok ID: camilacoelho

Link: https://www.tiktok.com/@camilacoelho

Followers: 1.2M

Total like: 10.8M

Niche: Daily vlog, Beauty, Fashion

Average Views per Post: ~940 K

Average Shares: ~756 K

Average Likes: ~980 K

Not only a Latina influencer on TikTok, she is also an elegant and energetic Latin icon who inspires millions through her powerful, confident lifestyle. From skincare routines to high-fashion looks, all of her videos reflect the passion and authenticity, which makes her not just a TikToker but also a role model for modern Latina women all over the world.

Amara que linda

TikTok ID: amaraquelindarawr

Link: https://www.tiktok.com/@amaraquelindarawr

Followers: 18.1M

Total likes: 579.9M

Niche: Fashion, Daily vlog

Average Views per Post: 160K

Average Shares: 55K

Average Likes: ~50K

Amara Que Linda is a charismatic Colombian content creator, famous for her vibrant and powerful TikTok presence and lifestyle content. She shares humor, fashion, and family moments. With a high engagement rate, she combines broad reach with solid interaction, helping her become a strong partner for Latin-focused or lifestyle-driven brands.

Salty Cocina

TikTok ID: saltycocina

Link: https://www.tiktok.com/@saltycocina

Followers: 2.5M

Total likes: 33.9M

Niche: Mexican food recipes

Average Views per Post: 500K

Average Shares: 600K

Average Likes: 136K

With 2.5 million followers and 33.9 million total likes, Salty is considered the taste of Latin home cooking on TikTok. Made a reputation for her warm and authentic approach to cultural Mexican hơm recipes, Salty Cocina spread widely detailed tutorials that feel like learning from abuela.

Maybe you’re looking for: Top 10 Most Famous Mexican Tiktokers In 2025

Jenny Martinez

TikTok ID: jennymartinezzz

Link: https://www.tiktok.com/@jennymartinezzz

Followers: 3.7M

Total likes: 116.6M

Niche: Mexican cooking recipes

Average Views per Post: ~742K

Average Shares: ~848K

Average Likes: ~433K

Jenny Martinez is loved for her Mexican cooking videos with more than 3.7M followers and 116.6M total likes. Jenny had built a faithful community via cultural Mexican recipes, cooking tips, and meaningful stories.

Jimena

TikTok ID: jimena.jimenezr

Link: https://www.tiktok.com/@jimena.jimenezr

Followers: 26.8M

Total likes: 2.2B

Niche: Lifestyle, Daily content, Viral trends

Average Views per Post: 1.2M

Average Shares: 907

Average Likes: 161.3K

Jimena is a Mexican TikToker with more than 26 million followers and an impressive engagement rate of 15.55%. Each of her videos reached approximately 1.2 million views, 161 thousand likes, and about 1 thousand shares, showing a strong bond with customers’ tastes. Her content is mostly about the daily vlog and viral trends that have a natural and close vibe to the audience.

Top 10 Latina TikTok Influencers – FAQs

Why Is the List of Top 10 Latina TikTok Influencers Important?

Sorting out the list of the top 10 Latina TikTok influencers helps brands and sponsored businesses identify the famous TikTokers in the Latin and Hispanic community, with the support of tiktok agency accounts. These influencers not only create content but also spread culture and reach customers and audiences naturally and rapidly.

How to Choose the Best Latina TikTok Influencer for My Brand?

First of all, you should plan on the marketing strategy, which criteria do you want to target? Is that the brand awareness, conversion, or engagement? Then connect to the appropriate influencers who are the right match for the targets you want.

Read more: How To Hire TikTok Influencers: A Complete Guide For Brands

What Types of Content Do These Top 10 Latina TikTok Influencers Create?

The range of content is varied, including funny moments, daily vlog, sharing lifestyle, fashion, inspiration, cooking recipes, and beauty tips. However, they all have a strong point in catching TikTok users’ pain points and trends.

Summary

All in all, there are plenty of top Latina TikTok influencers. However, it’s needed for each brand or business to consider every TikTokker’s pros and cons to find out the best TikTok KOL that matches your marketing strategy. 

Don’t worry if you’re looking for an agency where you can put your trust to get in touch with a wider audience or if you need a further TikTok ad agency account, we’ve got all you need and provide faithful consultants.

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