41 Impressive Ideas For Your TikTok Challenge To Attract Customers [2025]

Do you want to create a viral TikTok challenge to attract customers? Then, you are in the right place. This comprehensive guide will provide all you need to succeed with TikTok challenges. In this article, you will not only find more than 40 impressive ideas for TikTok challenges from all industries but also learn the best tips and tools to execute a successful challenge and go viral on TikTok.

What Is A TikTok Challenge?

A TikTok challenge is a trend or campaign that encourages TikTok users to create and share their own videos based on a specific task or idea. The more people take up a challenge, the more viral it becomes.

Challenges on TikTok often revolve around some of the following activities:

• Showing off a talent
• Demonstrating how to use a product
• Using a filter or effect
• Performing a trending dance
• Lip-syncing to a trending voice-over or music
• Participating in a meme trend

These challenges are often identified and spread through a specific hashtag, sound, or filter. Using these elements, you can discover and track the popularity of them easily.

Why Are TikTok Challenges Beneficial In Attracting Customers?

TikTok challenges can help businesses attract more customers in many ways. 

Boost engagement and visibility

Challenges encourage user participation, which increases views, likes, comments, shares, and follows. 

According to TikTok, branded hashtag challenges boast impressive engagement rates on the platform, averaging around 17.5%.

Generate user-generated content (UGC)

When users participate in a challenge, you have people create content featuring your brand for free.

This not only expands your reach organically but also brings authentic social proof and builds trust for your brand.

Enhance brand awareness

When your branded challenge goes viral, more and more people hear about your brand. 

This significantly enhances your brand visibility and recognition, especially among younger Gen Z.

Establish brand personality

Challenges provide a playful and authentic way to showcase your brand’s personality and voice. 

Unlike traditional, formal advertising, challenges help businesses connect with customers on a more relatable and human level.

Capitalize on trends

By taking advantage of current TikTok trends or creating your own challenge, you leverage the platform’s dynamic nature and increase the likelihood of your content resonating with a broader audience.

Drive traffic and potential sales

When executed strategically, TikTok challenges can not only increase interactions but also drive traffic to your website and contribute to sales.

5 Main Types Of TikTok Challenges To Attract Customers

To create your own successful TikTok challenge to attract customers, you should understand the different types available:

Type #1: Branded hashtag challenges

A branded hashtag challenge is created and promoted by a brand and often features a unique branded hashtag. 

Businesses use this type to directly promote brand awareness and encourage UGC related to their brand or products.

Type #2: Interactive challenges

An Interactive challenge encourages direct interaction with the brand’s content. 

Examples include:

• Stitch challenges: Participants stitch their videos onto the brand’s video to continue a narrative or add their perspective.
• Duet challenges: Participants create duets with the brand’s video, reacting to it, adding their own performance, or showcasing a skill alongside the original video.

Type #3: Contest challenges

A contest challenge offers prizes to incentivize participation and engagement. 

Type #4: Collaboration challenges

A collaboration challenge is created by the partnership between a brand and influencers or other brands.

This type of challenge leverages the partner’s audience and credibility to expand reach and engagement.

Type #5: Trend-riding challenges

A trend-riding challenge adapts an existing viral TikTok trend or challenge to fit a specific brand messaging.

41 Impressive TikTok Challenge Ideas To Attract Customers By Industry (2025)

Below is a TikTok challenges list curated by GDT Agency, tailored to different industries. 

You can adapt them for your brand to go viral and attract more customers.

9 content ideas for TikTok food brand challenges

1. Emoji food challenge: Participants eat the real-life versions of food emojis.
2. Chili challenge: Participants test spice tolerance with increasingly spicy foods and show their genuine, funny reactions.
3. Cooking challenge (five random ingredients): Participants use their culinary creativity to cook a meal using a limited set of ingredients.
4. Eating challenge: Participants consume a specific food quickly or in large quantities.
5. Recipe remix challenge: Participants remix or creatively adapt existing recipes using the brand’s products.
6. Blind taste test challenge: Participants blind taste test different flavors or products from the brand and guess what they are.
7. Food art challenge: Participants create visually stunning food art using the brand’s products as ingredients or inspiration.
8. Restaurant/cafe vibe check challenge: Participants showcase the “vibe” of a restaurant or cafe through creative videos.
9. Budget-friendly cooking challenge: Participants cook a delicious and complete meal using only a limited budget (e.g., a $2 budget dinner challenge).

9 TikTok challenge ideas for beauty and fashion brands:

1. 100-day glow-up challenge: Participants document their beauty and fashion transformation journey over 100 days, consistently posting videos to showcase their progress.
2. Outfit challenge: Participants showcase different outfits featuring the brand’s clothing or accessories.
3. One-dip makeup challenge: Participants demonstrate makeup application using minimal product (e.g., one squirt or dip of each makeup product).
4. Makeup transformation challenge: Participants showcase dramatic makeup transformations using the brand’s products.
5. Get ready with me (GRWM) challenge: Participants share their beauty or fashion routine while getting ready for an event.
6. Style swap challenge: Participants swap clothing items and style each other.
7. Dupe challenge: Participants compare high-end products to more affordable dupes.
8. Versatility challenge (fashion item): Participants demonstrate how to style a single clothing item (e.g., a bandana scarf) in multiple ways.
9. Empty products challenge (beauty): Participants share beauty products they’ve completely used up and loved.

8 best TikTok challenges for health brands

1. 75 soft wellness challenge: Participants take on a balanced and sustainable approach to health and wellness over 75 days.
2. Plank challenge: Participants do plank workouts for a certain amount of time (e.g., 1 minute, 2 minutes, 5 minutes), possibly using duets for interaction.
3. Raw vegan challenge: Participants adopt plant-based diets and healthy eating habits.
4. Hydration challenge: Participants film their water intake during the day.
5. Mindfulness moment challenge: Participants share their quick mindfulness practices or relaxation techniques.
6. Active commute challenge: Participants film themselves walking, cycling, or using public transport instead of driving.
7. Sleep routine challenge: Participants share their nighttime routines, potentially featuring sleep-related products.
8. Gratitude journal challenge: Participants share things they are grateful for each day.

8 TikTok challenges for business and finance coaches

1. Savings challenge: Participants track and showcase their savings progress using practical methods promoted by the coach.
2. Small business challenge: Participants showcase their favorite small businesses or products.
3. Investing challenge: Participants learn or practice investment strategies.
4. Side hustle showcase challenge: Participants share their side hustles or entrepreneurial journeys.
5. Productivity hack challenge: Participants share their best productivity tips and tricks, subtly linking back to the coach’s productivity or time management expertise.
6. Business book review challenge: Participants review influential business or finance books.
7. Ask me anything challenge: The coach hosts a TikTok challenge where users submit questions about business or finance.
8. 10k in 90 days sprint challenge: Participants transparently document their journey to achieve a specific income target (e.g., 10,000 dollars in 3 months). They can create daily or weekly TikTok videos updating their progress and sharing what strategies they used, provided by the coach.

7 TikTok challenges for travel agencies and bloggers

1. Travel friendship goals: Participants showcase travel experiences with friends, highlighting destinations or travel styles.
2. Clapping challenge: Participants transition between travel locations using claps as video cuts.
3. Luggage challenge: Participants share packing tips and demonstrate efficient luggage organization for travel.
4. Dream destination challenge: Participants visually showcase their dream travel destinations.
5. Local gem challenge: Participants highlight hidden or underrated local spots in their area, promoting domestic travel and exploration.
6. Travel fail challenge (humorous): Participants share funny or relatable travel mishaps, creating lighthearted content and humanizing the travel experience.
7. Sustainable travel challenge: Participants share tips and practices for responsible tourism, promoting eco-conscious travel.

7 Tips To Find Current TikTok Challenges That Are Trending

To create successful TikTok challenges and attract customers, you must always stay on top of trends.

Here’s how to find trending challenges on TikTok:

Follow influencers and experts in your industry

Keep an eye on popular TikTok creators, influencers, and industry experts in your niche. They often participate in and highlight trending challenges. 

Use TikTok hashtags

Explore hashtags like #trendalert and #challenge to update the latest trends and challenges.

Explore TikTok FYP

The For You page (FYP) algorithm on TikTok is designed to show you content you’ll likely be interested in, including trending challenges. 

You should create a dedicated account for your brand to tailor the FYP. 

Visit TikTok’s Explore page

The Explore page shows all trending content by your location.

This is a dedicated space to discover what’s currently popular regionally.

Utilize TikTok’s tools and features

The Trend Discovery section in the TikTok Creative Center provides insights into trending hashtags and content. 

You can also enter # in the TikTok app search bar to see trending hashtags.

Update pop culture and current events

Challenges often begin from current events, trending songs, viral memes, and pop culture moments. 

Keep abreast of what’s happening in your country or worldwide to explore new challenges.

Pay attention to trending voice-overs, sounds, filters

Many challenges are driven by specific trending voice-overs, songs, sounds, and filters.

Tap on these elements on a viral TikTok video and explore all the content associated with them.

How To Create A Viral TikTok Challenge To Attract Customers? (2025)

Creating a viral TikTok challenge isn’t guaranteed; it requires a portion of luck.

However, you can significantly increase your chances of hitting the jackpot by following these 7 key steps.

Step #1: Deeply understand your target audience

Basic demographics are not enough. You need to profoundly understand your target audience’s values, interests, and online behaviors. 

What are their current passions? What are the emerging trends they are embracing? What kind of content truly resonates with them? 

Research current TikTok trends, competitor successes, and the hottest TikTok challenges of all time to conceive your own challenge concept.

Step #2: Brainstorm a simple but creative concept

Your challenge needs to be simple to get participants easily. Also, it has to be uniquely creative to stand out.

Brainstorm ideas that are:

• Easy to grasp: Participants should understand the challenge instantly.
• Fun and engaging: It should be enjoyable to participate in.
• Visually appealing: It should look good in the short-form video.
• Open to interpretation: Participants can add their creativity and personalities to their videos.

Step #3: Leverage trending audio and visuals

Music and visuals are the backbone of TikTok’s virality. Identify emerging sounds and visual styles that are starting to bubble up, not those that are already saturated.

Tools like TikTok Creative Center can help identify rising trends. 

If you do have your original audio, you may use it to stand out and create a new trend yourself.

Step #4: Design for participation and shares

Shares fuel virality on TikTok. You can actively design elements that encourage users to share the challenge and participate with friends. 

You can consider the following points:

• Duet and stitch potential: Is your challenge suitable for TikTok duets or stitches?
• Collaborative aspects: Can TikTok users participate in your challenge in groups or tag friends?
• Clear call to action (CTA): Remind participants to share their videos and tag friends on TikTok.
• Social by design: Design your challenge for connection, collaboration, and interaction, making the challenge more engaging, shareable, and viral.

Step #5: Promote your challenge with influencers

Influencer marketing is powerful, but massively popular influencers can be expensive and less authentic. Explore partnerships with:

• Micro- and nano-influencers: They often have highly engaged niche audiences and are perceived as more authentic.
• Authentic brand advocates: Partner with creators who genuinely love your brand and use your products.
• Early seeding: Get influencers involved before the official launch to create initial buzz.

Step #6: Engage and amplify early participants

Actively engage with users who participate early by featuring their content on your brand page and responding to comments. 

Create a sense of community and recognition around the challenge from day one. This can create a snowball effect, encouraging more TikTok users to join in.

Step #7: Analyze, adapt, and refine

Don’t just launch a challenge and hope for the best. Monitor your challenge’s performance constantly using TikTok analytics. Track views, engagement, user sentiment, and UGC. 

Be prepared to:

• Adapt quickly: If the challenge isn’t getting attention, tweak elements like the music, hashtag, or instructions based on early user response.
• Refine future challenges: Identify what aspects of the challenge work or not. Learn from past successes and failures to refine your future TikTok challenges.

By following these steps, you can significantly increase your chances of creating a viral TikTok challenge, attracting more customers, and driving revenues.

Tips And Best Practices For Branded TikTok Challenges

To maximize the success of your branded TikTok challenge to attract customers, consider these best tips and practices:

• Keep your challenge simple and clear: Make it easy to understand and participate in. 
• Align with your brand identity: Ensure the challenge aligns with your brand’s values, messaging, and target audience. 
• Use a catchy and relevant hashtag: Create a unique, memorable, and brand-relevant hashtag to track participation.
• Create high-quality example content: Launch the challenge with compelling, well-produced videos that demonstrate how to take on the challenge.
• Collaborate with influencers: Partner with relevant TikTok influencers to promote the challenge, amplify reach, and lend credibility.
• Offer incentives (optional): Consider offering prizes or recognition to incentivize participation, especially for contest-based challenges.
• Engage with participants: Like, comment on, and share participants’ submissions to foster community and show appreciation.
• Promote across channels: Promote the challenge on other social media platforms to drive traffic and participation from your existing audience.
• Track and analyze results: Monitor key metrics like views, engagement, and UGC to assess the challenge’s performance and inform future campaigns.
• Be mindful of TikTok community guidelines: Always ensure your challenges and content comply with TikTok’s community guidelines to avoid penalties or account bans.

Success Stories Of Businesses Using Challenges To Attract Customers

Several brands have successfully leveraged TikTok challenges to attract customers. Here are a few examples:

Guess #InMyDenim Challenge

Fashion brand Guess partnered with TikTok to create the #InMyDenim challenge, inviting users to showcase denim outfits. 

This challenge generated thousands of UGC videos and millions of views for the brand.

@kuhleeuh Had a fun day #inmydenim ✨👖✨ @guess #style #OOTD ♬ original sound – Kalia 🎤❤

Wet n Wild #BiggerIsBetter Challenge

Wet n Wild collaborated with influencer Bella Poarch in a product launch challenge that used a brand-created sound, generating millions of video creations.

@bellapoarch I’m not perfect, but my lashes are 💅🏻💕 #BIGGERisBETTER with Big Poppa Mascara #wetnwildambassador #bigpoppamascara @wetnwildbeauty ♬ Big Poppa Heart Stoppa – wetnwildbeauty

Crocs #ThousandDollarCrocs Challenge

Crocs partnered with Post Malon, a famous musician to create a customization challenge called #ThousandDollarCrocs. 

Their collaboration was inspired by his song <I’m Gonna Be> and the lyrics <Richard Mille my watch; thousand dollar Crocs>, significantly increasing followers and brand engagement.

@laurengodwin Best @crocs in hollywood📽😍 #ThousandDollarCrocs #ad ♬ I’m Gonna Be – Post Malone

Additional Methods To Attract Customers On TikTok Successfully

While challenges are highly effective in attracting customers, other methods can complement your TikTok strategy:

• Create a posting strategy: Develop a consistent posting schedule and content plan to maintain audience engagement and build a strong TikTok presence.
• Utilize relevant hashtags: Use a mix of general, niche-specific, and trending hashtags to increase content discoverability.
• Post at optimal times: Leverage TikTok analytics to identify when your audience is most active and schedule posts accordingly.
• Reply to user comments: Engage with your audience by responding to comments and showing how you value their feedback.
• Connect with TikTok influencers: Partner with relevant, reputable influencers to reach their audience and promote your brand.
• Promote content on other channels: Cross-promote your TikTok content on other social media platforms to expand your reach.
• Live streaming: Engage with your audience in real-time through live Q&A sessions, product demos, behind-the-scenes glimpses, or interactive events.
• Take inspiration from other brands: Observe successful brands in your industry and beyond to identify content trends and strategies that resonate on TikTok.

Conclusion

This article has covered all you need to create your own successful TikTok challenge to attract customers in 2025. By understanding the different types of challenges, tapping on the best ideas, applying the right tips and tools, and learning from successful examples, you can effectively boost your brand presence and get more customers from TikTok. 

Remember to stay creative, authentic, and constantly updated with trends to unlock the full potential of TikTok challenges and achieve your marketing goals.

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