What Is A Bio On TikTok & How To Make It Perfect? A Beginner’s Guide
So, you’re just starting out on TikTok, and you’ve heard advice about changing your bio for better performance. But wait… What is a bio on TikTok though? Well, don’t be shy to ask. This is a common question for beginners!
In this guide, we’ll clearly explain what a TikTok bio is, where you can find it within the app, and why it’s something you’ll want to pay attention to.
Most importantly, we’ll share with you tips to make your bio perfect for boosting your TikTok performance and attracting the right followers.
What Is A Bio On TikTok?
First, let’s have a glance at the definition of what is a TikTok bio.
A TikTok bio is a short text-based description located directly below the follower count section on a TikTok profile page.
Similar to an Instagram bio, a TikTok bio helps you introduce yourself and your brand.
You can also include an impactful call to action (CTA) in the bio to encourage those profile viewers to follow you or take your desired actions.
TikTok Bio Character Limit (2025 Updated)
It’s important to be aware of the TikTok bio character limit.
Currently, the TikTok bio only allows 80 characters maximum, including spaces.
It’s less than half of the character limit for an Instagram bio, which is 150 characters.
Therefore, you must be really brief and concise when crafting your TikTok bio.
Where Is Bio On TikTok?
Can’t locate the bio on TikTok? Don’t worry, here is a clear and easy guide for you.
To view someone’s TikTok bio, follow these steps:
- Open the TikTok app.
- Go to their profile page by searching for their username or tapping on their profile picture.
- Look beneath their follower count. If they do write a bio, you’ll see a short block of text there.
Please note that people might leave their TikTok bio empty. In such cases, you won’t find anything there.
Why Does Your TikTok Bio Matter?
Now that you know what a TikTok bio is and where you can find it, let’s understand why it’s so important for your TikTok presence:
It helps introduce yourself
Your bio can tell people briefly who you are, what you do, and what your content is about. By including important keywords in the bio, you can introduce people to yourself, your brand, and your value quickly and effectively.
It leaves first impressions
Your bio is one of the first things people notice when they visit your profile to learn more about you and decide whether or not they should follow you. Therefore, the bio can really make it or break it.
If you have a clear and engaging bio to complement your profile page, you can leave good first impressions and make them remember you.
It may attract more followers
With a good bio and a strong call to action, you can pique viewers’ interest, encourage them to take action, and get more followers.
It can drive traffic with a bio link
Accounts with over 1,000 followers and registered business accounts can add a clickable link in the bio to drive TikTok viewers to external websites, other social media profiles, or specific promotions. This is crucial for achieving your business goals and beyond.
It can improve SEO
The text content in the bio can help people reach out to you by searching relevant keywords on TikTok, improving your visibility and discoverability on the platform.
How To Change Bio On TikTok?
In this section, I’ll walk you through step by step to change your TikTok bio.
For computer
Here’s how to change your TikTok bio on a desktop.
- Go to TikTok.com
- Click on your profile picture on the left to go to your profile page.
- Click on Edit profile.
- Enter text in the Bio section.
- Click Save to confirm changes.
For mobile
If you are using a smartphone, follow these steps:
- Open the TikTok app.
- Tap on the profile icon in the bottom right corner to go to your profile page.
- Tap Edit profile.
- Tap Add a bio.
- Enter text in the Bio section.
- Tap Save to confirm changes.
Voila! Your bio is now updated!
You can change your bio whenever you want to reflect new content, promotions, or just to keep your profile page fresh!
What Is A Bio Link On TikTok?
Another term that can be confusing for beginners is the TikTok bio link.
A bio link is actually a clickable URL that people add to the bio section of their TikTok profile.
It’s the only space that TikTok allows active hyperlinks in organic content by now.
How To Add A Link In Bio On TikTok?
To add a clickable link to your TikTok bio, follow these steps:
- Open the TikTok app and go to your profile page.
- Tap Edit profile.
- Tap Links.
- Tap Add next to the social media (Lemon8, Instagram, YouTube, Twitter) you want to link to your TikTok profile. Then, follow the login steps to link accounts.
- If you have 1,000 followers or a registered business account, you may see the Website field where you can enter the URL of an external website.
- Tap Save to confirm changes.
Once saved, a clickable link icon will appear in your bio, allowing users to easily navigate to the specified website.
How To Put Link In TikTok Bio Without Business Account?
Currently, the TikTok bio link feature is not available everywhere. Update your TikTok app to the latest version and check if you can access this feature or not.
If you don’t have a business account, you can still add links to your social media accounts following the instructions above.
To add your website link without a business account, you need to have at least 1,000 followers. So keep posting interesting and valuable content to get more followers and unlock this feature.
How To Make Your TikTok Bio Perfect?
Here are some tips from GDT Agency to write a killing TikTok bio.
- Be clear about your purpose with your account. Is it for entertaining, educating, building your personal brand, or selling products? Decide your tone, language, and information to include in the bio based on your purpose.
- Determine your niche and know your target audience. You should identify who you are trying to reach, what their interests are, and what content they may like.
- Clearly communicate what you offer, what kind of content viewers can expect from you, and what value you provide in the bio. Be as specific as possible with relevant keywords, and highlight your unique selling points.
- Match the bio to your personality and brand voice. If your content is funny, your bio can be witty. If it’s educational, keep it concise and professional.
- Use emojis strategically to make your bio more visually appealing, convey emotion quickly, and save space.
- Include a clear call to action to encourage engagement and actions, drive traffic, and boost sales.
- Leverage the bio link feature if it’s available. You can use a Linktree link to host multiple links in one URL.
- Learn from successful bios in your industry. You can check out our curated list of TikTok bio ideas for reference.
- Finally, proofread your bio carefully. Make sure there are no typos or grammatical errors.
By following these tips, you can craft a perfect TikTok bio and drive better results with your TikTok efforts.
Protip: If you are struggling with writing your own bio, a TikTok bio generator can be helpful.
Conclusion
What is a bio on TikTok? If you’ve read this article through, you will ask this question no more. You should also understand how important your TikTok bio is and how to optimize for your TikTok success. Now, take some time to refine your bio and see how it makes a difference!
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