The Best Instagram Ad Video Specs For Every Placement (2025)

Following the best Instagram ad video specs is the key to professional-looking and high-performing ads. This article covers the specific sizes for every placement. It will also give you some expert practices for creating compelling video ad content. Ready to unleash the power of Instagram video ads? So, take your pen out, and be prepared to jot down crucial recommendations.

Instagram Ad Video Specs For Feed

Remember to follow specific sizes and lengths when creating video ads for the Feed to ensure your videos look professional and perform successfully. 

Below are the recommended specs for Instagram video feed ads.

• Instagram ad size in pixels: 1440 x 1800 pixels
• Video ratio: 4:5 (vertical)
• File type: MP4, MOV or GIF
• Maximum file size: 4 GB
• Minimum width: 250 pixels
• Instagram video ad length 2025: 1 second to 60 minutes
• Aspect ratio tolerance: 1%
• Primary text: 125 characters 
• Maximum number of hashtags: 30

By following these guidelines, you can optimize your ad videos for the best performance when appearing in the Feed. For more stability and scalability, you should use a Facebook agency ad account rent from GDT Agency. 

Instagram Ad Video Specs For Stories

When creating video ads for Stories, you must stick to Meta video ad specs to avoid your content being cropped or obstructed awkwardly, as well as enhance user experience, engagement, and conversions. 

Here’s a breakdown of Instagram story ad specs for the video format.

• Recommended resolution: 1440 x 2560 pixels
• Aspect ratio: 9:16 (vertical) 
• File type: MP4, MOV or GIF
• Maximum file size: 4 GB
• Minimum width: 250 pixels
• Video duration: 1 second to 60 minutes
• Aspect ratio tolerance: 1%
• Primary text: 125 characters 

Additionally, it’s important to note that for the Stories ad placement, avoid putting core information in 250 pixels at the top (14%) and 340 pixels at the bottom (20%) of your video. These areas are usually blocked by the user profile icon and call-to-action buttons. You can preview your video ads to see if the entire critical content is in the safe zone before publishing. 

Related article: Instagram Story Ad Specs: A Clear And Complete Guide For 2025

Instagram Ad Video Specs For Reels

According to Meta, 50% of the total time Instagram users spend on the app is for watching Reels. Thus, running video reel ads on Instagram is no longer an option but a must for those who want to thrive with this advertising platform. 

Reel ads offer an immersive experience for users through full-screen videos and concise, creative, and captivating content.

And, when creating reel ads, it’s important to follow specific Instagram video specs in 2025 to ensure your ads stand out from the reels.

• Best resolution: 1440 x 2560 pixels
• Ratio: 9:16 (full-screen format).
• File type: MP4, MOV
• File size: Keep your video under 4 GB.
• Minimum width: 250 pixels
• Video duration: 0 seconds to 15 minutes
• Primary text: 72 characters

For reel ads, you should avoid placing text near all 4 edges to ensure your content isn’t unwantedly cropped off or obstructed by default elements on the reel feed. The safe zone is around 14% from the top, 35% from the bottom, and 6% from each side.

Related article: The Best Instagram Ad Dimensions For All Ads Type

Instagram Ad Video Specs For Explore

Video ads that appear in the Instagram Explore page look quite similar to those in the Feed. The only notable difference is the required minimum width doubles that for Feed videos. 

Let’s have a look at the Instagram video ad dimensions for the Explore page: 

• Video ratio: 4:5 (vertical)
• Resolution: At least 1080 x 1080 pixels
• File type: MP4, MOV or GIF
• Maximum file size: 4 GB
• Minimum width: 500 pixels
• Instagram video ad duration: 1 second to 60 minutes
• Aspect ratio tolerance: 1%
• Primary text: 125 characters 

By following these recommendations, you can show off your brand, product, or service effectively and creatively.

Instagram Ad Video Specs For Profile Feed

Profile feed ads are ads that appear between organic content when browsing someone’s Instagram profile posts.

Profile feed ad videos can be in a horizontal, square, or vertical format, but the best ratio is still 4:5.

Here’s a full breakdown of Instagram video ad specs for the profile feed:

• Resolution: At least 1080 x 1080 pixels
• Video ratio: Recommend 4:5, also support customized ratios between 16:9 and 9:16
• File type: MP4, MOV or GIF
• Maximum file size: 4 GB
• Minimum width: 500 pixels
• Minimum height: 500 pixels
• Duration: 1 second to 60 minutes
• Minimum aspect ratio: 4:5
• Maximum aspect ratio: 16:9
• Aspect ratio tolerance: 1%
• Primary text: 125 characters 
• Headline: 40 characters 
• Maximum number of hashtags: 30

Instagram Ad Video Specs For Profile Reels

Instagram profile reel video ads appear between organic reels when you browse the Reels tab in someone’s profile on Instagram. 

While organic reels are limited to a maximum length of 90 seconds, ad videos on reels can be up to 15 minutes. 

Below are the Instagram ad specs in 2025 for video ads in the Profile Reels tab.

• Recommended Instagram video ad size: At least 500 x 888 pixels
• Video recommended ratio: 9:16
• File type: MP4, MOV
• Maximum file size: 4 GB
• Video duration: 0 seconds to 15 minutes
• Primary text: 72 characters

Read more: 8 Types of Instagram Ads: A Complete Guide And Best Tips For 2024

Other Specs And Best Practices To Maximize The Power Of Instagram Video Ads

Beyond these fundamental Instagram ad video specs, you can go the extra mile to maximize the power of your video campaigns. Keep an eye on Instagram’s advertising policies and guidelines. Check out the recommended practices for video ads. Some of the must-knows include:

• Don’t include sexually suggestive or adult content.
• Don’t promote prohibited products such as alcohol or tobacco.
• Don’t use obscenity or hate speech.
• Don’t make false claims, misleading content, or deceptive practices.
• Don’t feature weapons or violence.
• Try to captivate the audience’s attention in the first 3 seconds with a video hook.
• If you add subtitles or captions to your videos, use a font size of at least 16 pixels. 14px is the smallest size you should go.
• If your video ads include audio content, add subtitles so that users can fully grab your message even with the volume off.
• Keep critical content within the safe zone to avoid being overlaid with text, logos, and buttons.
• While Instagram allows a video duration of up to 60 minutes, keep it short for around 1 minute for better hold and engagement rate.
• Creating a seamless loop for GIFs to ensure a professional look and a high engagement rate. You can do it using the same frames for the first and the last segments.
• Test different video concepts, styles, and formats to find which works the best for your brand.
• Once you’ve found your winning content, make similar, but not copied, videos to scale up your campaigns and drive more conversions.

Conclusion

Mastering Instagram ad video specs plays an essential part in the success of your video-oriented campaigns. In this article, I’ve outlined all the recommendations and requirements you need to know when making video ads on Instagram. And if you are interested in scaling and optimizing Instagram ads effectively, consider using agency ad accounts. Feel free to contact us any time of the day, 24/7, for details. Happy advertising! 

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