How To Make Facebook Ad Account: A Plain And Easy Guide For Beginners [2024]

Creating a new ad account is the opening move in conquering Facebook advertising, attracting customers, boosting sales, and driving revenue for your business. By the end of this article, you should acquire all the basic knowledge of how to make Facebook ad account and get ready to start promoting your products or services on one of the most powerful advertising platforms.

Two Types Of Facebook Ad Account

A Facebook ad account is a tool used for managing and running paid ads, paying for ads, monitoring ad performance, and collecting analytics.

Facebook ad accounts are classified into 2 main types:

• Personal ad account: This ad account is automatically allocated to each personal Facebook profile. This type of account is ideal for newbies and individual use.
• Business ad account: This ad account is created in Meta Business Suite or Business Manager with high scalability and is ideal for business purposes.

Note: To run ads on Facebook, you need to have both an ad account and a Facebook page. If your business doesn’t have a Facebook page, you can create one.

>>> Related: What Is An Ad Account In Facebook? A Complete Overview

How To Make Facebook Ad Account Facebook In 2024: Personal Ad Accounts

How to create a new ad account on Facebook? Actually, when you create a Facebook account, Facebook will give you a personal ad account by default. 

So, let me correct this: You don’t make a personal ad account, you just need to access it. 

You can access your personal ad account easily by following these steps:

Step 1: Go to the Facebook home page

Facebook home page is what you see when you go to https://www.facebook.com and log in with your account.

On the left side of the screen, click See more to find the shortcut to Ads Manager.

Step 2: Go to Ads Manager

Click on Ads Manager to go to the Ads Manager dashboard.

On the top of the screen, you will see your personal ad account ID.

Step 3: Set up an ad account

Next, how to set up an ad account on Facebook to start a new campaign?

From Ads Manager, hover the mouse over the left side, then select Billing & payment.

On the Billing & payment dashboard, click on Get started to set up your personal ad account.

Fill out all required information, including business location and currency, tax information, and details of your payment method.

Now, your personal ad account is ready to create ad campaigns on Facebook. 

How To Make Facebook Ad Account Facebook In 2024: Business Ad Accounts

If you want to scale your business and work with a team, I suggest you should make a business ad account instead of using your personal ad account. Here’s how to make a Facebook ad account for the usage of your business.

Step 1: Create a business portfolio

The first thing to do to create a new ad account for business purposes is to create a business portfolio (previously known as a Business Manager account).

With a business portfolio, you can:

• Organize and manage multiple pages, ad accounts, and other business assets in one place.
• Separate bills and use different payment methods for each ad account
• Add team members and grant partners access to your business assets.
• Keep your business separated from your personal Facebook account.

To create a business portfolio, go to https://business.facebook.com/overview, log in with Facebook, then select Create an account.

Fill out the popup form: Create your business portfolio in Business Manager.

Click Submit.

Check your inbox and find a new email from Facebook titled Verify your business email. Open the mail and click Confirm now.

You will be redirected to the Settings page of your new business portfolio.

Step 2: Create a new ad account

For a new business portfolio, you usually can create just 1 ad account. After you have run several ads and complied with Facebook advertising policies, you will be able to create more ad accounts.

This is how to make Facebook ad account inside your business portfolio or business manager account.

On the left panel, click on Accounts.

Select Ad accounts under the Accounts section.

Click on the blue +Add button on the next page.

Next, choose a method to create a new ad account or connect with an existing ad account. As you are looking to make a Facebook ad account, you should select Create a new ad account.

Now, enter the details for your new ad account, including:

• Ad account name
• Time zone
• Currency

After you finish, click Next.

Then, you have to select a usage for your ad account. Select My business if you are using this ad account for your own company. Select Next.

Review and confirm the creation of your new ad account by checking the box to agree to the Terms of Service and Advertising policies. Then, click on Create ad account.

Finally, you have successfully created a new ad account for your business usage. 

Step 3: Set up an ad account

Now, you can click on Add payment info to set up a new payment method for your new ad account Facebook.

Here is how to set up Facebook ad account payment method.

Select your business location, currency, and time zone.

Next, you can add your business and tax info, and add a payment method like a debit or credit card, a PayPal account, or an online banking account.

Add in your payment method information, then click Save.

Now, you’re done. You can review the information of the new ad account owned by your business, including the ad account name, ID, people, and partners.  

From this window, you can change the ad account name, assign people, add partners to your ad account, and more.

>>> Related: 4 Easy Steps To Change Ad Account Name Facebook [2024]

To run an ad campaign with the new ad account you have just created in your business portfolio, you can go to Ads Manager, open the dropdown menu, and select the ad account you want to use to run ads. 

Benefits Of Creating A New Facebook Ad Account

Creating a Facebook ad account offers numerous benefits for individuals and businesses looking to promote their 

products or services:

• Expand your reach: When having a Facebook ad account, you can tap into Facebook’s vast user base of over 3 billion monthly active users worldwide. 
• Target potential customers: With a Facebook ad account, you can precisely target specific demographics, interests, and behaviors. You can also find similar potential customers by leveraging the Lookalike Audience feature.
• Run effective ads: Using a Facebook ad account, you can choose the campaign objective aligning with your business goal, create various ad types to suit your needs, reconnect with your lost leads through retargeting, and control your spending with flexible budgets and affordable costs. 
• Track performance: A Facebook ad account allows you to monitor ad performance and ad metrics like impressions, clicks, conversions, and ROI, and gain valuable insights to make data-driven adjustments to improve ad effectiveness.
• Growth business: With a new Facebook ad account, you can increase brand visibility, attract new customers, drive website traffic, generate leads, boost sales, and watch your business grow.

Conclusion

Creating a Facebook ad account is a crucial step in promoting your products and services on Facebook. This guide has provided you with detailed and plain steps on how to make Facebook ad account and get started with your advertising campaigns on Facebook. 

If you encounter any challenges during the process, don’t hesitate to reach out to GDT Agency. Our expert team is dedicated to assisting you with creating and optimizing your Facebook ad accounts.

Once you’ve successfully created your ad account, explore our GDT Agency blog for valuable tips on crafting effective ad campaigns. We offer a wealth of resources to help you maximize your advertising efforts on Facebook.

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