What Is An Ad Account In Facebook? Overview & Best Tips [2025]

For organizations trying to prosper in the digital age, understanding What is an ad account in Facebook is essential. In this article, I will provide you with an overview of Facebook ad accounts including their definition, types, functionalities, and benefits. Also, you can get some useful tips to use ad accounts efficiently and maximize the results for your business.

What Is An Ad Account In Facebook? A Brief Explanation

An ad account is an indispensable tool to run ads and manage all your advertising activity on Facebook. Your Facebook ad account includes your payment method, billing information, campaigns, ad sets, and ads.

Briefly, you must have an ad account to advertise on Facebook. 

Please note that a Facebook ad account, Facebook account, and Facebook page are completely separate things. However, they are all necessary for running paid ads across Facebook. 

You can think of them like this:

• Your Facebook page is like the storefront and CRM (customer relationship management) system. It’s where you display your brand/products/services or interact with customers.
• Your Facebook ad account is like the marketing department. It’s behind the scenes, and responsible for driving brand awareness and traffic to your Facebook page and website.
• Your Facebook account is like the key to both the page and the ad account.

While Facebook doesn’t allow any user to maintain more than one personal Facebook account, you can create multiple pages and ad accounts for your business.

How Many Types Of Facebook Ad Accounts Are There?

Let’s explore the different types of Facebook Ad Accounts and determine which suits your business and advertising objectives best.

Facebook personal ad accounts

Even though you haven’t used or had any idea about it before, you may already own a personal ad account, a very basic method to run Facebook ads. 

Facebook’s automatic assignment of a personal ad account to every Facebook user provides a simple entry into paid advertising, even for people inexperienced with the complexities of Facebook Ads.

People often use their accounts to advertise small-scale products or services, promote personal events, or boost their own content.

But this type has some disadvantages, including: 

• You will have problems contacting Facebook Support because their Live Chat Concierge is not available for personal ad accounts.
• The ad account is associated with you personally; if you sell the business, you cannot transfer all campaigns and data in your personal ad account to the new owner, which will affect the value of your assets.
• If an employee runs advertisements for you but uses their own ad account, you will lose all of your data if they quit the company.
• Less advanced functionalities, collaboration ability, security, and scalability.
• Lower ad spending limit, campaign creation ability.
• More risks of account suspensions.

Facebook business ad account

Business ad accounts are higher-level ad accounts that perfectly fit business purposes. They are created inside Business Manager (BM) accounts, also known as business portfolios. 

Business ad accounts are more complex to use, but they come with much more advantages compared to personal ad accounts. 

They enable larger-scale ad management, including higher budgets, a greater number of campaigns, and more advanced features, tools, and support. With Facebook business ad accounts, you can grant access, collaborate, and manage numerous team members, customers, agencies, etc. Thus, it’s more secure and suitable for business usage. 

The notable disadvantage of business ad accounts is the complicacy and required identity verification.

Facebook agency ad account

Facebook agency ad accounts are highly valued credentials reserved for official Meta agency partners who have completed the stringent requirements of the platform.

This one-of-a-kind account provides access to a boatload of powerful features and benefits. They include prioritized support from Facebook, advanced advertising tools, and increased budget optimization capabilities.

The key advantage of a Facebook Agency Ad Account is priority treatment by Facebook. This leads to many benefits, including advanced features like:

• Unlimited Ad Budget: There are no restrictions on your advertising spending.
• Unlimited Campaigns and Ad Sets: Create and manage as many campaigns and ad sets as needed.
• Tax Exemption: You do not have to pay advertising taxes.

If you are about to choose Facebook Ads for the marketing plan of your business, I highly recommend using a Facebook agency ad account for rent.

How To Create Ad Accounts On Facebook? The Ultimate 2025 Guide

Now that you know the answer to what is an ad account in Facebook, it’s important to learn how to create or claim these assets so that you can start running Facebook ads for your business.

Create a Facebook personal ad account

Creating Facebook personal ad accounts is simple. If you don’t have a Facebook account yet, go to Facebook.com to create one. Then create a Facebook page for your business. 

After that, you can follow one of the two ways below to set up your Facebook personal ad account.

Boosting a post on Facebook

Pick a post on your page, and click the Boost Post option. To begin, simply follow the instructions on the screen and provide your payment information.

Accessing Ads Manager

Open Ads Manager in your personal profile. Click Create Ad, complete the setup, and enter your payment details.

Both ways allow you to rapidly set up your personal Ad Account and start running Facebook Ads.

Create a Facebook business ad account

Creating a Facebook business ad account is slightly more involved than opening a personal account. Here is how to start:

Step 1: Create a BM account

Visit business.facebook.com and select Create Account. If you already have a Facebook page, go to the same website and follow the on-screen instructions.

Fill out the appropriate fields with your business information and click Create to create your Business Manager account.

Step 2: Create a Facebook business ad account

Fill out the appropriate fields with your business information and click Create to create your Business Manager account.

Once you already have a BM account, go to Business Settings > Account > Ad Accounts.

Select +Add > Create a new ad account. 

Then, follow the on-screen instructions to create and set up your business ad account.

Create a Facebook agency ad account

Facebook agency ad accounts, however, are not free to create like the two types above. 

To create Facebook agency ad accounts, you must become a Meta agency partner by spending millions on ads and delivering successful campaigns for multiple customers. It takes a lot of time, money, and effort. For more details, you can read this article: Facebook Agency Ad Account: 6 Benefits And 2 Easy Ways To Get. It covers all the steps to create a Facebook agency ad account from scratch and also an alternative: renting them from a trusted provider, like GDT Agency.

How Many Ad Accounts Can I Have On Facebook?

Each Facebook user can only have one Facebook personal ad account. However, you can manage up to 25 personal ad accounts if added as an admin, advertiser, or analyst of other accounts.

On the other hand, you can have more than one business and agency ad account. The more you spend on ads, the higher your BM account level is, and the more ad accounts you can create.

A BM account with a large spending history of over seven figures can have thousands of ad accounts, as shown in the table below. 

Key Functionalities Of A Facebook Ad Account

Your Facebook Ad Account is your command center for managing and enhancing your advertising activities on the platform. It’s filled with features that will help you reach your target audience, meet your campaign goals, and maximize your return on ad spend. Let’s look at some of the important functionalities:

Creating campaigns

You may easily build and manage many ad campaigns in your Facebook Ads Account, each with particular objectives and target audiences. This enables a disciplined and organized approach to advertising, ensuring that your efforts stay in line with your entire marketing objectives.

Targeting audiences

Facebook provides a wide range of targeting options, allowing you to pinpoint your ideal audience with laser-like precision.

You can target users based on demographics (age, gender, geography, education, etc.), interests (hobbies, favorite brands, etc.), behaviors (purchase history, device usage, etc.), and even Facebook Page connections. This detailed control ensures that individuals who are most likely to be interested in your product see your adverts.

Budgeting and bidding

You have complete control over your budget and bidding strategy in your Ad Account. You can create daily or lifetime budgets. 

Moreover, you are able to select automated bidding (using Facebook optimizes your offers for you) and manual bidding (setting your own prices). 

Creating and managing ads

Facebook’s user-friendly ad design tools make it easy to create attractive advertising. You can select from a variety of ad styles, including image advertisements, video ads, carousel ads, and more. 

You may also quickly manage your advertisements, track their effectiveness, and make changes as needed.

Reporting and analyzing

Facebook’s advanced reporting and analytics tools can provide you with vital information about the performance of your campaigns. 

You can monitor crucial data like impressions, reach, clicks, conversions, and more. This data-driven strategy enables you to determine what works and what doesn’t. This helps you make informed decisions to optimize your efforts for better outcomes.

Related Article: Useful Tips To Optimize CPC Facebook Ads 2024

What Are The Advantages Of Using Facebook Ad Accounts?

Facebook ad accounts help you unlock multiple benefits of advertising on the world’s largest social media platform—Facebook. Here are some advantages you can expect.

Reaching a wide audience range

According to Statista, Facebook has over 2.1 billion active users every day. This is a gold mine for businesses to find and get potential customers with their ads. 

Targeting potential clients

Facebook’s laser-focused targeting features enable businesses to access the most responsive population based on demographics, interests, and behaviors. 

This precision targeting assures individuals who are most likely to be interested in the offering viewed that ads, maximizing the effectiveness of each campaign.

Boosting brand awareness

You enhance your brand’s visibility and reach, which might result in more people recognizing and remembering it.

As a result, your brand will remain top of mind with your target audience, increasing their likelihood of choosing you when they are ready to make a purchase.

Optimizing ad budgets

Facebook Ads account provides advertisers more control over their expenditures, allowing them to set daily budgets or impose limits on particular ad sets. This flexibility ensures effective budget allocation and maximum return on ad expenditure.

Maximize sales and ROAS

Facebook advertising accounts provide businesses with data-driven insights via extensive campaign reports. This enables continual monitoring, analysis, and modifications to improve performance and maximum ROAS (return on ad spend).

Best Tips To Use Facebook Ad Accounts In 2025

Whether you are using a regular personal ad account or a premium agency ad account, you can apply these tips to create more engaging ads and increase the chances of winning campaigns on Facebook.

Follow Facebook guidelines

New advertisers can easily make mistakes and violate Facebook’s advertising policies, resulting in restricted and disabled ad accounts. 

To prevent these pitfalls, make sure you’ve read thoroughly all the terms, policies, and community standards of Facebook before creating any ad with your ad account.

You can refer to my previous article: Let’s Find Out Facebook Ads Policy 2024 Updated

Create an authentic brand

You can start with a memorable name and an inspirational brand story. Define your brand’s vision, mission, and value. 

Consider a consistent tone of voice for your brand which perfectly reflects your brand’s personality. 

All these things will make your brand more authentic and are the foundation for effective ads. 

Know your competitors

When you run Facebook ads to promote a product, you are competing with other competitors that target the same audiences. Thus, you should definitely research businesses in the same niche and area. As Sun Tzu said, know your enemy and know yourself, in a hundred battles you will find naught in fear.

Understand target audience

In the end, you run ads to anchor the audience’s attention and persuade them to take your desired actions. Thus, you must understand who you are going to speak to. Each audience group has different needs and pain points, which require different ways of communication. 

Figure out business themes

The marketing rule of 7 says that a typical consumer needs to see a brand at least seven times before they purchase. Thus, it’s important to define a theme or a concept for your ad content to tie them together and leave a lasting impression on the audience’s mind.

Learn from industry knowledge and success stories

Nowadays, you can find every knowledge on the Internet, even detailed guides on how to run ads for a business of a specific niche. So make sure you don’t miss valuable knowledge and insights from seasoned advertising experts and Facebook ad case studies.

Conclusion

In summary, a Facebook ad account is a vital asset for anyone looking to harness the immense power of this platform. I hope that after reading this article, you can have an overview of what is an ad account in Facebook, its key features, and the benefits of having this tool in hand. If you have any queries or want to rent Facebook agency accounts, please do not hesitate to contact GDT Agency. Our team of professionals is always here to assist you.

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