The Ultimate Guide To Changing Your Facebook Ad Account Time Zone (2025)

The time zone on Facebook ads can matter more than you think, especially if you are targeting customers across different regions. Discrepancies in time zones can drastically affect data synchronization, reporting, budget resetting, and your overall campaign effectiveness. That’s why you should know how to change your Facebook ad account time zone correctly. Today’s article shows all the steps and strategies for Facebook time zone settings. Follow this guide to ensure aligned data and make informed decisions.

Does Time Zone Matter In Facebook Ads And Why?

Yes. The time zone on your ad account can control how ad data is tracked, how performance is reported, and when your budget resets. Using an inaccurate time zone on an ad account can lead to:

Unmatched data

Discrepancies between time zones in Facebook Ads Manager and other tracking tools, such as Clickbank and Google Analytics, can lead to unmatched data and disrupt the synchronization process.

Imprecise reporting and analytics

Misaligned time zones make it difficult to report and analyze campaign results precisely. Consequently, companies cannot make the most informed decisions.

Inaccurate budget resetting

Facebook’s daily ad budget resets at 00:00 in your chosen time zone. Thus, you may not be able to allocate ad budget and manage spending within 24 hours in the target time zone accurately. 

Overall, the time zone on a Facebook ad account can impact its operation in different ways. Thus, knowing how to change Facebook time zone settings is an important skill for businesses looking to branch out their markets beyond domestic borders.

How To Change My Facebook Ad Account Time Zone?

Facebook allows changing the time zone of your ad account from the Payment Settings. 

However, it’s essential to understand that by updating your ad account time zone on Facebook, you are creating a new ad account and shutting down the existing one. 

Meanwhile, all ads running on the old ad account will stop. And you won’t be able to reinstate the old ad account anymore.  

Here’s how to change the time zone in Facebook Ads Manager in 2025:

1. Go to Facebook (Meta) Ads Manager.
2. Select Billing & Payments.
3. Open Payment Settings.
4. In the Business Info section, hit Edit.
5. Change the time zone from the dropdown menu in the Currency and Time Zone section. 
6. Hit Save.
7. Select Create New Account to perform the change.

Alternative Solutions To Change Time Zones On Facebook Ad Accounts

If you want to keep your existing ad accounts and campaigns, consider these walkarounds:

Create a new ad account

Make a new account with a different time zone in Facebook Business Manager. You can also create a new business portfolio (if possible) to separate your operations by time zone.

Ask for ad account sharing

Ask your friends, colleagues, or family members to share Facebook ad account roles with you. The admin role allows you to set up the time zone of their account as you want. 

Rent ads account

If getting help from acquaintances isn’t your preference, find a trustworthy partner like GDT Agency to rent Facebook ads accounts with your desired time zone.

Additional Strategies To Optimize Your Ads For Different Time Zones

Now that you know how to update your ad account time zone correctly, it’s crucial to grasp some strategies for optimizing ads across regions.

• Use scheduling: Facebook ad scheduling allows you to set specific times for your ads to be delivered when your potential customers are at their peak activity hours. You can select either using the viewer’s time zone or this ad account’s time zone.

• Test different times: Do A/B tests with different schedules to identify the best timing for your ads. Analyze ad metrics to find when your audiences are the most responsive and set up your scheduling accordingly.
• Optimize content: While technical factors like time zones are still important, content matters the most. Focus on optimizing your ad content to maximize your results.
• Third-party tools: Third-party tools can help with time management for your Facebook ads. For example: Hootsuite allows advertisers to schedule posts and ads for different time zones. AdEspresso offers a variety of testing tools to test different delivery times across regions.
• Monitor and analyze: Regularly monitor and analyze the metrics of your ads to compare performance by time zone and make necessary adjustments.

Closing

By understanding the importance of Facebook ad account time zones and following our instructions, you can manage the time zone settings of your accounts and make desired changes efficiently. Remember to apply outlined strategies to enhance the effectiveness of your Facebook campaigns and maximize ROI. Follow us, GDT Agency, for more useful advertising guides.

Follow if you find it useful