A Quick Guide On How To Set A Spending Limit On Facebook Ads (3 Types)

When it comes to Facebook ads, overspending is more commonplace than you might think. In such situations, a secret to controlling your finances and protecting your card is spending limits. In this quick guide, we will delve into 3 main types of them and how to set a spending limit on Facebook ads. 

3 Types Of Facebook Spending Limits

A spending limit is a threshold that dictates the maximum amount you can spend on Facebook ads. 

This limit can be set to a campaign, an ad account, or a daily basis.

There are 3 types of spending limits that you may encounter in Facebook ads. We’ll have a quick look at each now.

Account spending limits

The account spending limit controls how much you can spend across all campaigns running on an ad account in a lifetime. 

When the spending amount reaches the limit, all ads running on this account will turn off.

Campaign spending limits

Now we move to the second type of spending limit on Facebook ads, which is the campaign spending limit.

It is the highest amount you are willing to spend on a campaign for a lifetime. When this limit is reached, all ads in this campaign will be paused.

Daily spending limits

The last type of spending limit on Facebook ads is the daily spending limit. It controls how much you can spend a day. 

When your expenditure reaches this limit, Facebook will stop delivering your ads until 00:00 of your ad account’s time zone.

Now that you understand the differences between those spending limits, let’s move to the core content of this article. 

How To Set A Spending Limit On Facebook Ads

This part walks you through all the steps to set spending limits for your campaigns and ad accounts on Facebook.

Setting your Facebook account spending limit

You and all account admins can set a spending limit to your ad account in Facebook Ads Manager. This prevents you from spending over your planned amount and secures your payment method. 

Here’s how to set a spending limit on a Facebook ad account:

Step 1: Go to Payment Settings

• In Ads Manager, click Billing and Payments in the sidebar.
• Select Payment Settings.

Step 2: Navigate the Account spending limit

• In Payment Settings, scroll down to find the Account Spending Limit section. 
• Next to the Account Spending Limit, hit the three-dot icon (…), and click Set limit.

Step 3: Enter a limit to the account

• Choose when and how you want to reset this limit.
• Enter your desired spending limit.

Step 4: Save your spending limit

• Select Save, then hit Done to confirm the change.
• Remember, this limit is optional. You can reset, change, or remove it whenever you wish.

Setting a spending limit for your campaign

You can also set your campaign spending limit in Facebook Ads Manager. If you are using CBO (campaign budget optimization), you can set the campaign lifetime budgets instead and leave it untouched.

Here’s how to set a spending limit for a Facebook campaign:

Step 1: Go to Campaigns

• Navigate to Facebook Ads Manager, then select Campaigns
• Find the campaign you want to set a limit in the campaign column.

Step 2: Edit the campaign

• Under the campaign title, select Edit.
• In the Campaign details section, select Show More Options

Step 3: Add a campaign spending limit

• Select Add campaign spending limit.
• Enter your desired limit. 

Step 4: Save the campaign spending limit

• Click Save.
• Wait 15 minutes for this change to apply.

Like account spending limits, campaign spending limits are optional. You can change or remove them anytime.

Setting your daily spending limit

Unfortunately, you cannot set your daily spending limit yourself.

Unlike the two types above, Meta sets this limit based on how reputable your ad account is. 

New ad accounts with low reputability often have low daily spending limits. Aged and high-spending accounts may have a higher threshold. Exceptionally trusted ad accounts like agency ad accounts can have no daily spending limits, which allows advertisers to scale their budgets freely.

To increase your daily spending limit, you must follow Facebook’s ad standards and spend as much as possible to your limit. Then, Meta will raise this threshold for you gradually. 

You can also verify your payment method and your business to increase this limit.

Additionally, rent Facebook agency accounts from GDT Agency to remove the daily spending limit and navigate your advertising without restrictions. Our agency-level advertising accounts allow you to spend as much as you want. Accounts are whitelisted, secured from bans, and operate stably. With these tools, you will be able to maximize the results of your winning ad campaigns. 

>>> Related article: What Is Facebook Return On Ad Spend? 9 Tips To Boost Your ROAS

Summary

Knowing how to set a spending limit on Facebook ads is crucial for effective campaign and budget management. It prevents overshooting your desired amount and secures your card in case accounts get hacked. 

Setting spending limits is straightforward and can be done in Facebook Ads Manager. By following our outlined instructions, you can add your spending limits with ease. 

Don’t forget to subscribe to the GDT Agency blog for more tips, tricks, and guides. Happy advertising!

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