How To Reset An Ad Spending Limit On Instagram: Easy Guide [2025]

Is your Instagram ad spending limit reached? Is this issue interrupting your advertising efforts? Don’t worry! In this article, I will show you how to reset an ad spending limit on Instagram. Our complete guide covers instructions for mobile and desktop users. Whether you manage ads directly in the Instagram app or through Meta Ads Manager, you can make desired changes easily.

2 Ways How To Reset An Ad Spending Limit On Instagram (2025)

When you reach the Instagram ad spending limit, the platform will remind you to update your spending limit to resume your ad on Instagram. 

If you fail to reset this limit, your advertising campaigns will stop running. You won’t be able to reach your potential customers and your sales will drop like a rock.

You don’t have to withstand these circumstances. In today’s guide, I’ll give you 2 ways to adjust ad spending limits on Instagram easily and quickly. Let’s get started!

Method #1: How to update the ad spending limit on Instagram (iPhone & Android)

You can directly reset your ad spending limit in the Instagram app. These steps are identical for iPhone and Android devices. 

Note: These screenshots were taken on an iPhone.

1. Access Settings and Privacy

• From your profile page on the Instagram app, hit the three-line icon on the top right to open the Menu.
• Tap Settings and Privacy.

2. Hit Payment Methods

• Under the For Professionals section, tap Business Tools and Controls.
• Tap Ad payment.
• Hit Payment Methods to open your account’s Billing & Payments settings.

3. Reset ad spending limit

• On the Billing & Payments page, hit Account Spending Limit.
• Hit Edit at the top right corner.
• Select Change.

4. Enter the new spending limit

• Enter your desired ad spending limit for the account.
• Hit Save to confirm the change.
• Hit Done to finish resetting.

Note: If you want to remove your ad spending limit on Instagram, select Remove instead of Change in Step 3.

These detailed instructions will help you fully control the Instagram ad spending limit and keep campaigns running smoothly. 

Method #2: How to increase Instagram ad spending limit in Meta Ads Manager

If you advertise on Instagram with a Meta ad account, there may be a spending limit on the Facebook ad account linked to your Instagram. You can increase this limit in Meta Ads Manage. Follow these detailed steps:

1. In Meta Ads Manager, click Billing & Payments on the left side.

2. Select Payment Settings, then scroll down to the Account Spending Limit section.

3. Click the (…) icon next to it, then select Change.

4. Enter the new ad spending limit for the account.

5. Click Save, then click Done.

After you update the new ad spending limit to the account, it will take about 15 minutes for the change to become active. 

Note: Increasing the ad spending limit in Ads Manager doesn’t automatically reset the amount spent on the account. To set your spending level back to $0, instead of choosing Change in Step 3, please select Reset.

Why Can’t I Change Spending Limits On Instagram?

Can’t change your spending limit on Instagram? There are some explanations for this. Continue with GDT Agency to resolve this issue immediately.

Reason #1: You prepay

The spending limit is a feature for Instagram postpaid accounts only. If you are using a prepaid account, you won’t be able to change this limit.

How to fix it?

If you receive a reminder to change your ad spending limit even when using a prepaid ad account, try these solutions:

• Add funds: Top-up some funds if possible to your prepaid account. This may increase your limit in under 24 hours automatically.
• Report the problem to Instagram: If adding funds doesn’t work, report the problem to the Instagram Help Center. Wait 3-4 days, your limit will be increased.
• Ignore the notification: If the error notification persists but your Instagram ads are still spending and working normally, you may ignore what Instagram tells you to do. 
• Rent Facebook agency accounts: They have no spending limits at all, so you can top up as much as you want. Expand your Instagram campaigns without restrictions.

Reason #2: You are not the account admin

According to Meta, only the account admin can change the spending limit of a Facebook ad account used to run Instagram ads. 

How to fix it?

• Get admin rights: Ask the account owner to make you an admin of the Facebook ad account.
• Remove and add the account again: Try removing and adding your account as an admin again to fix bugs.

Reason #3: There is a technical bug

Sometimes, bugs in the app or the platform can be the reason behind this issue. 

How to fix it?

• Turn off and on the app: Sometimes, a simple reboot can eliminate problems.
• Clear the cache: Clear the cache can delete corrupted data and resolve errors.
• Update or reinstall the app: If you are using an old version of the Instagram app, try to update or reinstall it. Updates often contain bug fixes that can troubleshoot the issue.

Conclusion

That’s how to reset an ad spending limit on Instagram. Very simple, right? By following this guide, you can manage your ad limit and ensure seamless Instagram ads with ease.

Remember to monitor your campaigns regularly to stay informed of any occurrences. For more solutions for Instagram ad issues, visit our Meta ad blog.

Follow if you find it useful